Nanxiang Incity Primary Function: Sistimi ea Matšoao a Pontšo ka Zesion Design

Moralo oa Nanxiang Incity Primary Function: Sistimi ea Matšoao a Pontšo ka Zesion Design ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

SileveraKerafikhe· 2021

Nanxiang Incity Primary Function: Sistimi ea Matšoao a Pontšo

ka Zesion Design

Moreki: Zesion Design

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Kerafikhe

17,915

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #119978

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Nanxiang Incity Primary Function: Sistimi ea Matšoao a Pontšo

Nanxiang Incity ke sistimi ea matšoao a pontšo e entsoeng bakeng sa lebenkele le leholo la mabenkele Shanghai. Moralo o iphumantše ho tsoa setsong sa moetlo oa Nanxiang, sebaka se tsebahalang ka manong le litempele, 'me o fetola sebōpeho sa manong a fofang ka bobeli hore e be litšoantšo tse sa hlaka tsa matšoao. Litataiso tsa mekato le manane a barekisi li behiloe monyako oa likena le mona ho tsoa ha li-escalator le libakeng moo maqhubu a baeti a kopanang teng. Ho hatisoa ka enke e tšoeu ho sebelisoa maqhepheng a khanyang, kahoo mongolo le meboko li lula li hlakile. Likotoana tse leketlileng li sebelisa lintlha tsa pivot tse likhalase tse kopanang le kahare ha lebenkele le leholo la mabenkele.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Nanxiang Incity Primary Function: Sistimi ea Matšoao a Pontšo ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Nanxiang Incity Primary Function: Sistimi ea Matšoao a Pontšo e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Nanxiang Incity Primary Function: Sistimi ea Matšoao a Pontšo ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Designers drew inspiration from the cranes flying in pairs and then tried to combine the crane shape with the signage, transforming the daily form of cranes into the signage image via abstract art techniques. In doing so, every consumer coming to Nanxiang Yinxiang City can have a deep impression of cranes in different scenes.
Boholo le Phuthelo: Light box:1145(length)*2160(height)mm
Lifting parts：1500（length）*640(height)mm
Outdoor display：3000（length）*1700(height)mm
Lithegi: Visual Signage,Way finding,VI,Logo,Graphics
Theknoloji ya Tlhahiso: The conventional light box is transparent and fails to block the light effectively, so it will weaken the effect of text and external outline on the box surface. Designers adopted white ink blocking printing on the light sheet to overshadow the lighting of the textless part and make the text and external outline clearer. The hanging pieces used mirror pivot points to reflect, weakening the visual effect of the pivot points in the environment and blending with the mall environment.
Phephetso ya Moralo: We applied stories of cranes into the design - the crane signs varied in the mall area and the parking with respective meanings of dancing and returning, giving consumers a home feeling. The initial light box was hard to operate because the shape of the internal light piece was different from the standard one. In a bid to better show the image, we have processed the bending frame to add internal space and facilitate maintenance after over half a year of proofing and comparison.
Dipatlisiso: The project targets at residents in and around Shanghai with the aim to provide a place for them to unwind. Designers combines the cultural characteristics of Nanxiang, which is renown for its cranes and temples, and extracts the elements of cranes to create a micro-vacation resort via planning of scenes, so that every customer of the mall can make his or her fragmented time interesting and quality.
Kgothaletso: Nanxiang Yinxiang City adopts a visual guidance system. The design of the artistic signs are the figurative image of cranes in pairs, providing a story line for customers to shop in the mall. Inspired by the cranes' main activities, designers integrated the crane culture into the shopping mall and managed to guide customers to experience the ubiquitous crane culture.
Nako ya Projeke: The entire building process takes 3 years - its design started in Shanghai in 2018, and the construction project kicked off in 2019, and ended in Shanghai in 2020.
Tsamaiso ya Mosebetsi: During the design process, we thoughtfully integrated the space function with local cultural creativity, so as to offer guidance to customers' activities and provide them with the full set of services they need. You will see the careful planning of designers in all floor guide signs and introductions of merchants at the entrance and exit of the escalator and the intersections of customer flow. People can grasp the information at a glance, and the image of cranes enjoys great popularity.
Litho tsa Sehlopha: Jie Zhou