Moralo oa Bairuiyuan Wolfberry ka Ke Xia ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

BoronsePhuthelo· 2021

Bairuiyuan Wolfberry

ka Ke Xia

Moreki: Bai Ruiyuan Chinese wolfberry co., Ltd.

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Phuthelo

10,611

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #108317

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Bairuiyuan Wolfberry

Wolfberry, e leng letlotlo la bochabela la sehloohlo sa semela, e ntse e nkuwa e le sehlahiswa se seholo sa moriana le dijo. Moralo ona ha o fihlelele feela kopo ya sehlahiswa ka boyona ho thekenoloji ya ho boloka botsofali, ho phahamisetsa dikarolo tsa sona tsa phepo, empa hape o kopanya ka bokhabane bonono ba ho betla dikatempelete majweng ba Machaina ba dilemong tse sekete ho hlahisa moya wa botho wa moriana wa Machaina. Sena se lumella batho ho utlwa tekatekano pakeng tsa setso sa khale le botle ba saense le thekenoloji ya kajeno.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Bairuiyuan Wolfberry ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Bairuiyuan Wolfberry e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Bairuiyuan Wolfberry e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: This product selects the first stubble variety of Ningxia wolfberry core production area.
The overall design is red and white. Adopts the embossing craft and the red waist seal,on which hot stamping gold edge, it symbolizes the golden years,When you pull the waist seal and pull out the lid tied to red silk, the row of wolfberry "FreshLockedbottle" into your eyes.
The design team chose the lock fresh bottle with the function of lock fresh, which is the first time in the same type of product so far.
Boholo le Phuthelo: Outer packing size:Width 400 mm x Depth 168 mm x Height 100 mm.
Inner bottle:Diameter 60 mm x Height 120 mm.
Lithegi: Fresh , Wolfberry , Chinese , Style , Bairuiyuan , Locked
Theknoloji ya Tlhahiso: The outer box surface of the package is filled with soft material, which makes the whole box surface full, and can play a good impact buffer effect.
The exterior of the box is made of cotton paper embossing process, the main structure of the box body is made of industrial cardboard to ensure the bearing capacity and structural strength.
The internal tank design is the first one-way exhaust packaging design in the Chinese Wolfberry product market, so as to prevent the entry of external air, keep the drying degree of the product, and then ensure the freshness of the product.
Phephetso ya Moralo: In the creation process, the biggest challenge is to keep products fresh and dry. The can shall reflect both cultural connotation and actual functions. To achieve the goal, the design team found special vendor to customize the can.
Dipatlisiso: The significance of researching this project is to offer a product that can represent scientific and technological strength of the enterprise. Through long-term research, characters of the products in the technology have been known, special package is designed to guarantee original nutrition of the products, this mode can be used to other similar products.
Meanwhile the one-way exhaust bottle used in the design of the tank is the first application in the Chinese market of wolfberry industry, and it has also opened the way for the product development and design of the whole industry.
Kgothaletso: The idea stems from the patented technology that customers want to launch a fresh Wolfberry product to open the quality gap with similar products in the market. To this end, the design team designed the packaging for this wolfberry product from Ningxia, China, and make it look valuable, quality and cultural.
The design Inspiration comes from ancient Chinese inscriptions. The text is branded on the box in the form of inscription, which reflects the brand's focus on the product and can withstand the baptism of the years, and thus intuitively conveys the selling point of the product.
Nako ya Projeke: The project starts from March 2018 in Chengdu and ends in December 2019 in Chengdu. In addition, it came to market in China in December 2019.
Tsamaiso ya Mosebetsi: Open the magnetic buckle adsorption lid, five cans of wolfberry will appear in front of you.
Take out the bottle and unscrew the bottle cap, tear off the cap film to enjoy the fresh wolfberry, easy to use, at the same time, the bottle body with a scale to mark the daily consumption, can let the user know the amount of each time accurately, improve the user experience.
Litho tsa Sehlopha: Designer：Peng Jiang
Designer： Yong Zou
Designer：Chun Hao Shan
Chief creative officer：Ke Xia
Process designer：Wen Chen
Effect drawing designer：Chong Yue Ye
Litlotla tsa Setshwantsho: Image#1:Effect drawing designer Chong Yue Ye,《Bairuiyuan Fresh Locked Wolfberry》, 2019.
Image#2:Effect drawing designer Chong Yue Ye,《Bairuiyuan Fresh Locked Wolfberry》, 2019.
Image#3:Effect drawing designer Chong Yue Ye,《Bairuiyuan Fresh Locked Wolfberry》,2019.
Image#4:Effect drawing designer Chong Yue Ye,《Bairuiyuan Fresh Locked Wolfberry》,2019.
Image#5:Effect drawing designerChong Yue Ye,《Bairuiyuan Fresh Locked Wolfberry》,2019.