Beltur Go Mosebetsi wa Sehlooho: Sepakete sa Dijo ka Musa Celik

Moralo oa Beltur Go Mosebetsi wa Sehlooho: Sepakete sa Dijo ka Musa Celik ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

TšepePhuthelo· 2021

Beltur Go Mosebetsi wa Sehlooho: Sepakete sa Dijo

ka Musa Celik

Moreki: Beltur

Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Phuthelo

14,560

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #112421

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Beltur Go Mosebetsi wa Sehlooho: Sepakete sa Dijo

Mongolo wa Buka: Beltur Go ke sehlopha sa sepakete sa dijo le dino se etselitsweng ho sebediswa dipakeng tse kgolo tsa toropo. Lebokose la dijo le ka beoa hodima kopi ya seno, mme lehlaka la ho nowa le feta ka lebokose, e le hore dijo le seno di tshwarwe ka letsoho le le leng. Dibaka tse nyane tse menahaneng hodima lebokose di ka buloa ho tshwara disouse. Lebokose la dijo le kgona ho sebediswa le le nngwe, ka forouku e beoang hodima lona. Dikarolo tsohle di entswe ka pampiri ya Bristol ya kilogram e 350, e hatiswang ka mokgwa wa offset, mme pampiri e nkela plastiki sebaka e le ho fokotsa ditshila tsa plastiki. Sephutheloana se seng le se seng se fihla se le seala, ho etsa hore ho boloka le ho isa hobe bonolo.

Kamohelo

Mabapi le Moputso oa Tšepe oa A' Design Award

Beltur Go Mosebetsi wa Sehlooho: Sepakete sa Dijo ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Beltur Go Mosebetsi wa Sehlooho: Sepakete sa Dijo e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Beltur Go Mosebetsi wa Sehlooho: Sepakete sa Dijo e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The package enables you to hold your food and drink together with one hand.

The food box can be placed on the drink cup since the straw can go through the box. Additionally, the box has small folded areas that can be opened to put sauces inside. The food box can also be used by itself with a fork added on top. We also designed a pack which can be used as a tray to hold coffee, water and cookies.

Compared to classical packaging, this design makes it easier to consume while on the move or sitting on a bench.
Boholo le Phuthelo: Cold Drink and Snack: 200 mm x 120 mm x 120 mm
Hot Drink and Snack: 200 mm x 70 mm x 100 mm
Snack: 80 mm x 120 mm x 120 mm
Turkish Coffee: 190 mm x 90 mm x 35mm
Lithegi: Snack, Take Away, Food Box, On The Go
Theknoloji ya Tlhahiso: All packaging was produced using 350 grams of American Bristol paper using offset printing.
Phephetso ya Moralo: For convenience in storage and transportation, all designs had to arrive at the point of sale packed flatly. The challenge was to design in a way to make sure it is not difficult for the seller to open and use those flat packages.
Dipatlisiso: Living in a big city is exhausting, and everybody wants a break in the urban areas. We observed that people spend time in these parks where our client Beltur serves food and drinks. However, the parks lack suitable areas to sit and eat. Our design brings a solution to this issue.

Also, Istanbul is a crowded city where everyone has little time to have a break during work time. Therefore, we designed this package accordingly, enabling consumers to have a meal while in a rush.

We also searched for the best material to use for the packaging. We used paper -that will be recycled easily- instead of plastic to reduce plastic waste.
Kgothaletso: Many people visit parks or gardens to relax. However, food and beverage consumption might turn into a problem in these areas. For our client Beltur, a company that provides food and beverages inside the large parks in Istanbul, we have created a design that will provide a solution when there are no tables and chairs to enjoy a meal.

Our primary inspiration was to make everyday life better and more enjoyable. Thanks to the new packaging design, it is a lot easier to handle and consume meals.
Nako ya Projeke: The project took place between June 2020 and August 2020 in Istanbul.
Tsamaiso ya Mosebetsi: Having a quick meal in urban green areas is now remarkably easy with Beltur Go. With the help of the design, food and beverages are held with one hand, and the other hand is left idle for consumption.

The section where the food is placed provides hygiene and convenience compared to the past because it can be closed or opened more properly when desired.

Furthermore, a more effective branding area was implemented in all packages.

Moreover, unlike the regular plastic packs, we used paper as the material in this design instead of plastic to reduce plastic waste.
Litho tsa Sehlopha: Creative Director: Musa Çelik
Designer: Oğuzhan Bağdat
Litlotla tsa Setshwantsho: All photos taken by Musa Çelik.