Curridabat Ciudad Dulce Primary Function: Ho Etsa Letšoao la Sebaka ka Fabrizzio Mendez

Moralo oa Curridabat Ciudad Dulce Primary Function: Ho Etsa Letšoao la Sebaka ka Fabrizzio Mendez ke mohlodi oa khau e hlomphehang haholo ya 2021 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

SileveraKerafikhe· 2021

Curridabat Ciudad Dulce Primary Function: Ho Etsa Letšoao la Sebaka

ka Fabrizzio Mendez

Moreki: Kerigma

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Kerafikhe

39,361

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #107169

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Curridabat Ciudad Dulce Primary Function: Ho Etsa Letšoao la Sebaka

Curridabat Ciudad Dulce ke lenaneo la ho etsa letšoao la sebaka le entsoeng bakeng sa toropo e Costa Rica. Letšoao lena le tšehetsa pono ea Ciudad Dulce, kapa Toropo e Monate, e khothaletsang boiphihlelo bo botle ho baahi bohle ka ho nka khothatso ho tswa tlhahong. Sistimi ea pono e hahiloe ho tsoa dibopeho, dipaterone le meaho tse pheta-phetoang tse fumanoang tikolohong ea tlhaho, ka dipaterone tsa lihexagon tse hopotsang mahae a linotši e le karolo e ka sehloohong. Boitsebiso bo bo tenyetsehang bo sebediswa ho dithepa tse hatisitsoeng le tsa dijithale, mehahong, matšoao a kantle le difanitšhara tsa sechaba, e le hore baamoheli ba fapaneng ba ka tseba toropo habonolo.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Curridabat Ciudad Dulce Primary Function: Ho Etsa Letšoao la Sebaka ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Curridabat Ciudad Dulce Primary Function: Ho Etsa Letšoao la Sebaka e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Curridabat Ciudad Dulce Primary Function: Ho Etsa Letšoao la Sebaka ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Just as nature uses principles to function, develop and organiztion, a city can also use these principles to create community and develop. With this idea in mind, we chose aspects of harmony, organization, and logic that can be found in nature; such as fractal geometry, symmetry, spirals, stripes, fractures, etc. In the end, we chose the patterns of nature which show a coherent and organized growth. This reflects the methodology of Curridabat Ciudad Dulce. We also decided that the brand should be flexible so that it can express the diversity of the city's audiences and activities.
Boholo le Phuthelo: The use of circumscribed hexagon-shaped patterns of nature (as in beehives) is the axis on which the visual system is supported, which will facilitate the identification and differentiation of the brand in all graphic materials with which audiences interact.
Lithegi: Curridabat, Ciudad Dulce, Branding, Costa Rica, Place Brand, Kerigma Branding, Flexible Brands, City Brand
Theknoloji ya Tlhahiso: Once the essence of the brand is defined– which serves as the basis of the project – a divergent creative exercise is made to capture relevant ideas and visuals, which will then be tested and filtered in another convergent exercise, from which 3 different creative paths that work are defined. Finally, the most suitable one is chosen to meet the objectives of the brand. The Adobe Creative Cloud design tools were used for final realization.
Phephetso ya Moralo: The challenge was to build a visual system that reflects a city that cares about the well-being of its inhabitants, not only humans, but also non-humans, such as pollinators (bees, butterflies and hummingbirds), as well as plants and trees, along with all other organisms, which are recognized as citizens. This new identity should reflect that the vision of development is inspired by nature, with a balance between the rational-scientific and the emotional-holistic elements. In addition, it had to be flexible enough to support the diversity of programs, projects and activities that different audiences interact with.
Dipatlisiso: Several in-depth interviews were conducted with key people in the local government. We review various demographic studies of the city, as well as documentation explaining the vision of Ciudad Dulce. We carried out an audit of the graphic materials and communicative efforts that had been used; also, we analyzed aspects of the city and its people, among other things. All this to fully understand the essence of the brand. The objective was to define a brand that adequately reflected the innovative vision that the city had been successfully implementing for several years. This defined the essence of the brand, the differentiating attributes, the values, the archetype of personality of the brand and its main purpose. From here, the design of the logo and the rest of the visual system continued.
Kgothaletso: Ciudad Dulce (Sweet City) is a methodology based on nature; its purpose is to promote a positive experience for all citizens, by seeking inspiration in nature. Thus, it is from that inspiration that this flexible brand arises; it is built from shapes in repetition, patterns, organization, and structures present in the natural environment. These can be found in something on a large scale, such as city topography, or something as small as the veins in a leaf or a fingerprint.
Nako ya Projeke: This project was developed in the city of Curridabat, in Costa Rica. It started in July 2018 and ended in April 2019. Since then, it has worked together with the local government of Curridabat to expand other derivative projects and to accompany them in the process of brand implementation.
Tsamaiso ya Mosebetsi: The vision of development in Curridabat Ciudad Dulce is part of the creative and generative logic of nature. This logic is reflected in everything the brand does to reach the diversity of the citizens. The hexagon patterns visible on all physical and digital graphic materials, outdoors, buildings, public furniture and more, make it easy for audiences to live the universe of the brand.
Litho tsa Sehlopha: Fabrizzio Mendez
Yesenia Salazar
Carolina Carrillo
Jeisson Sibaja
Gabriel Jimenez
Beatriz Aguilar
Litlotla tsa Setshwantsho: All photographs by Fabrizzio Mendez