Moralo oa Chinese Zodiac Typography ka Mengyu Cao ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

TšepeKerafikhe· 2021

Chinese Zodiac Typography

ka Mengyu Cao

Moreki: YiQi Hanzi

Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Kerafikhe

12,943

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #111181

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Chinese Zodiac Typography

Setšoantšo sa China sa Zodiac se kenyelletsa litlhaku tse 12. Legotlo, Kgomo, Nkwe, Mmutla, Lekgoa, Noga, Pitse, Podi, Tshwene, Mokoko, Ntja, Kolobe. E kopanya mongolo oa China le motaki oa setso oa China oa watercolor. Ka menahano ea moralo, e roba mefuta ea pele ea calligraphy mme e eketsa litšoantšo tsa boqapi ho eona ka tumellano ho bonts'a moelelo oa sebapali ka seng ka hare ho sona. Litlhaku tsa Sechaena li lula li shebahala joaloka litšoantšo tse rarahaneng ho batho ba sa tsebeng Sechaena. Sepheo sa morero ona ke ho etsa hore litlhaku tsa Sechaena li utloisisehe ho motho e mong le e mong ho phatlalatsa setso sa Sechaena.

Kamohelo

Mabapi le Moputso oa Tšepe oa A' Design Award

Chinese Zodiac Typography ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Chinese Zodiac Typography e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Chinese Zodiac Typography e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The Chinese Zodiac project combines Chinese calligraphy and watercolor drawing to present each character with its meaning. With design thinking, it breaks the traditional Chinese calligraphy forms and adds creative drawings to it harmoniously to show the meaning of each character. Chinese characters always look like complicated drawings to people who don't know Chinese.This project is aimed to make it understandable to everyone to spread Chinese culture.
The 12 Chinese zodiac includes Rat, Ox, Tiger, Rabbit, Dragon, Snake, Horse, Goat, Monkey, Rooster, Dog, Pig.
Boholo le Phuthelo: This typography set can be used as culture posters as I shown with the images.
Lithegi: graphic design, Typography, creative drawing, Chinese Zodiac, Chinese culture, calligraphy, watercolor drawing, poster, posters
Theknoloji ya Tlhahiso: Chinese traditional calligraphy, Chinese traditional watercolor drawing
Phephetso ya Moralo: Ideation is the hardest part of this project. How to merge animals form into the characters harmoniously that makes the most sense. It shouldn't break the traditional beauty of Chinese calligraphy. And it should enhance the beauty to show the meaning of the character in a fun way.
Dipatlisiso: Researched on Chinese calligraphy form of beatuy, Chinese traditional watercolor techniques, and culture behind Chinese Zodiac.
Kgothaletso: At the beginning of my design journey, I learned a lot of Chinese traditional culture. I was taught to have the mission to deliver valuable Chinese traditional cultures to the modern world, to enhance and spread it to the nation and the world.

I also found out there were not many creative creations around Chinese calligraphy compare to English lettering. I want to use my ability to design and drawing to explore more possibilities of the traditional assets, Chinese characters.
Nako ya Projeke: This project started in January 2020 in San Francisco and finished in August.
Tsamaiso ya Mosebetsi: This typography set can be used as physical or digital posters to promote Chinese culture. People can understand the meaning of each Chinese character when seeing the typography only without reading the description.
Litho tsa Sehlopha: Mengyu Cao