Public Health Beyond Borders Mofuta oa Bohlokoa: Lenaneo la Boitsebiso ba Pono ka Yoske Mitsui

Moralo oa Public Health Beyond Borders Mofuta oa Bohlokoa: Lenaneo la Boitsebiso ba Pono ka Yoske Mitsui ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

TšepeKerafikhe· 2021

Public Health Beyond Borders Mofuta oa Bohlokoa: Lenaneo la Boitsebiso ba Pono

ka Yoske Mitsui

Moreki: Yoske Mitsui

Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Kerafikhe

8,288

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #121047

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Public Health Beyond Borders Mofuta oa Bohlokoa: Lenaneo la Boitsebiso ba Pono

Mongolo oa Buka: Public Health Beyond Borders ke lenaneo la boitsebiso ba pono le entsoeng bakeng sa sehlopha sa baithuti le mansetla ea sebetsanang le litlhoko tsa bophelo bo botle liahisanong tse sebelisanang mmoho. Letšoao le sebelisa mebala e mehlano. Botala le bolulu li bontša pono ea lefatše ka bophara, athe bofubelu, bosehla le botšo li bua ka moqoqo oa Univesithi ea Maryland, moo kgaolo e thehiloeng teng. Sediko se botjhabela sa bohareng se emela bonngoe le tšebelisano-mmoho. Lentsoe la letšoao le lumellanngoa le mefuta ea mongolo ea mantlha ea univesithi. Letšoao ke le bonolo, le ka fetoleloa boholo, ebile le ka arolwa ka likarolo, 'me le sebetsa ka mmala o le mong le maemong a mangata a boholo lingoliloeng le mecheng ea dijithale.

Kamohelo

Mabapi le Moputso oa Tšepe oa A' Design Award

Public Health Beyond Borders Mofuta oa Bohlokoa: Lenaneo la Boitsebiso ba Pono ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Public Health Beyond Borders Mofuta oa Bohlokoa: Lenaneo la Boitsebiso ba Pono e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Public Health Beyond Borders Mofuta oa Bohlokoa: Lenaneo la Boitsebiso ba Pono e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Public Health Beyond Borders (PHBB) consists of a globally minded group of students and faculty from University of Maryland aiming to address health needs in partnering communities. Yoske Mitsui was assigned to create the visual identity program and develop brand identity specifications including the appropriate colors, typography for both print and digital media, stationery and merchandise.
Boholo le Phuthelo: The five colors reflect their "think global, act global" mindset and University of Maryland origins and their founding chapter. The wordmark is also visually matched up with University of Maryland's primary typefaces.
Lithegi: Visual Identity, Logo, Logo Design, Branding, Public Health, Typography, Graphic, Graphic Design, Communication Design
Theknoloji ya Tlhahiso: The previous logo was very complicated and was not related their organization's concept and it needed to include something relate to the University of Maryland identity.

My mainly approach to the visual identity program are

1. Appropriate for an international public health organization
(credible, global, clean and safe)

2. Scalable, flexible and modular (includes a symbol
that can be detached and can come to represent
the brand with consistent use over time)

3. Enables lockups with sponsorships and other partners

4. Timeless, distinctive and simple
Kgothaletso: The green and blue reflect their "think global, act global" mindset. The red, yellow and black reflect University of Maryland origins and their founding chapter. The circle in the middle of the colors represents unity and their global mindset while emphasizing the importance of partnerships and relationships to their organization.
Nako ya Projeke: The project started in October 2020 in Maryland and finished in February 2021. (All the process has been remotely)
Tsamaiso ya Mosebetsi: The logo is simple enough to work in a variety of sizes and media, also works in the version of the one-color. Appropriate in form and their concept "think global, act global" mindset.