Chez Vous Primary Function: Boitsebiso ba Letšoao ka Ruis Vargas

Moralo oa Chez Vous Primary Function: Boitsebiso ba Letšoao ka Ruis Vargas ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

SileveraKerafikhe· 2021

Chez Vous Primary Function: Boitsebiso ba Letšoao

ka Ruis Vargas

Moreki: Laika

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Kerafikhe

43,384

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #120238

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Chez Vous Primary Function: Boitsebiso ba Letšoao

Chez Vous ke boitsebiso ba pono bo entsoeng bakeng sa reschorente ea Belgian e Sao Paulo, Brazil. Boitsebiso bona bo hlalosa bocha litšoantšo tsa Belgian, tse kang Magritte, Manneken Pis, pula le lifiri tsa setso, ka mokhoa o bonolo oa ho taka litšoantšo. Litemana tse khutšoane li kenyelletsa liphapang tsa puo ea Belgian, li eketsa moqoqo oa metlae likopanong tsa litšoantšo. Boitsebiso bona bo sebelisoa ho li-menu, liposetara, liphanele, dipakejing le liketsebe, ho fa reschorente boiketebo ba pono. Li-menu le liposetara li hatisoa ka offset ka mebala ea CMYK, ha liketsebe li hatisoa ka mokhoa oa digital.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Chez Vous Primary Function: Boitsebiso ba Letšoao ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Chez Vous Primary Function: Boitsebiso ba Letšoao e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Chez Vous Primary Function: Boitsebiso ba Letšoao ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The rereading of the Belgian icons, such as Magritte, Manneken Pis, rain and traditional French fries allowed to create new interpretations and statements that can only be found in Chez Vous. Thus, the restaurant was permeated by graphic manifestations, such as posters, t-shirts, panels and more, providing a sense of visual unity and legitimately Belgian narrative.
Boholo le Phuthelo: Menu, sheet format 520 x 380 mm and Kid Menu, sheet format 300 x 210 mm, printed on offset paper 300 g/m2., 4X40 colors (CMYK). Posters: sheet format 420 x 620 mm printed on offset paper 240 g/m2., 4X0 colors (CMYK). T-shirt printed on digital process.
Lithegi: Branding, Logotype, Package, label, illustration
Theknoloji ya Tlhahiso: Most of the graphic materials were produced in offset in CMYK-scale colors. The posters, with a theme of pop art, in contrast received classic frames. The t-shirts were produced in digital printing. Offset packaging is suitable for delivery.
Phephetso ya Moralo: The challenge was to construct a visual identity that translated the essence of Belgian culture. And, above all, offer the customer Chez Vous an authentic experience of Belgian cuisine and culture. The definition of the graphic style of the illustrations was instrumental in translating simplicity and synthesis. The textual component was also fundamental to achieve the effect of authenticity, especially bringing dialectal variations to the graphic compositions.
Dipatlisiso: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Chez Vous brand.
Kgothaletso: Chez Vous is the only Belgian restaurant in Sao Paulo. And its original culture was the starting point for the construction of the new visual identity, using the icons, tradition and sense of humor of the country to create a reinterpretation of icons, symbols and narratives, making a visual identity for Chez Vous.
Nako ya Projeke: The project started in June 2019 and finished in January 2020 in Sao Paulo, Brazil.
Tsamaiso ya Mosebetsi: The visual identity project contributes to affirming the Belgian cultural essence of the restaurant Chez Vous, emphatically occupying the status of reference of Belgian gastronomy in the city of Sao Paulo. In addition, it allows the client to feel welcomed by the casualness and informality of the visual language and its narratives.
Diphatente: Laika
Litho tsa Sehlopha: Ruis Vargas, Creative Director and Illustrator.
Litlotla tsa Setshwantsho: Ricardo Bassetti and Elias Gomes