Evervess Soda Water Tšepeliso ea Ho Pakisa Seno ka PepsiCo Design and Innovation

Moralo oa Evervess Soda Water Tšepeliso ea Ho Pakisa Seno ka PepsiCo Design and Innovation ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

TšepePhuthelo· 2021

Evervess Soda Water Tšepeliso ea Ho Pakisa Seno

ka PepsiCo Design and Innovation

Moreki: PepsiCo Design & Innovation

Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Phuthelo

22,783

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #118789

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Evervess Soda Water Tšepeliso ea Ho Pakisa Seno

Evervess Soda Water ke moralo oa ho pakisa bakeng sa mefuta e mengata ea diswekere le di-tonic tse nang le kharebonete. Letshwao lena le tsamaisa lefa la lilemo tse ka bang mashome a robeli, 'me tšusumetso ea pono e ile ea sebetsoa hantle bocha bakeng sa qaleho e kopantsweng 'marakeng oa China. Moralo oa pele o ne o utloahala o boima le ho bontsha ho fetella tseleng, kahoo pakiso e entsoe bonolo ho bua ka phomolo e bobebe le e nang le mafeela. Karolo e nyane ea setshwantsho e ntsho le e bosehla-bo-putsoa e bonts'a tsela ea metsi, e leng letshwao la matla, phomolo le nchafatso. Dino tsena li ka tsoakanngwa ho di-cocktail kapa li thabelwe li le tsona feela.

Kamohelo

Mabapi le Moputso oa Tšepe oa A' Design Award

Evervess Soda Water Tšepeliso ea Ho Pakisa Seno ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Evervess Soda Water Tšepeliso ea Ho Pakisa Seno e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Evervess Soda Water Tšepeliso ea Ho Pakisa Seno e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Evervess Soda is a legacy brand with nearly 80 years of heritage. In preparation for its unified launch in China, we modernized the visual identity for the nuances of this very important market. Evervess represents a product category that is seeing a huge uptick in the Chinese market. The brand has bright, carbonated sodas and tonics that can be mixed in cocktails or enjoyed on their own for some fizzy refreshment.
Lithegi: Packaging, Beverage
Kgothaletso: The historic branding had a heaviness that spoke to indulgence, but we wanted to clearly communicate the light and fizzy refreshment of the product line. After cleansing the palate of the packaging, we added a minimal black and teal graphic element. A fountain. A symbol of energy, refreshment and renewal. An uplifting element designed to cue lightness and the products gentle fizz.
Litho tsa Sehlopha: PepsiCo Design & Innovation

Bala Tokollo ya Boraditaba

E Tshehelitsweng