Zhanggong Times Mosebetsi wa Sehlooho: Sepakete sa Joala ka Wen Liu

Moralo oa Zhanggong Times Mosebetsi wa Sehlooho: Sepakete sa Joala ka Wen Liu ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

TšepePhuthelo· 2021

Zhanggong Times Mosebetsi wa Sehlooho: Sepakete sa Joala

ka Wen Liu

Moreki: Jiangxi Zhanggong Liquor Co., Ltd

Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Phuthelo

17,137

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #112289

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Zhanggong Times Mosebetsi wa Sehlooho: Sepakete sa Joala

Mongolo wa Buka: Zhanggong Times ke moralo wa sepakete sa Baijiu e hlahisoang profinseng ya Jiangxi, China. Botlolo e entsoe ka letsopa le chesitsoeng ka mokhoa wa mohaeso. Ka pele ho lebokose ho sebelisitswe pampiri e nang le meaho e phahamisitsoeng, mme logo e kgolo e behilwe holim'a poleiti ya tshepe. Moralo o nkuwa maikutlo ho Ganzhou, e tsebahalang e le sebaka sa tswalo sa setso se khubelu. Mmala o khubelu o sebedisitswe jwaloka mmala o tshwantshetsang mme o kopantswe le ditshwantsho tse thusang. Setshwantsho se phutholohileng se bontsha lintlha tsa jeografi le nalane ya sebaka, ho kenyeletswa Noka ya Gan. Sepakete se na le boholo ba 160 ka 120 ka 330 milimithara.

Kamohelo

Mabapi le Moputso oa Tšepe oa A' Design Award

Zhanggong Times Mosebetsi wa Sehlooho: Sepakete sa Joala ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Zhanggong Times Mosebetsi wa Sehlooho: Sepakete sa Joala e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Zhanggong Times Mosebetsi wa Sehlooho: Sepakete sa Joala e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Zhanggong decides to create a good Baijiu based on Gan-flavor which truly represents Jiangxi province, also determines to dedicate it to the world, by naming it after the great "time". This is not only the mission and spirit of Zhanggong, but also the origin of "Zhanggong Times".
Boholo le Phuthelo: 160mm*120mm*330mm
Lithegi: crafts, Baijiu, spirit, packaging, art, Zhanggong, cellar
Theknoloji ya Tlhahiso: Adopting special craftsmanship with goffered paper on the front of the package, and a metal plate for the main logo. For the material of bottle is made of ceramic with decorating firing.
Phephetso ya Moralo: "Zhanggong Times" originates from Jiangxi province which full of fertile soil and red culture. In order to express the association between Jiangxi and the product. Visually, from the color to the bottle body, it is necessary to have a strong visual memory point. In response to this problem, red is definitely not traditional red when it is presented, but a symbolic combination of colors and auxiliary graphics. Also by extracting illustration elements of Jiangxi's geographical, historical and cultural symbols to evoke empathy from customers.
Dipatlisiso: In the early morning of August 1, 1927, a gunshot broke the silence of Nanchang City, which fired the first shot of the Chinese revolution.It represents the establishment of Chinese first revolutionary army.Since then, the People’s Liberation Army has become the guardian of the Chinese nation, guarding them to usher in great era of today. On the occasion of the Army Day on August 1, 2020, considering from the future sustainability of the company to the product gradient ductility, designers have designed this commemorative Baijiu with epoch-making significance. The final design extracts concrete colors and symbols from abstract document elements which expresses the genes of the brand and historical symbols.
Kgothaletso: Ganzhou, once a shining red medal inlaid on the People Republic of China，also a spiritual totem of historical time. Designers create the "time medal" under this inspiration. Color is an abstract symbol of an era. So, designers take the birthplace of red culture as the inspiration, by reinterpreting red to pay tribute to both time and its witnesses and participants. In order to highlight the regional characteristics of the ZHANGGONG TIMES, we have drawn a quiet and beautiful illustration.
Nako ya Projeke: The project started in May 2020 and finished in August 2020 in Shenzhen.
Tsamaiso ya Mosebetsi: Designers care about the future development of the brand, so they re-push the vision back to Jiangxi. During those hard years, people provided fertile soil and space for the country selflessly only wishing for peaceful future. Through auxiliary elements, the mother river of Jiangxi-the Gan River, and the red homeland-Ruijin, it can carry the mark of history. In terms of product presentation, it was directly named "Zhanggong Times" to become an easy-to-remember brand, and also to explore the meaning behind the times.
Litho tsa Sehlopha: Designer:Wen Liu, Designer:Yong Deng and Designer:Weijie Kang
Litlotla tsa Setshwantsho: Image #1: Creator Wen Liu, Zhanggong Times, 2020.
Image #1: Creator Yong Deng, Zhanggong Times, 2020.
Image #1: Creator Weijie Kang, Zhanggong Times, 2020.
Image #1: Photographer Li Chen, Zhanggong Times, 2020.