Constellation Sephutheloana sa Mochini oa ho Hotetsa Mollo ka Sunhwa Lee and Wenyuan Chen

Moralo oa Constellation Sephutheloana sa Mochini oa ho Hotetsa Mollo ka Sunhwa Lee and Wenyuan Chen ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Khauta oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

KhautaPhuthelo· 2021

Constellation Sephutheloana sa Mochini oa ho Hotetsa Mollo

ka Sunhwa Lee and Wenyuan Chen

Moreki: Zippo (China) Outdoor Products Co., Ltd.

Mohlodi oa Moputso oa Khauta oa A' Design Award Mokhahleong oa Phuthelo

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Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #119120

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Constellation Sephutheloana sa Mochini oa ho Hotetsa Mollo

Constellation ke moralo oa sephutheloana sa limited edition bakeng sa mechini ea ho hotetsa mollo e bokelloang. Sephutheloana se khantša ka matheba a manyenyane holim'a sona, 'me mabone a ka buloa ka bonngoe ho theha matšoao a fapaneng a zodiac. Qetellong ea pontšo ena, mabone a fifala butle-butle a boele a khanye hape. Sesebelisoa sena sa khanya se ka tjhajoa hape ka thapo ea USB 'me se sebetsa lihora tse leshome le metso e 'meli ha se tjhajitsoe ka botlalo. Mechini ea ho hotetsa mollo e tšoarella sephutheloaneng sa ka hare ka limakenete, kahoo lebokose le ka sebelisoa hape e le sebaka sa pontšo. Thupa ea khutlo-tharo e patiloeng e phutholoha ka morao ho etsa hore sephutheloana se eme ka botsepehi. Pampiri ke thepa e ka sehloohong e sebelisitsoeng.

Kamohelo

Mabapi le Moputso oa Khauta oa A' Design Award

Constellation Sephutheloana sa Mochini oa ho Hotetsa Mollo ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Constellation Sephutheloana sa Mochini oa ho Hotetsa Mollo e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Constellation Sephutheloana sa Mochini oa ho Hotetsa Mollo e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The packaging engages the user by lighting up. It is turned on, one by one and is connected together to create different zodiac signs. It enhances the esthetic aspect of the packaging and highlights the concept in a unique way. The lighters can be directly placed on top of the inner packaging as magnets are attached underneath. Moreover, the packaging can be used as a display tool - the user can make it stand by pulling out a triangular bar which is hidden on the back side of the packaging.
Boholo le Phuthelo: Outbox size: 435x435x123mm
Inner plate size: 365x75mm
Lithegi: Zippo, lighter, packaging, packaging design, innovative, inspiring
Theknoloji ya Tlhahiso: The company always considers sustainability when it comes to deciding packaging materials. Predominately paper was used to create the packaging.
Phephetso ya Moralo: To achieve the light effect, the team collaborated with several engineers for more than two months. They helped the team develop and establish a new light program, according to the design specifically. As the effect was not exist previously, it was the most challenging part of the project, according to the designer. After several trials, the team were able to install the effect and successfully attached it in the packaging.
Dipatlisiso: Based on the team's market research as well as target audience analysis, the team were able to complete a deep dive into market potential.

As the lighter products in the packaging are under high-end product line of Zippo, it was crucial to appeal Zippo enthusiasts and loyal consumers who regularly collect the brand's products.
Kgothaletso: The each constellation lighter was designed based on different zodiac signs. It aims to appeal to Zippo enthusiastic - provide a comprehensive collection to them, the packaging was exclusively developed as a limited edition with only a hundred units produced.
The overall shape of the inner packaging was inspired by a spaceship and the surface was designed with a simple and abstract image which represents beautiful stars at night.
Nako ya Projeke: The project started in April 2020 and launched in February 2021 in China.
Tsamaiso ya Mosebetsi: The light effect shines through the small dots on the surface of the packaging. At the end of the effect, the lights are slowly breathing. The effect is rechargeable with an enveloped USB cable and it lasts for twelve hours once it is fully charged. Also, the effect can be easily turned on and off by pressing a switch, which is installed in the packaging - it was designed with a consideration of the cost and energy efficiency.
Diphatente: Registrant's name: ZIPPO MANUFACTURING COMPANY
Trademark No.347274

The trademark under Reg. No. 347274 in Class 34 has been approved for renewal. The valid period of registration is extended to April 29, 2029.
Litho tsa Sehlopha: Senior Communication Designer: SunHwa Lee
Senior Product Innovation Manager: WenYuan Chen