Tucher AEcht Nuernberger Kellerbier Moralo Oa Liphutheloana Tsa Biri Ea Bavarian ka Bloom GmbH Nuernberg

Moralo oa Tucher AEcht Nuernberger Kellerbier Moralo Oa Liphutheloana Tsa Biri Ea Bavarian ka Bloom GmbH Nuernberg ke mohlodi oa khau e hlomphehang haholo ya 2020 Moputso oa Khauta oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

KhautaPhuthelo· 2020

Tucher AEcht Nuernberger Kellerbier Moralo Oa Liphutheloana Tsa Biri Ea Bavarian

ka Bloom GmbH Nuernberg

Moreki: Bloom GmbH Nürnberg

Mohlodi oa Moputso oa Khauta oa A' Design Award Mokhahleong oa Phuthelo

59,329

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #102378

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Tucher AEcht Nuernberger Kellerbier Moralo Oa Liphutheloana Tsa Biri Ea Bavarian

Mehleng ea boholo-holo, libaka tsa joala tsa lehae li tlohella lilemo tsa bona tsa biri lilemong tse fetang 600 tsa matlo a katiloeng ka majoe ka tlasa qhobosheane ea Nuremberg. Ho hlompha nalane ena, ho paka "AEcht Nuernberger Kellerbier" ho shebahala hantle ka nako. Leibole ea biri e bonts'a setšoantšo sa letsoho sa qhobosheane se lutseng majoeng le moqomo oa lepolanka ka phapusing e kahare, e entsoeng ka mefuta ea mofuta oa vintage. Letšoao le tiisang letshwao la kgwebo la "St. Mauritius" le moqhaka oa koporo o kopantseng botaki le ts'epo.

Kamohelo

Mabapi le Moputso oa Khauta oa A' Design Award

Tucher AEcht Nuernberger Kellerbier Moralo Oa Liphutheloana Tsa Biri Ea Bavarian ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Tucher AEcht Nuernberger Kellerbier Moralo Oa Liphutheloana Tsa Biri Ea Bavarian e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Tucher AEcht Nuernberger Kellerbier Moralo Oa Liphutheloana Tsa Biri Ea Bavarian e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: In medieval times, local breweries let their beer age in over 600 years old rock cut cellars underneath the Nuremberg castle. Honoring this history, the packaging of the "AEcht Nuernberger Kellerbier" takes an authentic look back in time. The beer label shows a hand drawing of the castle sitting on rocks and a wooden barrel in the cellar, framed by vintage style typefonts.
The seal label with the company's "St. Mauritius" trademark and the copper colored crown cork convey craftsmanship and trust.
Boholo le Phuthelo: 500 ml standard returnable bottle - a popular beer packaging/ beer container in Germany.

Outside body diameter: 65 mm
Height: 260 mm
Lithegi: packaging design, Tucher, Nuremberg, beer, Bavaria, vintage, hand-drawn, beer label, beverages
Phephetso ya Moralo: Apart from POS displays and cardboards, the AEcht Nuernberger Kellerbier brand is not supported by any classic or digital advertising. This way, the beer label alone is responsible to convince the target group and activate them to buy.
Kgothaletso: The Tucher Brewery is located in Nuremberg, a city whose history is intertwined with beer throughout the ages.
After the city council passed a purity law in 1302, the first "quality beer" was brewed here. On their mission to preserve the traditional brewing art, Tucher brews the unfiltered and naturally clouded AEcht Nuernberger Kellerbier ("Original Nuremberg cellar beer") in a traditional way. Of course, we wanted the packaging design to reflect the brewing heritage of Nuremberg and Bavaria.
Diphatente: Tucher Bräu GmbH und Co. KG
Litho tsa Sehlopha: Client Tucher Brewery
Marketing Director: Kai Eschenbacher
Marketing Manager: Andreas Gebauer
Marketing Manager: Nikolas Zitzelsberger

Agency Bloom Nürnberg
Designer: Markus Walter
Illustrator: Ursula Zlamal
Text: Dieter Scheuerer
Artwork: Sven Pirner
Creative Director: Stefan Maier-Wimmer
Project Manager: Ulrike Landauer
Litlotla tsa Setshwantsho: Bloom GmbH Nürnberg