The Netherlands Pavilion Izložbeni paviljon — аутор Tellart and RAU Architects

Дизајн The Netherlands Pavilion Izložbeni paviljon аутора Tellart and RAU Architects је високо цењени добитник веома престижне награде 2026 Платинаста награда A' Design Award у категорији такмичења Дизајн догађаја и дешавања.

ПлатинастаДогађај· 2026

The Netherlands Pavilion Izložbeni paviljon

аутор: Tellart and RAU Architects

Клијент: Netherlands Enterprise Agency and AND B.V.

Добитник награде Платинаста награда A' Design Award у категорији Догађај

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Боје

Дизајн

О дизајну The Netherlands Pavilion Izložbeni paviljon

Holandski paviljon je izložbeni paviljon izgrađen za Svetsku izložbu Expo 2025 u Osaki. Paviljon predstavlja istorijski zaokret Holandije od odupiranja vodi ka korišćenju vode kao saveznika u čistoj energiji, prilagođavanju klimatskim promenama i održivom življenju. Svaki posetilac dobija Orb, sferu koja se drži u ruci, koja vodi kroz maršrutu i aktivira interaktivne instalacije, uključujući film u kupoli od 360 stepeni kreiran pomoću generativne veštačke inteligencije. Konstrukcija je projektovana za rasklapanje, tako da se sve komponente mogu ponovo upotrebiti nakon izložbe.

Признање

О награди Платинаста награда A' Design Award

The Netherlands Pavilion Izložbeni paviljon је добитник Платинасте награде A' Design Award, изузетно престижног признања које се додељује заиста изузетним, елегантним и величанственим дизајнима. Добитници Платинасте награде чуда су стварања, сведоци граница интелектуалне креативности, и показују ненадмашан професионализам и геније својих дизајнера. Очекује се да ови дизајни буду најпознатији радови који дефинишу естетику једне епохе, доприносе добробити друштва и померају границе уметности, науке, дизајна и технологије. The Netherlands Pavilion Izložbeni paviljon показује трансцендентан ниво изврсности и без сумње чини свет бољим местом својим корисним и вредним особинама. The Netherlands Pavilion Izložbeni paviljon је рад награђен Платинастом наградом A' Design Award који буди жеље, инспирише, узбуђује, одушевљава и изазива велику радост.

Иза дизајна

Комплет за медије

Заслуге, чланови тима и технички детаљи које је обезбедио дизајнер.

Јединствене карактеристике: The pavilion's uniqueness lies in its story-driven design. Every element from spatial layout to visitor interaction is crafted to immerse guests in a coherent narrative. Each visitor receives an Orb, a unique storytelling device that powers a range of interactive installations throughout the pavilion including The Main Show, the world’s first AI-generated 360° dome film. The architecture itself is also a part of the narrative and designed for disassembly, allowing all components to be reused after the exposition.
Димензије и паковање: Length 40m x Width 15.5m x Height 9.3 m (together with sphere 13.8m). Area:1.157m2.
Ознаке: Immersive Experience, Interactive Installations, Common Ground, Netherlands Pavilion, Circular Building, Multisensory Storytelling, Experience Design, World Expo 2025
Технологија производње: Notable installations showcasing cutting-edge technology include the 360° dome film created entirely with generative AI. It explores the Netherlands’ deep connection to water, through conceptual visuals that would traditionally rely on CGI and VFX-intensive post-production. Designed with specific focal points to minimise motion sickness, the experience is enhanced by the Orbs, which synchronises via infrared to flash coordinated colours and patterns, adding a tactile layer to the immersion.
Дизајнерски изазов: The biggest challenge was translating complex technical innovations into clear, engaging narratives for a broad audience. Balancing accuracy with accessibility required careful consideration. Internally, selecting cases that aligned with the Pavilion’s narrative and supported Netherlands-Japan political and economic relations was demanding. Externally, legal constraints, production feasibility, and limited public awareness of emerging technologies posed significant obstacles.
Истраживање: A core focus of the design research for the Netherlands Pavilion was to explore Dutch water-related innovations. The goal was to identify cutting-edge technologies with global significance particularly for Japan. Through extensive research and expert collaboration, data was collected via meetings, workshops and reviews. Using interviews, documentation, and prototyping, the research revealed top innovators and shaped ways to clearly communicate complex technology to a broad audience at Expo 2025.
Инспирација: The Netherlands Pavilion is inspired by the nation’s historic shift from resisting water to embracing it as an ally in clean energy, climate adaptation, and sustainable living. This transformation forms the basis of a narrative that shows how innovation and collective action can shape a better future. At its heart is the concept of Common Ground, a mindset forged through centuries of Dutch water management. This spirit drives the design, seamlessly uniting both interior and exterior.
Трајање пројекта: The project started in May 2023 in the Netherlands and completed in April 2025 in Osaka, and has been exhibited at the World Expo 2025 in Osaka from April 13th to October 13th.
Ток рада: The Netherlands Pavilion offers an immersive journey powered by storytelling using interactive technology. Each visitor begins experience by activating the Orb at the Check-In Mirror. As they move through space, the Orb guides and responds to their presence. At the Pledge Station, visitors step into a circle to co-create a generative artwork of synchronised light and sound. This collective moment transforms the pavilion’s message into a shared, memorable call to action.
Патенти: Copyrights and IP of the Building belong to RAU Architects (2025).
Чланови тима: The Ministry of Foreign Affairs of the Netherlands and the Netherlands Enterprise Agency (RVO)
Заслуге за фотографије: Copyrights and IP of the Guest Experience and Media belong to Tellart. Main Image #1: Photographer Zhu Yumeng, Optional Image #1: Photographer Tellart, Optional Image #2: Photographer Zhu Yumeng, Optional Image #3: Photographer Tellart, Optional Image #4: Photographer Tellart.

Video Credits: Tellart