Bergtor Visual Identity Boitsebiso ba Ponahalo ka Erika Baczo

Moralo oa Bergtor Visual Identity Boitsebiso ba Ponahalo ka Erika Baczo ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

BoronseKerafikhe· 2021

Bergtor Visual Identity Boitsebiso ba Ponahalo

ka Erika Baczo

Moreki: Bergtor

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Kerafikhe

12,966

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #120088

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Bergtor Visual Identity Boitsebiso ba Ponahalo

Bergtor ke boitsebiso ba ponahalo bo etselitsoeng letshwao la lemati la garache. Boitsebiso bona bo thehiloe hodima sistimi e tiileng ya grid le mokhoa o bonolo wa mongolo. Dintlha tsa geometri di kentswe manģolong ho bontsha moelelo wa lebitso. Tlhaku E e nkiloe sebaka ke dibopeho tse tharo tse hlohlelletsweng ke mela ya mantlha ya lemati la garache, e etsa pictogram e bonolo. Mmala o sebediswang ke motsoako wa mmala o motsho le botala bo phaphametseng, mme Gotham ke fonto e ka sehloohong. Letshwao (logo) le sistimi ya ponahalo di tataisitswe ka mokgwa wa vector, e leng hore di ka fetoloa ho ba boholo bo fapaneng bakeng sa mecha ya digital le e hatisitsweng.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Bergtor Visual Identity Boitsebiso ba Ponahalo ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Bergtor Visual Identity Boitsebiso ba Ponahalo e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Bergtor Visual Identity Boitsebiso ba Ponahalo e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The Bergtor brand identity main message concentrates on their quality featuring. The visual identity is based on a solid grid system and a minimalistic typographic approach.
The project visualizes the meanings of the chosen word by using symbolism by adding geometric elements to the letters. The three shapes in place of letter "E" is inspired by the main lines of a garage door. The letter “E” in the word Bergtor is a simple graphic symbol, a pictogram of garage doors.
Boholo le Phuthelo: The logo and the visual system were designed in vectoral format in order to make them adaptable to different sizes for both digital and printed media. Gotham is the main typeface as it is a geometric, simple, modern and solid font.
Lithegi: visual identity, modern, simple, timeless, feasibility, reliability
Theknoloji ya Tlhahiso: The unique visual corporate identity elements are produced by high-level digital printing on white, recycling paper.
Phephetso ya Moralo: The visual form of the garage door is not a captivating sight, which is why creating the logo and the visual system was a great challenge. This visual distinction already appears in the visual graphics identification, but here it gets a new imposing structure and a fresh look. For a designer 'catching' simple ideas is the most challenging task. This project confirms the fact that creating something unique and simple is the only 'successful' way to execute this task.
Dipatlisiso: The main idea of the rebranding is simple purposeful, thusly if you cannot explain it simply, you do not understand it well enough. Our research process is based on this theory.
Kgothaletso: Brand identity is inspired by the minimal and clean aesthetic of Swiss design and uses simple typography and duotone (black and fresh green) colour palette. This making appear mature and solid.
The main motive was to reflect these core values in the visual identity of the rebranding, maintaining a modern and an easily memorable look. Summing up, the goal was to create a concept to the form with its own identity and originality that goes beyond the contemporary appearance.
Nako ya Projeke: The project started in November 2019 in Miercurea Ciuc, a town in Eastern Transylvania, Romania and was finished in January 2021 in the same location.
Tsamaiso ya Mosebetsi: One of the part of the brand identity was to create thank you cards for loyal customers. The primary purpose of the strategic planning of the thank you cards for loyal customers is based on interaction. The main goal is to reinforce and ensure long-term collaboration. The card's graphics concentrates on its quality featuring a somewhat playful vibe. The joyful graphics accomplish the production of a rich, complete and unique brand system.
Diphatente: Copyrights belong to the CEO of the Bergtor company.
Litho tsa Sehlopha: Erika Baczó
Alpár Dávid
Litlotla tsa Setshwantsho: Credits to: Adobe stock - main image.