Connect To Turkiye Aegean Part Kulturni događaj — аутор Turkish Airlines

Дизајн Connect To Turkiye Aegean Part Kulturni događaj аутора Turkish Airlines је високо цењени добитник веома престижне награде 2026 Гвоздена награда A' Design Award у категорији такмичења Дизајн догађаја и дешавања.

ГвозденаДогађај· 2026

Connect To Turkiye Aegean Part Kulturni događaj

аутор: Turkish Airlines

Клијент: Turkish Airlines

Добитник награде Гвоздена награда A' Design Award у категорији Догађај

8,099

Верификовани добитник награде

Верификујте статус награде за #175016

Погледајте на A' Design Award Саопштење за медије Значка награде

Боје

Дизајн

О дизајну Connect To Turkiye Aegean Part Kulturni događaj

Connect To Turkiye Aegean Part je kulturni događaj koji se odvija u više gradova, osmišljen kao pokretna naracija, a ne kao statičan događaj na jednom mestu. Gosti se vode kroz nekoliko gradova, a svaki grad nudi sopstvenu temu i čulno iskustvo. Interakcija se odvija kroz prostor, priču i ambijent umesto putem ekrana. Na arheološkom nalazištu Efes, sve instalacije su izgrađene na uzdignutim modularnim platformama, tako da nikakvi lepkovi, ankeri niti teška oprema nisu dodirnuli drevno tlo. Očuvanje nasleđa i lokalna autentičnost stavljeni su ispred spektakla i razmera.

Признање

О награди Гвоздена награда A' Design Award

Connect To Turkiye Aegean Part Kulturni događaj је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Connect To Turkiye Aegean Part Kulturni događaj буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Connect To Turkiye Aegean Part Kulturni događaj заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.

Иза дизајна

Комплет за медије

Заслуге, чланови тима и технички детаљи које је обезбедио дизајнер.

Јединствене карактеристике: This project is a multi-city cultural experience designed as a moving narrative rather than a fixed event. What makes it unique is its seamless integration into historical landscapes, use of non-invasive design, and guest flow tailored for emotional impact. It prioritizes heritage preservation, local authenticity, and meaningful interaction over spectacle or scale.
Ознаке: Turkish Airlines, Cultural event, destination, marketing, experiential design, sustainability, heritage, UNESCO sites, Ephesus, Gala
Технологија производње: To ensure the protection of the archaeological heritage of Ephesus, the entire event infrastructure was designed with non-invasive methodologies. All installations—including the stage, exhibition units, and audience areas—were constructed on elevated modular platforms, preventing any direct contact with the ancient ground. The stage design was intentionally compact, respecting the spatial proportions and sightlines of the Agora.

Power distribution was planned with minimal intervention; temporary cabling systems and lightweight, low-impact lighting were used. Materials were selected for their reversibility and minimal environmental footprint—no adhesives, anchors, or heavy equipment touched the original structure.

Logistics, including transportation and setup, followed strict preservation protocols. Each element of the build was prefabricated and assembled onsite with manual labor, avoiding machinery that could compromise the site. The design approach prioritized cultural sensitivity, heritage compliance, and operational safety at every stage.
Дизајнерски изазов: The main challenge was designing a large-scale event within protected heritage sites without altering or damaging any historical elements. Navigating local regulations, gaining permits, and aligning with archaeological preservation laws required intense coordination. Balancing cultural authenticity, guest comfort, and logistical feasibility—across five cities—demanded precision, sensitivity, and adaptive creative planning.
Истраживање: Qualitative design research was conducted to explore how experiential travel shapes perception of place and brand. Objectives included measuring emotional engagement in heritage environments. Methods included cultural analysis, field visits, and interviews. Participants were 200+ international guests. Results showed higher recall and emotional affinity. Insights informed the user-centric, mobile event structure, influencing brand perception and sustainable tourism models.
Инспирација: This project was inspired by a desire to showcase Türkiye not through spectacle, but through substance—its landscapes, heritage, and human warmth. Instead of relying on a single venue, we envisioned a multi-location narrative, rooted in authenticity and respect. The concept was informed by cultural research, sustainable practices, and a belief that experiential design can connect people more meaningfully than traditional formats.
Трајање пројекта: The project started in January 2025 with concept development and planning in Istanbul. On-site preparations began in April 2025 across the selected cities. The event was held from May 26 to May 30, 2025, covering Istanbul, Afyonkarahisar, Denizli, İzmir, and Ephesus. It concluded with a gala evening at the Agora of Ephesus on May 29, 2025.
Ток рада: The project unfolds as a guided cultural journey across multiple cities. Guests move through carefully planned stages—each city offering a unique theme and sensory experience. Interaction happens through space, story, and setting rather than screens. Seamless logistics, local immersion, and meaningful pacing ensure comfort and emotional connection, resulting in stronger memory retention and deeper brand engagement.
Заслуге за фотографије: All visual and media credits: Turkish Airlines