Alienergy Energy Drink Primary Function: Sephuthelo sa Seno se Fanang ka Matla ka Genki Forest

Moralo oa Alienergy Energy Drink Primary Function: Sephuthelo sa Seno se Fanang ka Matla ka Genki Forest ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

SileveraPhuthelo· 2021

Alienergy Energy Drink Primary Function: Sephuthelo sa Seno se Fanang ka Matla

ka Genki Forest

Moreki: Genki Forest (Beijing) Food Technology Group Co., Ltd.

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Phuthelo

41,288

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #119239

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Alienergy Energy Drink Primary Function: Sephuthelo sa Seno se Fanang ka Matla

Alienergy ke sephuthelo sa seno se fanang ka matla se se nang tsoekere. Moralo o sebelisa lekotikoti la aluminium le tšesaane le nang le boholo ba 58 mm ka bophara, 58 mm ka botebo le 142 mm ka bophahamo, le tšelang 330 ml. Aluminium e khethiloe hobane e ka rekhaeleloa le ho sebelisoa hape ka nepo. Setšoantšo sa mohahlaudi oa lehodimo, se takiloeng e le tokolohong ea letshwao la mofuta oa thepa, se etsa setšoantšo se seholo mme se boeletsoa ho pholletsa le mola oa thepa. Palette e hloekileng ea mebala, mela e otlolohileng, libopeho tsa geometry le liketso tsa tšepe li fa lekotikoti boteng bo matla shelefong. Tatellano ea tlhahisoleseling e totobatsa foromula e se nang tsoekere.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Alienergy Energy Drink Primary Function: Sephuthelo sa Seno se Fanang ka Matla ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Alienergy Energy Drink Primary Function: Sephuthelo sa Seno se Fanang ka Matla e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Alienergy Energy Drink Primary Function: Sephuthelo sa Seno se Fanang ka Matla ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The Alien figure is the extension of the logo, by emphasizing the character enables the brand to have a strong connection with this bold mark. Alienergy considered to keep this character as a symbol for the whole energy drink product line. The brand chose a much clean palette and make use of the metal shine for popping accents. Combined with the information hierarchy of emphasizing sugar free, the design distinguishes the product from competitors and expresses the brand attitude of innovation.
Boholo le Phuthelo: Width 58mm x Depth 58mm x Height 142mm
Lithegi: Branding, Packaging, Can, 3D, Energy drink
Theknoloji ya Tlhahiso: When we are facing the challenge that plastics bring globally, aluminum became the obvious solution for efficient recycling and repurposing. Alienergy firmly believes that companies today are obligated to help spread the message and values.
Phephetso ya Moralo: This entry is actually our second generation of design. The main challenge we face is that the first Alienergy design has a more natural aesthetic with green and white as the main color scheme. It didn't differentiate enough from the market place and we wanted a more powerful and impactful design but still stay true to our brand concept. This current design features no concrete representation of nature and flavor such as tea leaves or fruits, only strait lines, geometric shapes and more contrasting colors to solidify a more energetic impression on customers.
Dipatlisiso: In the current market especially after the pandemic, the trend of health consciousness is rising. We wanted to create a revolutionary product that meets this demand. We conducted surveys both online and offline for the importance of sugar free and the preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
Kgothaletso: Alienergy is the first brand in China to create an energy drink without sugar. Our two main goals are highlighting the brand identity and emphasizing the strong function of our energy drink. We think that alien is an appropriate metaphor for the unknown power so we designed around it. The identity is simple enough that it will be easy to memorize, also intriguing for consumers to imagine the whole profile of it.
Nako ya Projeke: The project started in June, 2020 and completed on October 2020. The design was completed in Beijing, China. The production location is Shanghai, China.
Tsamaiso ya Mosebetsi: The slim can shape helps the product stand out on the shelf in current retail scenarios and creates a better holding experience for our customers. The 330 ml net weight is also by design. For the brand's flagship product line, this product caters to a larger audience in the energy market and this can size has withstood the test of market. Most customers can finish this drink in one sitting in a comfortable pace without having to carry it by hand.
Diphatente: Label Patent:202030509836.0 , 2020, China.
Litho tsa Sehlopha: Logo type design: Gang Wang
Jiaqi Liu
Logo mark design: Xiaolan Xiao
Packaging design: Xiaolan Xiao
Tianyun Liu
Prepress: Xiaolan Xiao
Litlotla tsa Setshwantsho: Creator: Gang Wang