The Wild Boitseko Ba Khampani ka Chao Xu

Moralo oa The Wild Boitseko Ba Khampani ka Chao Xu ke mohlodi oa khau e hlomphehang haholo ya 2020 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

TšepeKerafikhe· 2020

The Wild Boitseko Ba Khampani

ka Chao Xu

Moreki: AhnLuh Luxury Resorts and Residences

Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Kerafikhe

9,441

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #100724

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le The Wild Boitseko Ba Khampani

Ona ke moralo oa mofuta oa setša se secha sa mabothobotho, se hahiloeng holim'a thaba ea Huangbai Profinseng ea Hunan. Morero oa morero ona ke ho kopanya botle ba setso ba Machaena le bonolo ba Bophirimela ho moralo oa letšoao. Sehlopha sa meralo se ile sa qolla litšobotsi tse ruileng tsa liphoofolo le limela sebakeng sa Huangbai thabeng 'me sa etsa moralo oa sebopeho sa' moba se sebelisa mokhoa oa setso oa ho taka oa China, masiba a marang-rang a ne a kentsoe sebopeho sa moralo. Mokhoa ona oa mantlha o ka etsa mefuta eohle ea liphoofolo le limela （tse teng thabeng), mme oa etsa hore likarolo tsohle tsa sebopeho li shebahale li lumellana.

Kamohelo

Mabapi le Moputso oa Tšepe oa A' Design Award

The Wild Boitseko Ba Khampani ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. The Wild Boitseko Ba Khampani e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, The Wild Boitseko Ba Khampani e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: This is a brand design for a new luxury resort, which is built on top of Huangbai mountain. We extracted the rich characteristics of animals and plants in that forest and used the feathers of cranes as a pattern. This basic pattern can form all kinds of animals and plants（which exist in the mountain), by applying same pattern through the entire design making this visual identity unified and harmonious.
Boholo le Phuthelo: Business card: 90mm x 50mm
Letterhead: 297mm x 210mm
Greeting card: 148mm x 100mm
Lithegi: branding design, logo, Chinese style, hotel branding, simple
Theknoloji ya Tlhahiso: Using traditional Chinese painting:ink painting to create logo, which is a simple but artistic crane. the final products, e.g. business card, greeting card applied gold stamping on special paper, showing a tastefully low key luxury design.
Phephetso ya Moralo: As the resort building was designed by architects from western country, whereas the site is in china, we need to combine traditional Chinese aesthetic with Western simplicity into branding design.
Dipatlisiso: Team members visited the site Huangbai mountain for three times, during the site visit, took large amount of site photos including unique plants and animals there. those elements finally be used in later stage design. Meanwhile, we did lots of background research on it culture and history aspects, in order to make the design more meaningful and powerful.
Kgothaletso: Design team applied traditional Chinese aesthetic feeling meanwhile kept its simplicity to the design. The reason to use the crane as a logo, is associated with the dream life that lots of people who choose to live in mountains desired: living idle lives like the cloud and wild crane, there is also a meaning of artistic conception. Designers got inspired by the rich characteristics of wild animals and plants in Huangbai mountain, therefore came up with different icons to represent wild animal and plants by using the same pattern element.
Nako ya Projeke: The project started in Jan 2019 in Hangzhou and finished in April 2019 in Hangzhou.
Litho tsa Sehlopha: Creative director:Chao Xu
Graphic design:Chao Xu