Moralo oa Lord Qu Boitsebiso ba Pono ka Siyu Xu ke mohlodi oa khau e hlomphehang haholo ya 2020 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

BoronseKerafikhe· 2020

Lord Qu Boitsebiso ba Pono

ka Siyu Xu

Moreki: MET Creative Brand

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Kerafikhe

9,501

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #100477

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Lord Qu Boitsebiso ba Pono

Lord Qu ke boitsebiso ba pono bo entsoeng bakeng sa lebitso la lijo tse nyenyane Quzhou, Chaena. Boitsebiso bona bo hlahisa moetlo oa lijo tsa Setso sa Machaena ka tsela ea sejoale-joale bakeng sa bareki ba banyenyane. Sebopeho se thehiloeng ho Confucius se etsa letšoao le ka hare, 'me ho lohiloe hloohong ea sebopeho hana se bopiloe joalo ka bohobe bo fuhelitsoeng. Litšoantšo tse lithata tsa cartoon li hokahanya sebopeho le maswaneng a nalane joalo ka drakone e fofang, Tempele ea Confucius le maru a lehlohonolo. Letšoao la nko ea kolobe le sebelisoa ho li-steamer, lijo-jana, mabone le mekokotlo ea litulo ka hare ho sebaka sa lebenkele la lijo.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Lord Qu Boitsebiso ba Pono ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Lord Qu Boitsebiso ba Pono e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Lord Qu Boitsebiso ba Pono e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Lord Qu is a special snack brand in Quzhou. The original intention of this brand design is to inherit the traditional Chinese food culture. According to the trend of younger mainstream consumers, the designers redefine the traditional snack bar with modern design language, so that more young people understand and fall in love with Quzhou snacks in. Through the comprehensive application of vision and space system, this restaurant is endowed with a new and modern feeling.
Boholo le Phuthelo: In the application of props, the designers make full use of the pig nose visual hammer, develop the steamer of Lord Qu exclusive pig nose on the tableware, the pig nose lamp and backrest seat in the space, make a deep strong link between the product and the brand, and carry out the exclusive brand design.
Lithegi: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Quzhou, Bun, Confucius Temple
Theknoloji ya Tlhahiso: The designers combine the IP image of Lord Qu with the classic historical symbols such as flying dragon, Confucius Temple, Xiangyun and allusions with the linear cartoon as the carrier to build the dialogue scene of Lord Qu and the food IP, which not only convey the product and brand value, but also carry the profound connotation of Chinese food culture.
Phephetso ya Moralo: How to quickly occupy the consumers' cognition for a new brand is also a problem that needs to consider carefully in this case. Therefore, in the development of symbols and props, the designers use the pig nose extracted from two black pigs as brand visual hammer symbols.
Dipatlisiso: As the representative of breakfast category, the steamed stuffed bun is faced with the awkward situation of having category and no brand. In the market, there are more cheap and no quality products. However, the emergence of Lord Qu has filled in such a masrket gap.
Kgothaletso: Based on the original intention of the design, the designers decide to build Lord Qu into a snack expert image with personality and story, and establish the exclusive IP of the brand. The whole case takes Confucius as the cultural prototype. The chignon is designed into the shape of a bun. At the same time, the designers borrow the cognition of Kame Sennin in the hearts of young consumers to create the IP image.
Nako ya Projeke: The project started in January 2018 in Hangzhou and finished in September 2018 in Hangzhou.
Tsamaiso ya Mosebetsi: The designers create a story for IP, personify the ingredients in the main products.
Diphatente: Copyrights belong to Siyu Xu, 2018.
Litho tsa Sehlopha: Siyu Xu
Youjia Gu
Gaoyang Duan
Miao Pan
Yuting Wang
Xin Wang
Litlotla tsa Setshwantsho: Image #1: Photographer MET Creative Brand, Lord Qu, 2018.
Image #2: Photographer MET Creative Brand, Lord Qu, 2018.
Image #3: Photographer MET Creative Brand, Lord Qu, 2018.
Image #4: Photographer MET Creative Brand, Lord Qu, 2018.
Image #5: Photographer MET Creative Brand, Lord Qu, 2018.