Cera Una Volta Veine Label ka Giovanni Murgia

Moralo oa Cera Una Volta Veine Label ka Giovanni Murgia ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Khauta oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

KhautaPhuthelo· 2021

Cera Una Volta Veine Label

ka Giovanni Murgia

Moreki: Cantine Chessa

Mohlodi oa Moputso oa Khauta oa A' Design Award Mokhahleong oa Phuthelo

34,281

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #108149

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Cera Una Volta Veine Label

Cera Una Volta(Hang ka Nako) ha se veine feela empa hape ke ho tlola nakong e fetileng. E tsoetsoe ho tsoa torong ea ho theha lehakoe le lenyenyane la oenological ka ho boloka lithuto tsa baholo-holo le mekhoa ea ho etsa veine nakong e fetileng. Khopolo ea mohopolo oa boqapi oa veine e re bolella, ka mokhoa o bonolo oa pale ea tšōmo pheteletso e emetsoeng hantle ke papiso e leiboleng, pale ea tsoalo ea veine ena le ea hore na e hlahisitsoe ke mang. Mokhoa o khethiloeng ke oa tšōmo ka boomo, ho fana ka maikutlo a boselamose ho veine e fapaneng haholo le mokhoa oa khale oa Vermentino.

Kamohelo

Mabapi le Moputso oa Khauta oa A' Design Award

Cera Una Volta Veine Label ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Cera Una Volta Veine Label e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Cera Una Volta Veine Label e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The idea of the creative concept of the wine Cera Una Volta tells, in the simplicity of the fairytale hyperbole well represented by the illustration on the label, the story of the birth of this wine and that of who produced it. The style chosen is deliberately like a fairytale, a bit to give a magical touch to a wine that differs greatly from the classic style of the other products of the company, but also to underline its highly expressive and dreamlike nature.
Boholo le Phuthelo: Label: 13,5x8,8 cm
Box: 32x27x10 cm
Lithegi: wine, packaging, illustration, label design
Theknoloji ya Tlhahiso: Label: The wine label was created with a coated paper with a special texture reminiscent of a fabric. The paper has a special treatment that makes it soft and silky to the touch to increase the tactile sensation of the product.
Box: The package contains 3 bottles and recalls the label design. it is made with a cardboard covered with the same paper as the label and has a box opening.
Phephetso ya Moralo: The request was to create a label that would appeal to a target of wine lovers who seek in a wine not only the quality of the product but also a certain exclusivity and elegance together with elements of corporate and personal storytelling.
Basically an audience of wine lovers looking for wine goodies produced by small cellars, with strongly territorial and identity characteristics. A target inclined to spend on quality products, which seeks a wine, beyond the purely qualitative aspect, also a side dish linked to the company and personal story of who produced that wine, as if to want to live the experience in holistic way.
The goal was to create a highly expressive and personal packaging design that could tell a story related to the people behind this wine.
Dipatlisiso: The research to develop the project was born from the inspiration for the famous book The Little Prince by Antoine de Saint-Exupery and his illustrations. The abstract and fairytale concept that inspired this work comes from here. Tell this wine, born from a dream, in a dreamlike and light way. The work to get to the final illustration went through several steps up to the final version which contains the main elements of the project. The goal is to create a unique and recognizable design capable of telling a story.
Kgothaletso: The Cera Una Volta therefore presents itself with this very suggestive label focused on a light and captivating style that integrates with the golden color of the wine specifically inserted in a transparent burgundy bottle, to reveal its bright and pleasantly golden color. It represents the lightness and light-heartedness of a young girl who flies on the wings of fantasy to follow her dream accompanied by her friend swallow who will guide her on the path to creating this wine.
Nako ya Projeke: The project was started in June 2019 in Sardinia, finished and published in December 2019. The wine is on the market from January 2020
Tsamaiso ya Mosebetsi: The design of these labels is designed to give a tactile effect when picking up the bottle, thanks to the label paper and tactile processing. Soft-touch colors and embossing techniques are used to transfer the fairytale effect of the visual design.
Litho tsa Sehlopha: Giovanni Murgia - Art direction
Sara Pilloni: Illustration
Bruno Haver: 3D bottle rendering
Litlotla tsa Setshwantsho: 3D Render: Bruno Haver
Photography: Giovanni Murgia