Moralo oa Self Help Graphics and Art Boitsebiso ba Brand ka David Jimenez ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

BoronseKerafikhe· 2021

Self Help Graphics and Art Boitsebiso ba Brand

ka David Jimenez

Moreki: David Jimenez

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Kerafikhe

9,344

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #117221

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Self Help Graphics and Art Boitsebiso ba Brand

Self Help Graphics and Art ke morero wa ho fetola boitsebiso bakeng sa setsi sa bonono sa setjhaba se East Los Angeles. Boitsebiso bo botjha bo bonts'a bohlokwa, morero, le nalane ya setsi, seo se hōlileng ho tswa boitsebisong ba setso le matla a lipolotiki a baetsi ba bonono ba Chicana, Chicano, le Latinx. Sebopeho sa grid sa mangolo a Aztec le Maya a hieroglyphs se susumeditse mofuta o mocha wa ditlhaku tsa ho bontshwa le logo. Logo e ile ya sekwa ka lesela la laser holim'a lehong la MDF mme ya hatiswa ka mokgwa wa letterpress ho eketsa mofuta. Diposetara di ile tsa hatiswa ka mokgwa wa screen printing ho hlompha nalane ya ho hatisa dinepe ya setsi.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Self Help Graphics and Art Boitsebiso ba Brand ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Self Help Graphics and Art Boitsebiso ba Brand e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Self Help Graphics and Art Boitsebiso ba Brand e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The goal was to provide Self Help Graphics & Art with an identity that embraces the community arts center’s value, mission, and history in East Los Angeles. Self Help Graphics and Art started in the context of the cultural identity and political empowerment of Chicana/o and Latinx artist.
Boholo le Phuthelo: Poster size 28"x 40" inches
Newspaper booklet 11.378" x 14.9606" inches.
Screen printed, laser cut and letterpress.
Lithegi: Grid, Geometric, Typeface, Typographic
Theknoloji ya Tlhahiso: The custom logotype and typeface was laser cut on mdf wood and letterpress to achieve texture. All poster were screen printed on 28"x 40" inch Rives BFK printmaking paper.
Phephetso ya Moralo: Self Help Graphics and Art is a community arts center located in East Los Angeles. Formed during the cultural renaissance that accompanied the Chicano Movement, Self Help promotes socially engaging art with a conscience to service the Chicana/o and Latinx community and diverse audiences through artistic freedom and cultural affirmation.
The creative challenge was developing a new identity that also appeals to a more diverse and contemporary audience and communicates the heritage of Self Help Graphics & Art.
Dipatlisiso: Research the history of Self Help Graphics & Art through books and visiting the facility. Went through rounds of explorations and revisions. Book credit- Self Help Graphics and Art: Art in the heart of East Los Angeles by Colin Gunckel.
Kgothaletso: Inspired by the grid used in the Aztec and Mayan hieroglyphs, the custom display font helps celebrate and revitalize its brand identity to reflect its history. The final logotype and typeface was letterpress and screen printed to achieve texture and pay homage to Self Help Graphics & Art printmaking history.
Nako ya Projeke: Project started in April 2018 in Los Angeles, Ca and finished in Dec, 2018.
Litho tsa Sehlopha: David Jimenez