Harlem Advocacy Sehlopha sa Diphoso ka Jiaqi Song

Moralo oa Harlem Advocacy Sehlopha sa Diphoso ka Jiaqi Song ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

BoronseKerafikhe· 2021

Harlem Advocacy Sehlopha sa Diphoso

ka Jiaqi Song

Moreki: Bandujo Advertising Design

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Kerafikhe

11,498

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #107915

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Harlem Advocacy Sehlopha sa Diphoso

Mongolo wa Buka: Harlem Advocacy ke sehlopha sa diphoso tsa papatso tse entsweng bakeng sa lenaneo la boitseko ba bophelo bo botle ba setjhaba le thehilweng Harlem, New York City. Diphoso tsena di kopanya letshwao la kgwebo le ditshwantsho tse hlophisitsweng, mme setshwantsho se seng le se seng se emela tshebeletso e le nngwe, jwalo ka tshehetso ya bongaka, ya setjhaba, ya thuto kapa ya mesebetsi. Phoso e le nngwe e kgolo e bontsha ditshwantsho tsohle mmoho. Bakeng sa kabo ya setjhaba, sehlopha sena se arolwa ka diphoso tse ikgethang, e nngwe le e nngwe e bontsha setshwantsho se le seng ka boholo bo boholo. Setaele sa pono se susumetswa ke bonono ba pop art, e le hore ditshebeletso di ka lemuwa kapele ke baahi ba lehae.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Harlem Advocacy Sehlopha sa Diphoso ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Harlem Advocacy Sehlopha sa Diphoso e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Harlem Advocacy Sehlopha sa Diphoso e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: This is a series of advertising campaign posters designed for Harlem Health Advocacy Partners, an organization under the New York City Department of Health. To help the residents in Harlem know more about the services from this organization: medical, social, educations, job-related, etc, these campaign posters include a brand lock up, various illustrated and designed icons, representing different services, to promote this program provided by New York City Department of Health.
Boholo le Phuthelo: Digital Design and Illustrations, Printed poster size 24 x 30 inches.
Lithegi: graphic design, poster, illustrations, social service, poster design
Theknoloji ya Tlhahiso: Adobe Illustrator, Adobe Indesign, Adobe Photoshop.
Phephetso ya Moralo: The creative challenge in this project has been that since the audiences of this campaign are very specific, it needs to find the right balance between messaging and visual communications, in order to help the Harlem residents understand the messaging of this campaign easily and quickly. But at the same time, the design style of the posters needs to convey this "Harlem Style", in order to grab attention and promote the services from Harlem Health Advocacy Partners.
Dipatlisiso: The research process of this project starts with brainstorming how to convert a government/social service project into an eye-catching and fun project. The research objective was to do as many competitive researches, statistically and visually, as possible, in order to help understand the needs of Harlem residents.
Kgothaletso: The inspiration for this project comes from the location where Harlem Health Advocacy Partners mainly focuses on helping: Harlem. Since the main audiences that are benefited from this program are residents living in the Harlem community, the look and feel of this project should have this Harlem vibe, in order to resonate with the residents. To communicate with the residents in a clear and easy-understood way, these posters are heavily visual graphics and illustration orientated, influenced by pop art and design style.
Nako ya Projeke: This project started in June 2017 in New York City and finished in September 2017 in New York City.
Tsamaiso ya Mosebetsi: There is one main campaign poster, which includes all the illustrated visual icons graphics. And when the posters are out for distribution in public, they will be broken into the individual poster with one single icon zoomed in, representing that specific service provided by Harlem Health Advocacy Partners.