The Cairo Citadel Boitsebiso ba Khoebo ka Rana Galal

Moralo oa The Cairo Citadel Boitsebiso ba Khoebo ka Rana Galal ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

TšepeKerafikhe· 2021

The Cairo Citadel Boitsebiso ba Khoebo

ka Rana Galal

Moreki: Rana Galal

Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Kerafikhe

9,140

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #113295

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le The Cairo Citadel Boitsebiso ba Khoebo

Cairo Citadel ke boitsebiso ba khoebo bo entsoeng bakeng sa sebaka sa histori naheng ya Egepeta. Boitsebiso bona bo hahiloe holim'a sehlooho sa phapang, se bonahalang ka lentsoe la tataiso City of Contrast. Mebala e ntsho le e tšoeu ke eona mebala e ka sehloohong, mme mmala o mong o supa ketsahalo ea nalane e ileng ea etsahala ka hare ho citadel. Lets'oao la maleme a mabeli le hlophisitsoe ka sebopeho sa boto e ka arolwang ka mahlakore a mabeli a tšepamehang ho tse ling, se bontšang phetoho ea setso. Helvetica Neue e khethiloe e le mofuta oa litlhaku o moholo ka lebaka la sebopeho sa yona se bonolo sa jiometri. Mokhoa oa matšoao le oona o ile oa qapuoa hamorao ka mohopolo o ts'oanang.

Kamohelo

Mabapi le Moputso oa Tšepe oa A' Design Award

The Cairo Citadel Boitsebiso ba Khoebo ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. The Cairo Citadel Boitsebiso ba Khoebo e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, The Cairo Citadel Boitsebiso ba Khoebo e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The Cairo Citadel is the small version of Cairo. And while supporting the use of Arabian design patterns as inspiration. The logo was created in a block form that can be splitter into two rectangles that are always located opposite of each other to represent the changes happening in the culture and place in a n abstract way. Black and white are the primary colors they reflect the brand's slogan which is the City Of Contrast. The secondary color was inspired by the blood created in the Massacre event happened inside the citadel. Lately an experimental sign system was developed with the same concept.
Boholo le Phuthelo: The ratio of the logo is 2 squares to 5 squares. Helvetica New was chosen as the main typeface as it is a simple and very modern font. Also, it is somehow geometrical. The curves and angles of the font are similar to the logo type and this creates consistency and harmony.
Lithegi: Logo, Branding, Signage system, Typography, Visual Identity
Theknoloji ya Tlhahiso: Exploring different visual languages to develop a brand identity, logo design and signage system that is inspired from the Egyptian culture and local citizens.
Phephetso ya Moralo: Showing the soul of the history and comparing it with the modern life was challenging enough. As I was filling the gaps between the present and the past. To bring that history into today's world, needed a deep research into all common aspects. At the research showed that the contrast happening within the culture, gives it its identity, power and balance look and feel in order to make it visually simple and unique. Effort and time helped into completing the puzzle and barring the complexity of the history within the turn up of simple and modern design. This place was the heart of a challengeable creative research.
Dipatlisiso: My research process mainly depends on the related designs within the culture and comparing between the old and modern Egyptian's lifestyle. The goal challenge was to shed the light on the importance of the Citadel that is full of heritage by giving it a powerful and fresh identity that reflects the culture and enhance a person's visit experience. My research journey for this project had to begin with spending a lot of time with the local and international visitors of the Citadel. I also invested many hours visiting and studying the brand's atmosphere, different religions, Islamic designs and guides. People who dedicated their lives to share the history and knowledge. They were the key of this project, as they opened my mind to new doors and visions. They taught me how to explore more by myself also I became a Tour guide assistant at the Cairo Citadel for a day. I took a deep dive into art, communications, history, literature and design. And at the end of this exhausting and exciting journey, I started sketching and building a clear and strong brand.
Kgothaletso: The Cairo Citadel was the seat of government in Egypt and residence of its rulers for 700 years, From the 13th to the 19th centuries. Developing a visual identity created a huge challenge; to represent the contrast existing inside and outside the place and reflecting it in a fresh and modern look. The exploration and research process led to a rich identity inspired by the citadel's atmosphere and usage. I designed a bilingual logo mark to fit all my target groups and presents it in an opposite way by combining curvy with edgy letter forms and placing them in an opposite layout.
Nako ya Projeke: 2019 German University in Cairo, 3 months During the bachelor in Graphic Design Degree.
Tsamaiso ya Mosebetsi: It produces a unique experience, where is also make people see the place in a new perspective through a simple and modern corporate identity.
Diphatente: Copyrights: Rebranding the Cairo Citadel, the city of contrast: Rana Galal
Litho tsa Sehlopha: none.