Hmp Mosebetsi oa Mantlha: Boitsebiso ba Pono ka Fanny De Bray

Moralo oa Hmp Mosebetsi oa Mantlha: Boitsebiso ba Pono ka Fanny De Bray ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

TšepeKerafikhe· 2021

Hmp Mosebetsi oa Mantlha: Boitsebiso ba Pono

ka Fanny De Bray

Moreki: Made for you

Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Kerafikhe

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Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #109853

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Hmp Mosebetsi oa Mantlha: Boitsebiso ba Pono

Mongolo oa Buka: HMP ke boitsebiso ba pono bo entsoeng bakeng sa sehlopha sa boenjiniere ba mechine. Lets'oao lena le hatisa matla a k'hamphani mme le hlakisa puisano ea eona. Litlhaku li thehiloe ka mokhoa o ts'oanang le oo sehlopha se li khomarelang ka sona likarolong tsa sona. Litlolo tsa mantlha le meralo ea tekheniki kamora tsona li hopotsa tšehetso ea lefats'e ka bophara eo HMP e e fanang. Sebaka se seng le se seng sa boiphihlelo se tšoauoa ka pontšo (pictogram) le mmala o khethehileng, o khethiloeng hammoho le moreki bakeng sa ho hlalosa lits'ebeletso tse fapaneng. Boitsebiso bona bo fetotsoe hore bo sebelisoe mecheng ea dijithale le e hatisitsoeng, ho kenyelletsa likarete tsa khoebo, pampiri ea mengolo ea semmuso (letterhead) le liforoltara.

Kamohelo

Mabapi le Moputso oa Tšepe oa A' Design Award

Hmp Mosebetsi oa Mantlha: Boitsebiso ba Pono ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Hmp Mosebetsi oa Mantlha: Boitsebiso ba Pono e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Hmp Mosebetsi oa Mantlha: Boitsebiso ba Pono e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The HMP Group logo is created to underline the strength of the company. And the letters are created in the same way the group stamps it on their pieces. In the background, sketches and schemes evoke the global accompaniment that HMP represents. Each expertise is symbolized by pictogram as well as a specific color, chosen with the client to better understand and highlight their different services.
Boholo le Phuthelo: Business card: 85 X 55 mm
Letterhead paper: A4
Folder: 220 x 110mm
Lithegi: mechanical, graphic design, paris, industrial,
Theknoloji ya Tlhahiso: Logo
Business card
Letterhead paper
Folder
Phephetso ya Moralo: How to modernize and make more human an industrial universe.
Dipatlisiso: Several researches have been conducted to create this design:
The new identity puts the group’s technological knowledge forward, and is completed by picture showing the teams exercising their functions for a good balance between quality of the machinery and human craftsmanship.
Brand platform with the company direction: What is the mission? What are the USP? Who is the target?
Moodboard of images and emotions that need to be associated with the brand, with the company direction.
Kgothaletso: The graphics are directly inspired by the mechanical universe of the company. The aim is to create emotion in the very specific domain, as it was a priority to ease the clientele. M4U challenged themselves to reach the perfect combination between visual identity that is technical and a more human approach.
Nako ya Projeke: The project started in January 2019 and finished in September 2019.
Tsamaiso ya Mosebetsi: This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
Diphatente: Copyright Made for you
Litho tsa Sehlopha: Creative Director: Fanny de Bray
Graphic Designer: Anna Cesa
Web Developer: Damien Virot
Brand Strategist: Amandine Lantelme
Litlotla tsa Setshwantsho: Photographer: Maxime Huriez