Quix Primary Function: Boitsebiso ba Letšoao ka Anja Zambelli Colak

Moralo oa Quix Primary Function: Boitsebiso ba Letšoao ka Anja Zambelli Colak ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

SileveraKerafikhe· 2021

Quix Primary Function: Boitsebiso ba Letšoao

ka Anja Zambelli Colak

Moreki: Zambelli Brand Design

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Kerafikhe

40,925

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #120357

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Quix Primary Function: Boitsebiso ba Letšoao

Book Text: Quix ke boitsebiso ba letšoao bakeng sa mechine ea ho ithekela e fanang ka lino tse chesang le tse batang hammoho le lijana. Boitsebiso bona bo sebelisa mebala, meralo le libopeho tse nkiloeng moetlong oa Italy, bo hlompha nako ea khauta ea moralo oa Italy. Sebopeho se nyenyane sa khale se hopotsa lilemo tsa Dolce Vita 'me se hopotsa moetlo oa kofi oa Italy. Likomiki tsa kofi le liphousetara li hatisoa ka mebala ea CMYK ka theknoloji ea offset, ha mechine ea ho ithekela e tšoauoa ka lifoele tse hatisitsoeng. Moralo o fetola khefu e potlakileng ea kofi hore e be phihlelo ea pono e khutsitseng.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Quix Primary Function: Boitsebiso ba Letšoao ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Quix Primary Function: Boitsebiso ba Letšoao e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Quix Primary Function: Boitsebiso ba Letšoao ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Quix’s design was created by choosing colors, textures, and forms from Italian culture that pay homage to the golden age of Italian design and the giants that defined it. The design nods to the Dolce Vita years with a slightly vintage appeal that transports the consumer to a more relaxed space. This design is unique because it was able to capture the essence of Italian aesthetics and implement them on a smaller scale - vending machines.
Boholo le Phuthelo: To go coffee cup small: 46x60 mm To go coffee cup big: 59x110 mm Metal coffee box: 12x18 cm
Lithegi: Branding, Coffee, vending machine, QSR, quick service, Italian, Italian design, Italian aesthetics
Theknoloji ya Tlhahiso: Coffee cups and posters were printed using CMYK colour and offset technology. Vending machines are branded using printed foils.
Phephetso ya Moralo: Challenges faced included a market oversaturated with coffee products, quality not being a competitive advantage in vending machine products, limited physical thus limited space to communicate brand experience. Due to the low price point, brand packaging and collaterals needed to be designed keeping in mind a low budget and the design needed to appeal to a wide range of consumers – from university students (Gen Z) to blue-collar workers (Boomer) and office staff (Millennials).
Dipatlisiso: Workshops were conducted to set up a brand strategy. The objective was to define brand essence and philosophy, expected brand experience, brand personality and character definition, brand target groups, and market positioning. The personality defined – Quix is an elegant, clever friend and assistant inspired by Italian aesthetics. Thorough research of the history of Italian graphic design was conducted before concept development. Design prototyping tested the identity at every brand touchpoint.
Kgothaletso: Italians are unparalleled at coffee drinking and nurturing coffee culture. Quix was inspired by the juxtaposition of this languid Italian coffee culture and grabbing a quick cup of coffee. The design weaves Italian values into its visual identity with colors and textures that pay homage to the golden age of Italian design. Its vintage appeal evokes Italian charm with the aroma of premium coffee - because despite the fast pace, find time to take a break and enjoy life. Dolce vita.
Nako ya Projeke: The project started in January 2020 and finished in August 2020 in Rijeka, Croatia.
Tsamaiso ya Mosebetsi: Quix are quality self-service vending machines that provide hot and cold drinks and snack meals, with guaranteed product quality, in an attractive form. As the consumer approaches to purchase a cup of coffee, Quix immediately creates a unique visual experience in the space where the vending machine is installed. Unlike typical vending machines, the design is an integral part of the experience and immediately transports the consumer to a different time and place evoking Italian coffee culture.