Serious Little Squid Boitsebiso ba Pono ka Youjia Gu

Moralo oa Serious Little Squid Boitsebiso ba Pono ka Youjia Gu ke mohlodi oa khau e hlomphehang haholo ya 2020 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

BoronseKerafikhe· 2020

Serious Little Squid Boitsebiso ba Pono

ka Youjia Gu

Moreki: MET Creative Brand

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Kerafikhe

9,446

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #100470

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Serious Little Squid Boitsebiso ba Pono

Serious Little Squid ke boitsebiso ba pono bo entsoeng bakeng sa lebitso la lehae la lijo. Boitsebiso bona bo hahiloe ho pota A Zheng, sebapali sa squid se emelang basebetsi ba ofising motseng-moholo. Lintlha tse kang thae ea molaleng le sekhafo sa hlooho li etsa hore sebapali sena se lemohehe habonolo. Mokhoa oa litšoantšo o latela lifilimi tsa khale tse ntšo le tse tšoeu tse sa buoeng, o sebelisa metlae e batang le liketsahalo tse bonolo tsa ka'metlae. Letoto la litšoantšo le bitsoang "inner theater" le hlahisa bophelo ba letsatsi le letsatsi toropong e kholo. Morero ke ho haha maikutlo a matle a lebitso le khokahano e haufi le bareki ba bacha.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Serious Little Squid Boitsebiso ba Pono ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Serious Little Squid Boitsebiso ba Pono e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Serious Little Squid Boitsebiso ba Pono e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: In this case, the designers create a strong sense of image, pretending to be serious but lively IP image to make consumers have intuitive association, and build a brand tone of "sunshine, positive energy, cheer themselves up". They grasp the popular "mourning" but full of positive energy of the target group in the current society, and try to enlarge the positive and optimistic feeling.
Boholo le Phuthelo: The most representative of black-and-white silent film is Chaplin's series of works, which is funny and ironic. In the design of this case, an inverted expression is extracted, that is, cold humor and hypocrisy. This seemingly silent and less positive state actually expresses some very sunny attitudes.
Lithegi: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Small Squid, Sunshine, Positive Energy
Theknoloji ya Tlhahiso: Designers take spokesman of urban workers as the prototype, and personify the brand to create "A Zheng", a vivid and lovely squid image. In order to highlight the image of "urban life workers", they added details such as neckties and headscarves to make them look in line with the positioning, and at the same time, they are very personalized, vivid and popular.
Phephetso ya Moralo: Through simple and interesting comics and copywriting, and in the name of "inner theater", the life scenes and lifestyle of this generation of struggling young people in big cities are presented in the form of theater, one scene at a time, so as to arouse their resonance and awaken the love to life and ideal pursuit of life hidden in their heart.
Dipatlisiso: Party A hopes to become the most popular leading brand of small squid category that really understands what young people know and think. The IP background is set as the spokesman of urban workers, so as to become the communication carrier of the brand's original intention and shorten the distance with consumers.
Kgothaletso: With the rapid development of society, there are countless young people who choose to work in the first tier cities. They desire to have their own time and pursue freedom. Therefore, designers focus on urban office workers who pursue their dreams in big cities, hoping to cheer them up and create a harbor for their hearts through the healing and strong resonance characteristics conveyed by restaurants. So the serious little squid came into being.
Nako ya Projeke: The project started in February 2019 in Xiamen and finished in September 2019 in Xiamen.
Tsamaiso ya Mosebetsi: In terms of design techniques, the designers chose the form of black and white silent film as the carrier.
Diphatente: Copyrights belong to Youjia Gu, 2019.
Litho tsa Sehlopha: Youjia Gu
Yun Liu
Yuchen Wang
Siyu Xu
Yuting Wang
Xin Wei
Litlotla tsa Setshwantsho: Image #1: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #2: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #3: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #4: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #5: Photographer MET Creative Brand, Serious Little Squid, 2019.