Happiness Sephutheloana Sa Monokotsoai ka Chao Xu

Moralo oa Happiness Sephutheloana Sa Monokotsoai ka Chao Xu ke mohlodi oa khau e hlomphehang haholo ya 2020 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

BoronsePhuthelo· 2020

Happiness Sephutheloana Sa Monokotsoai

ka Chao Xu

Moreki: La Maison Bakery

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Phuthelo

13,771

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #100696

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Happiness Sephutheloana Sa Monokotsoai

Sephutheloana sa thabo ea khoeli le khoeli ke sephutheloana sa limpho, se nang le mabokose a mahlano a nang le sebopeho se fapaneng le lits'oants'o. Sehlopha sa meralo sa Inbetween Creative se bonts'itse setšoantšo sa batho ba lehae ba keteka mokete oa hoetla oa Mid, ka ho sebelisa papiso ea setaele sa China. Papiso e bonts'a meaho ea lehae le mesebetsi ea Mid-autumn, joalo ka sekepe sa "Drak Driking", se otlang meropa. Moralo ona oa limpho tsa limpho ha o sebetse feela joalo ka sejana sa lijo empa hape e le sehopotso sa ho khothaletsa setso sa motse oa Shien.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Happiness Sephutheloana Sa Monokotsoai ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Happiness Sephutheloana Sa Monokotsoai e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Happiness Sephutheloana Sa Monokotsoai e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: This is a set of mooncake package design for La Maison Bakery, which consist 5 slightly different box shapes. La Maison Bakery is a famous local bakery in Hubei province, they want to launch a new mooncake gift set which can reflect local characteristics of Hubei, including architecture, culture and mid-autumn festival activities.
Boholo le Phuthelo: lid and base box: 360mm x 360mm x 55mm
drawer box: 385mm x 250mm x 190mm
double sides open box: 270mm x 380mm x 160mm
Lithegi: package design, logo, handrawing, typography
Theknoloji ya Tlhahiso: Those five package series need to have different structures which means they need to be opened in various ways. Designers need to take all the aspects into consideration in advance. For example, the most expensive one is the orange box, which will open like a book from middle.
Phephetso ya Moralo: The final products consist 5 different packages, with 5 different structure and size, meanwhile should look like a complete set of package series and in a narrative manner.
Dipatlisiso: The design team went to Enshi city which is the most significant scenic area in Hubei province, not only the local building but also its rich tourism activities make the place attractive. The illustration somehow demonstrate the feature of Enshi city meanwhile mixed some mid-autumn festival activities into the drawing, such as dragon boat racing, lighten the sky lanterns etc.
Kgothaletso: During Mid-autumn festival, Shien city will turn into a lively place, where people will eat mooncake, beat drums and race dragon boats to celebrate the festival. Designers wanted to depict this flourishing scene on the package. Designer team painted a magnificent picture of mid autumn festival by hand drawing illustration, then been cut into 5 parts for each package. the mooncake package serve as a tool to promote the culture of Shien city by applying Chinese style illustration.
Nako ya Projeke: This project started in August 2019 in Hangzhou and finished in September 2019 in Hangzhou. Printed all the boxes in Hubei.
Tsamaiso ya Mosebetsi: After several rounds of discussions with our clients, the designers need to understand how consumers prefer while purchasing mooncake gift pack, if the box is too small, people will consider it not worthwhile as a gift, however if the size is too big, it will not be convenient for them to carry around. It is important to take all the facts into consideration while designing. The design team eventually came up five different packages to fit different need and budgets.
Diphatente: Trademark(2019) La Maison Bakery
Litho tsa Sehlopha: Creative Director: Chao Xu
Illustration: Danlin Zhang
Litlotla tsa Setshwantsho: Collaterals and graphic design items: Chao Xu
Photography: Inlight