The Book That Grew Tataiso ea Phulo ka Fabiano Dalmacio

Moralo oa The Book That Grew Tataiso ea Phulo ka Fabiano Dalmacio ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Platinamo oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Bonono bo Botle le Diketso tsa Bonono.

PlatinamoBonono bo Botle· 2021

The Book That Grew Tataiso ea Phulo

ka Fabiano Dalmacio

Moreki: Rothco, part of Accenture Interactive

Mohlodi oa Moputso oa Platinamo oa A' Design Award Mokhahleong oa Bonono bo Botle

322,102

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #122969

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le The Book That Grew Tataiso ea Phulo

Buka e Ileng ea Hola (The Book That Grew) ke tataiso ea phulo e etselitsoeng lihoai tsa Ireland. Buka ena e hlahisa lithuto tse leshome le likeletso tse leshome tse sebetsang tse reretsoeng ho ntlafatsa boitšetlelo le phaello. Mehato ena e leshome e tataisa lihoai ho ea ho lipotoloho tse leshome tsa phulo ea joang selemo se seng le se seng le kotulo ea lithane tse leshome tsa joang ka hektare. Leqephe le leng le le leng, lentsoe le setšoantšo se hlalosang li ile tsa bōptjoa ke metso ea joang bo phelang, e tataisitsoeng ka mekoting nakong ea khōlo ea libeke tse 'maloa. Mekhoa e rarahaneng ea temo e hlalosoa ka matšoao a etselitsoeng morero ona ka ho khetheha, 'me leqephe le phutholohang le na le senotlolo sa matšoao.

Kamohelo

Mabapi le Moputso oa Platinamo oa A' Design Award

The Book That Grew Tataiso ea Phulo ke mohapi oa Moputso oa Platinamo oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang ka sebele, e ntle le e khanyang. Bahapi ba Platinamo ke limakatso tsa boqapi, bopaki ba meeli ea boqapi ba kelello, mme ba bontša botsebi bo sa lekanngoeng le bohlale ba baqapi ba bona. Meralo ena e lebelletsoe ho ba mesebetsi e tsebahalang haholo e hlalosang botle ba nako, e kenyang letsoho bophelong bo botle ba sechaba mme e sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. The Book That Grew Tataiso ea Phulo e bontša boemo bo phahameng ba bokhabane mme ntle le pelaelo e etsa hore lefatše le be sebaka se molemo ka litšobotsi tsa eona tse molemo le tse nang le boleng. The Book That Grew Tataiso ea Phulo ke mosebetsi o hapileng Moputso oa Platinamo oa A' Design Award o tsosang litakatso, o susumetsang, o thabisang mme o tsosang thabo e kholo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: This one-of-a-kind book contains 10 tangible lessons and 10 pieces of practical advice designed to help maximize sustainability and increase profitability. These 10 steps enable farmers to achieve a 'perfect' 10 rotations of grass grazing per year, and produce 10 tons of grass per hectare - a truly powerful number that will massively improve the sustainability of even the most efficient farm.
Boholo le Phuthelo: Book closed: A3 - 29.7 x 42cm
Book open: A2 - 59.4 x 42cm
Lithegi: book, design, Ireland, grass, farming, bank
Theknoloji ya Tlhahiso: We used grass to grow a book. This is a genuine world first - with each page, each word, and each diagram shaped by real grass roots as they grew. Manipulated by a unique fusion of gardening and meticulous craft, the 'printing process' was fulfilled by nature itself - shaping the grass roots into legible symbols over a growth period of several weeks.
Phephetso ya Moralo: This is a book that has completely come from grass itself. Designing for a root-based 'printing process' presented many challenges unique to this project. Every element from words to symbols to borders had to be inter-connected by channels for the roots to navigate. Complex farming processes were compressed into a bite-sized visual language of bespoke symbols, with the design of each individual glyph informed by the action or process it represented. A unique fold-out page allowed the reader quickly reference the symbol key while reading.
Dipatlisiso: The first step was to analyse the latest government reports and agricultural studies to identify the key areas of inefficiency in farming. Using the latest research and data on sustainability we isolated the 10 most effective methods of reducing emissions relevant to our target audience of Irish farmers. The application of each step was assigned a specific percentage of carbon savings, giving clear targets for farmers to reach, and a clear result that would translate into profitability through reaching these targets.
Kgothaletso: The roots of Ireland's economy are in agriculture, but if farming is to survive, it must become more sustainable. AIB, Ireland's largest bank for farmers, in partnership with Teagasc - the Irish Agriculture and Food Development Authority - wanted to enable farmers to maximize sustainability, by changing how they see our greatest resource: grass.
Nako ya Projeke: From October 2018 to May 2019, in Dublin and Amsterdam.
Tsamaiso ya Mosebetsi: Not only does this book lay out a practical plan of action, it symbolises the power of our natural resources. When grass is managed correctly, it can work wonders.
Litho tsa Sehlopha: Agency: Rothco, part of Accenture Interactive
Client: AIB
Executive Creative Director: Alan Kelly
Creative Director: Ray Swan
Art Director: Fabiano Dalmácio
Copywriter: Rob Maguire
Design Director: Shane O'Riordan
Designer: Diogo Dias
Business Director: Jimi McGrath
Account Director: Alan McQuaid
Project Manager: Irene Sharkey
Executive Producer: Alan Byrnes
Artist: Diana Scherer
Book Designer: Jamie Murphy
Publisher: The Salvage Press
Litlotla tsa Setshwantsho: Photographer: Diana Scherer
Filmmaker: Jake Viramontez