Benin Ponahalo ya Khampani, Boitsebiso ba Pono ka Anja Zambelli Colak

Moralo oa Benin Ponahalo ya Khampani, Boitsebiso ba Pono ka Anja Zambelli Colak ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

TšepeKerafikhe· 2021

Benin Ponahalo ya Khampani, Boitsebiso ba Pono

ka Anja Zambelli Colak

Moreki: Zambelli Brand Design

Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Kerafikhe

14,744

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #120478

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Benin Ponahalo ya Khampani, Boitsebiso ba Pono

Benin ke boitsebiso ba khamphani bo entsweng bakeng sa khamphani ya kofi e tsamaiswang ke lelapa, e nang le phihlelo ya dilemo tse fetang tse 30. Boitsebiso bona bo tshehetsa katoloso ya khoebo ya lebenkele la kofi ho ya mokgweng wa franchise. Setshwantsho se bososelang sa Cherub (lengeloi le monyenyane) se sebetsa jwalo ka pontsho e ka hare, se supang nako ya Renaissance le naha ya Itali, lehae la kofi ya boleng bo phahameng. Mebala e benyang ya pinki, bolou, mosehla le bofubelu, hammoho le sebopeho sa maru a mangeloi, di tlisa moya o thabisang. Dikopi tsa ho-tsamaya le mekotla ya pampiri di hatiswa hodima pampiri ya tlhaho ka mokgwa wa CMYK offset, athe metjhini ya tshepe e boloka boleng ba kofi.

Kamohelo

Mabapi le Moputso oa Tšepe oa A' Design Award

Benin Ponahalo ya Khampani, Boitsebiso ba Pono ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Benin Ponahalo ya Khampani, Boitsebiso ba Pono e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Benin Ponahalo ya Khampani, Boitsebiso ba Pono e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Benin is a family-run company offering different coffee services for over 30 years, with new plans that turn their coffee shop business into a franchise model. This lively family loves music and sharing happy moments, and they developed a warm and cheerful customer approach. The new brand wanted to transmit that energy into their franchise with the visual identity that tells a story of happiness, passion, and feel-good. Through Cherub’s loving, smiling face and brand’s bright colors, every customer can get a sense of Benin’s unique values.
Boholo le Phuthelo: Paper bag: 32x23 cm To go coffee cup small: 46x60 mm
To go coffee cup big: 59x110 mm Metal coffee box: 12x18 cm
Lithegi: Branding, visual identity, franchise, coffee shop, packaging
Theknoloji ya Tlhahiso: To-go coffee cups and paper bags are produced with natural paper and CMYK offset technology.
Benin package are produced and/or coated with metal materials to preserve the quality of coffee.
Phephetso ya Moralo: The creation of Benin’s visual system was a result of an in-depth process that included the discovery of the client’s business drivers and company culture. Several challenges were identified: 1) Effective brand communication towards three different targets. 2) A strong symbol that unifies a heavenly pleasant experience and family values. 3) Brand standardization, so it can be successfully applied to the franchise concept: from interior design and packaging to marketing collaterals. 4) Using an affordable packaging material.
Dipatlisiso: After initial consultations, two workshops were conveyed to the client. The first one discovered the brand’s unique story, philosophy, personality, target market, and benchmark. In the second one, the client had to choose between three different brand personality mood boards, identifying the one that is best aligned with their unique market position. Benin was identified as a kind, warm, cheerful, and wise friend, which was interpreted with the Cherub icon and accompanying aesthetics. The design prototype was tested at every brand touchpoint before creating the final identity.
Kgothaletso: Coffee lovers think that coffee is a divine drink that tastes like heaven. Whether it is a part of their morning ritual or a pause in a busy day, a cup of coffee gives them instant happiness. That heavenly good feeling was used as a starting point for Benin's brand concept, infusing its divine spirit into coffee shops through a symbol of an angel – a happy Cherub serving coffee. The underlying symbolism of the Renaissance movement is no coincidence; it illustrates the renaissance of the soul after having coffee, as well as the connection to Italy, the homeland of premium coffee.
Nako ya Projeke: The project started in May 2021. in Rijeka and finished in August 2021. in Rijeka.
Tsamaiso ya Mosebetsi: The brand had to speak to three levels of coffee lovers: basic, intermediate, and advanced. Most of them are Millennials and Gen Z, so the colors used are their favorite baby pink and blue tones. The addition of strong yellow and red pinpoint the energetic brand personality. Product packaging is designed as a secondary advertising mechanism and aligned with the target’s expectations of sustainability, using paper cups, jute tote bags, and tins. The texture with angelic clouds is present in multiple details, constantly transmitting the heavenly good feeling.
Litho tsa Sehlopha: Anja Zambelli Čolak