Solemici Packaging Primary Function: Sephuthelo sa Sehlahiswa sa Nama ka Dmitry Kultygin

Moralo oa Solemici Packaging Primary Function: Sephuthelo sa Sehlahiswa sa Nama ka Dmitry Kultygin ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

SileveraPhuthelo· 2021

Solemici Packaging Primary Function: Sephuthelo sa Sehlahiswa sa Nama

ka Dmitry Kultygin

Moreki: Dmitry Kultygin

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Phuthelo

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Mohlodi oa Khau ea Netefaditsweng

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Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Solemici Packaging Primary Function: Sephuthelo sa Sehlahiswa sa Nama

Solemici ke moralo oa sephuthelo bakeng sa lijo tse monate tsa nama tsa Setaliana tse kang salami le prosciutto. Moralo ona o bapisa tatso ea sehlahiswa le mesebetsi e phethahetseng ea bonono ba Renaissance. Sephuthelo se ka sehloohong ke pane ea polasetiki e hatisitsoeng ka sebōpeho sa lejoe la 'mabole. Sehlooho sa pampiri se hlahisoa ka khatiso ea offset le ho hatella ka foili ea khauta, tse tšehetsang boemo bo phahameng ba sehlahiswa. Pane e na le bophahamo ba limilimithara tse 225 le bophara ba limilimithara tse 123. Mebala e khanyang le lintlha tse fapaneng li thusa sehlahiswa ho hlahella shelefong ea lebenkele. Moralo ona hape o bonahatsa tlhompho bakeng sa mekhoa ea setso ea tlhahiso.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Solemici Packaging Primary Function: Sephuthelo sa Sehlahiswa sa Nama ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Solemici Packaging Primary Function: Sephuthelo sa Sehlahiswa sa Nama e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Solemici Packaging Primary Function: Sephuthelo sa Sehlahiswa sa Nama ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The unique design emphasizes the attentive attitude of the manufacturer to the product and respect for the traditions of production. Bright packaging and contrasting details distinguish the product on the shelf among competitors. The use of gold foil stamping enhances the premium character of the product. All this makes the product more attractive to consumers and helps them make a purchase decision faster.
Boholo le Phuthelo: Plastic tray size: height - 225 mm, width - 123 mm. Paper header size: height - 110 mm, width - 128 mm.
Lithegi: Salame, Meat Delicacies, Renaissance, Italy, Packaging, Branding
Theknoloji ya Tlhahiso: The main packaging is a plastic tray with marble texture printing. The paper header is printed using offset printing and gold foil stamping.
Phephetso ya Moralo: The packaging was supposed to convey the quality and reliability of the brand, inspire consumers to buy. First of all, it was necessary to find effective design elements that would speak about the taste and quality of the product, emphasize the attentive attitude of the manufacturer to the traditions of production. And the packaging had to be harmonious, clear and not overloaded with information. The second task was to create an emotional image that would attract the target audience and distinguish the packaging from the competitors.
Dipatlisiso: The main task in the development of the design was to find a metaphor that is understandable to the consumer. The comparison of meat delicacies with masterpieces of Renaissance art allowed us to show the superiority of the product over its competitors and to emphasize the rich traditions of Italy in the production of salami, prosciutto and other delicacies.
Kgothaletso: Italy has made a huge contribution to world culture. During the Renaissance, the greatest masterpieces were created by such masters as Michelangelo, Bernini and many others. The Italians turn everything into art. Even meat delicacies are a masterpiece to be delighted — delighted for their taste.
Nako ya Projeke: The project started in December 2020 in Moscow
Tsamaiso ya Mosebetsi: Interaction with the end customer takes place on the store shelf. An interesting metaphor of comparing the taste of meat delicacies with masterpieces of art allows the consumer to make the right choice.
Litho tsa Sehlopha: Designer: Dmitry Kultygin
3D visualization: Pavel Gubin