Daejeon Bruce Rice Cake Redesign Sepakete sa Rice Cake ka Choulsoon Park

Moralo oa Daejeon Bruce Rice Cake Redesign Sepakete sa Rice Cake ka Choulsoon Park ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

BoronsePhuthelo· 2021

Daejeon Bruce Rice Cake Redesign Sepakete sa Rice Cake

ka Choulsoon Park

Moreki: Soongraphic

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Phuthelo

11,548

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #120168

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Daejeon Bruce Rice Cake Redesign Sepakete sa Rice Cake

Daejeon Bruce Rice Cake Redesign ke moralo wa sepakete sa sehlahiswa sa rice cake se rekiswang ke k'hamphani ya lipompong tsa lebala la Daejeon. Litshwantsho tsa maemo a robong a maemo a bohlokwa a Daejeon a hatisitswe holim'a sepakete, e le hore barekisi ba fumane tlhahisoleseding ya bohahlaudi ba lehae hammoho le sehlahiswa. Mefuta ena e arotswe ka meleko e meraro, 'me molumo ka mong o sebedisa mmala wa tlhaho wa sesebediswa sa yona sa mantlha ho bontsha tatso. Mabitso a sehlahiswa a hlaha ka Sekorea le ka Senyesemane. Pampiri e teteaneng e a sebediswa, e le hore sepakete se ka ema kapa se robala se otlolohile, e bile se se bonolo ho senyeha.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Daejeon Bruce Rice Cake Redesign Sepakete sa Rice Cake ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Daejeon Bruce Rice Cake Redesign Sepakete sa Rice Cake e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Daejeon Bruce Rice Cake Redesign Sepakete sa Rice Cake e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: 2019-2021 is the year of visiting Daejeon. In order to revitalize the Daejeon tourism culture, Daejeon's nine major landmark graphics were applied to the package of Sungsimdang, a leading confectionery company in Daejeon. Visitors and buyers of Sungsimdang can obtain information on various tourism cultures in Daejeon at the same time as purchasing products, and it will be effective marketing when exporting products in the future.
Boholo le Phuthelo: Outer packing 234mm*120mm, inner packing 80mm*125mm, information paper 85mm*125mm
Lithegi: Illustration, Graphic, Design, Package
Theknoloji ya Tlhahiso: The designer decided that the Daejeon Bruce Mochi packaging should convey honest products and brand image while conveying information about local attractions.
To this end, each series was divided into three series according to taste, and each series was designed by linking the brand and local story.
This allows you to experience a variety of products, as well as convey visual information to consumers who have purchased the product.
You can also use thick paper to stand or lay it down. And it is not easily damaged.
Phephetso ya Moralo: The student designer alone conducted market research from planning to final design results. We have invested a lot of time in surveys to get our marketing results, and we have done several tests on the material of the paper and the structure of the package so that we can install or place the package later.
Dipatlisiso: We divided into two categories: Daejeon local residents and all citizens (including foreigners), and conducted a questionnaire on the brand of the product to be designed and a questionnaire on the degree of understanding of landmarks in the Daejeon area.
As a result, the experience with the product brand “Sungsimdang” was high, but the experience with landmarks in the Daejeon area was somewhat insufficient. Therefore, it was determined that if the local landmark was promoted through the influential company “Sungsimdang” in the region, it would be a good marketing for both the company and the Daejeon area.
Kgothaletso: There are various cultural assets and attractions in Daejeon, but it is a pity that many people do not know well and most foreigners only know Seoul. Therefore, we considered the necessary methods to effectively activate local tourism through influential companies in the Daejeon region.
Nako ya Projeke: The project started in March 2020 and was completed in November 2020 and has been exhibited at the Hanbat National University Moglyeon Gallery.
Tsamaiso ya Mosebetsi: The designer selected the color flow of each of the three series as the original color of the material, so that consumers can easily grasp the taste of the product they want to purchase. Also, in consideration of various consumers, English and Korean were applied to each product name in addition to colors.
Litho tsa Sehlopha: Individual