Kum-Kum Sephutheloana Sa Metsi ka Backbone Branding

Moralo oa Kum-Kum Sephutheloana Sa Metsi ka Backbone Branding ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Khauta oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

KhautaPhuthelo· 2021

Kum-Kum Sephutheloana Sa Metsi

ka Backbone Branding

Moreki: Backbone Branding

Mohlodi oa Moputso oa Khauta oa A' Design Award Mokhahleong oa Phuthelo

47,755

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #111780

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Kum-Kum Sephutheloana Sa Metsi

Botlolo e na le marotholi a symmetrical mahlakoreng a eona a mane, a mabeli a shebile holimo le a mabeli a shebile tlase, a bopang sebopeho sa metsi molemong oa ona o matla. Ha e le letšoao le letšoao, Backbone Branding e entse motsoako oa letšoao le botlolo e tletseng, e bontšang pepenene le polasetiki ea metsi ka matla a eona. 'mala o moputsoa oa leibole e ka morao o kopana hantle le botlolo, 'me, ka lebaka la khanya ea leseli ka har'a mokelikeli, o etsa hore botlolo e bonahale,' me letšoao le lesoeu letlapeng le pepeneneng le bonahala ka lebaka la 'mala o moputsoa. label e ka morao.

Kamohelo

Mabapi le Moputso oa Khauta oa A' Design Award

Kum-Kum Sephutheloana Sa Metsi ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Kum-Kum Sephutheloana Sa Metsi e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Kum-Kum Sephutheloana Sa Metsi e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The uniqueness of the project lies in the fact that it is difficult to figure out where the structure of the bottle has started and where it has ended.
The structure, design, selected colors, transparency, label, and logo - all form a solid entity with the water inside.
When rotated the bottle transforms into a drop of water in movement.
Boholo le Phuthelo: Width 65mm x Depth 55mm x Height 320mm
Lithegi: water, transparency, minimalism, structure, packaging, design, dynamics
Theknoloji ya Tlhahiso: PET bottle
Transparent label
Phephetso ya Moralo: Our goal was to showcase the characteristics of water and make them emerge through our design. It needed to be different and stand out from the other brands.
The technology for this new structural design manufacturing is new in Armenia. Initially, the bottle is not cylindrical, its design has a shape similar to a rectangular prism with a droplet-like shape inside it. Whenever we created the design, it faced some difficulties in printing houses and we were compelled to change it 2 times, after which the printing house ordered a new printing machine to be able to get the result according to the design.
Dipatlisiso: Many experiments have been conducted to make this plastic bottle reflect the characteristics of water and make them emerge through our design. The structure of the bottle has been created per consequence of observation of the water in its dynamic state: its movement has become the structure of our bottle.
The label and logo, are designed in order to help show the transparency and plasticity of the water in its dynamics.
Kgothaletso: The inspiration was drawn from the unique attributes of water, from its transparency to minimalism and its appearance as a droplet when it is in a dynamic state.
Therefore, the form of the falling water droplet was incorporated into the design of the bottle, giving the whole structure a dynamic shape.
Nako ya Projeke: The project started in September 2019 in Yerevan, Armenia, and finished in February 2019.
Tsamaiso ya Mosebetsi: It breaks the all-known stereotypes of the water bottle and gives tribute to the water by being the simulation of the form and transparency of the water.
Litho tsa Sehlopha: Creative Director: Stepan Azaryan
Designer: Mariam Stepanyan
Content Writer: Grace Jerejian
Video Maker: Levon Manukyan
Video Editor: Levmotion
Litlotla tsa Setshwantsho: All photo credits to Backbone Branding
Video Credits: Levon Manukyan, Kum-Kum, 2019
Video Editor: Levmotion