Action Means Everything Sets'oants'o ka Hsiao-Wen Hu

Moralo oa Action Means Everything Sets'oants'o ka Hsiao-Wen Hu ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

SileveraKerafikhe· 2021

Action Means Everything Sets'oants'o

ka Hsiao-Wen Hu

Moreki: Hsiao-Wen Hu

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Kerafikhe

42,241

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #114235

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Action Means Everything Sets'oants'o

Tlhahiso ena ea lets'olo e buella bohlokoa ba liketso holim'a litšepiso tse se nang letho, e ikemiselitse ho etsa hore batho ba hlokomele liphetoho le matlafatso tse tlisoang ke ho nka karolo ka mafolofolo. Ke morero o iqapetsoeng o sebetsang e le khopotso ea motho ka mong ea moqapi oa bohlokoa ba ho nka khato, hammoho le karabelo ho mokhatlo oa sechaba ka nako eo.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Action Means Everything Sets'oants'o ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Action Means Everything Sets'oants'o e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Action Means Everything Sets'oants'o ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: This campaign proposal advocates the importance of actions over empty promises, making people notice the changes and empowerment brought by active participation. The visual design of the campaign takes inspiration from protest arts, translating platitudinous phrases into lively and straightforward narratives. The bright color palette is intended to bring positivity and freshness to viewers.
Boholo le Phuthelo: This project includes a series of three portrait posters in A2 dimension, a series of four posters in square dimension, one landscape poster for large outdoor banners, and a series of digital marketing assets (1980*1080px) for Instagram stories.
Lithegi: Graphic Design, Poster, Illustration, Typography, Identity Design, Campaign, Branding
Theknoloji ya Tlhahiso: The design process started as a brainstorm of keywords and spontaneous sketches of them. For the posters to be as relevant and relatable to the viewer as possible, the designer began her design process with hand-drawn sketches of body figures. She took references from comic illustrations and protest arts, taking the sketches into computer software, and integrated typography into the narratives to better communicate the ideas.
Phephetso ya Moralo: The most challenging part of this project is to find a way to effectively visualize abstract ideas into narratives that are easy to comprehend. The research process involved an extensive search of all kinds of protest art and illustration style for visual reference. The key was to develop a compelling narratives with a good balance of visuals and typography.
Kgothaletso: This project can be seen as a product of the designer's observation of 2020. It has been a difficult year that has raised lots of questions and challenges for all of us. We have always been talking about them, but 2020 has finally forced us to act - to wear masks, to vote, to unlearn biases - to take actions for a cause. It serves as a comment and a reminder for society, that changes will only come if we choose to act.
Tsamaiso ya Mosebetsi: The campaign consists of three phases: first, the posters bring the idea of taking action into viewers' notice, and then direct viewers' to share their acts in digital spaces and social media with the hashtag #2020ActionMeansEverything. And by posting with the hashtag, participants have a chance to win designer goods as rewards for their actions.

Bala Tokollo ya Boraditaba

E Tshehelitsweng