Plaza del Sol Mosebetsi oa Sehlooho: Sepakiso sa Lijo tse Bobebe ka Estudio Maba

Moralo oa Plaza del Sol Mosebetsi oa Sehlooho: Sepakiso sa Lijo tse Bobebe ka Estudio Maba ke mohlodi oa khau e hlomphehang haholo ya 2020 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

BoronsePhuthelo· 2020

Plaza del Sol Mosebetsi oa Sehlooho: Sepakiso sa Lijo tse Bobebe

ka Estudio Maba

Moreki: Plaza del Sol

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Phuthelo

15,457

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #104257

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Plaza del Sol Mosebetsi oa Sehlooho: Sepakiso sa Lijo tse Bobebe

Mongolo oa Buka: Plaza del Sol ke moralo oa sepakiso bakeng sa mekotla ea li-crisps. Litšoantšo li thehiloe holim'a mekhoa ea setso le lintho tsa setsoalle tse fumanoang literopong tsa bahahlauli tsa Spain, 'me litšupiso tsena li hlahisoa ka mokhoa oa sejoale-joale ka metlae. Mokotla ka mong (flow pack) o phetha pale e khutšoanyane e hahiloeng ho tsoa lintlheng tsa setsoalle, ka morero oa ho etsa hore moreki a bososele. Litšoantšo li entsoe ka ho nka linepe tsa lintho tse sa sisinyeheng tse hlophisitsoeng sebakeng se le seng, mme mekotla e hlahisoa ka mokhoa oa khatiso ea flexographic. Mokotla o mong le o mong o na le boholo ba li-millimeter tse 195 ka 320.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Plaza del Sol Mosebetsi oa Sehlooho: Sepakiso sa Lijo tse Bobebe ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Plaza del Sol Mosebetsi oa Sehlooho: Sepakiso sa Lijo tse Bobebe e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Plaza del Sol Mosebetsi oa Sehlooho: Sepakiso sa Lijo tse Bobebe e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: A design that extols the folk graphic universe, but in a contemporary way and plenty of irony. With this proposal the consumer wants to produce a smile, taking the marked Spanish character to new ways of expressing it.
Boholo le Phuthelo: 195mm x 320mm
Lithegi: Packaging, design, folk, snacks, crisp, set, photography, humor
Theknoloji ya Tlhahiso: Still life photography in set for composition of the images. Flexographic printing.
Phephetso ya Moralo: Composing each element with pieces and natural elements to achieve the desired effect has been the most complicated part of the job.
Dipatlisiso: The use of classical and folk motifs is common in souvenirs and other products. The most important thing in this project was to find a renewed way of exposing it, as well as giving humor to the packaging without turning it into a comedian.
Kgothaletso: The graphic elements are collected from the souvenir objects present in any tourist city in Spain, to build with them their own language for the brand. The result has a personality of its own that the public can identify.
Nako ya Projeke: Murcia, Spain, May 2019 to February 2020
Tsamaiso ya Mosebetsi: These flow pack represent an story each one that talks about folk souvenirs with humor, looking for the user smile.
Diphatente: Plaza del Sol
Litho tsa Sehlopha: Strategy: Beatriz Suarez
Art Direction. Miguel Angel del Baño
Design: Jose Lorente
Photographer: La Industrial
Litlotla tsa Setshwantsho: Estudio Maba