Дизајн 134340 Fan Made Music Video Muzički spot аутора Zi Quan Lim је високо цењени добитник веома престижне награде 2021 Сребрна награда A' Design Award у категорији такмичења Дизајн филма, видеа и анимације.
СребрнаФилм· 2021
134340 Fan Made Music Video Muzički spot
аутор: Zi Quan Lim
Клијент: The One Academy
Добитник награде Сребрна награда A' Design Award у категорији Филм
Верификовани добитник награде
Верификујте статус награде за #119694Дизајн
О дизајну 134340 Fan Made Music Video Muzički spot
134340 je animirani muzički spot napravljen kao fanovski projekat za istoimenu korejsku pop pesmu. Naziv pesme se odnosi na broj asteroida patuljaste planete Pluton. Kao odgovor na tekst pesme, spot prikazuje Pluton kao belu loptu koja se kreće kroz višestruke dimenzije u svemiru, okružen šarenim trodimenzionalnim oblicima koji prate ritam muzike. Korišćeni su jednostavni geometrijski oblici i keyframe animacija pri 30 sličica u sekundi. Ravni cel shading likovni stil je u potpunosti izrađen u softveru Cinema 4D.
Признање
О награди Сребрна награда A' Design Award
134340 Fan Made Music Video Muzički spot је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да 134340 Fan Made Music Video Muzički spot буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. 134340 Fan Made Music Video Muzički spot је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Иза дизајна
Комплет за медије
Заслуге, чланови тима и технички детаљи које је обезбедио дизајнер.
- Јединствене карактеристике
- An ambitious fan made project, 134340 is a motion graphic based music video showcasing the song 134340 by international Korean pop idol group BTS from their third Korean studio album Love Yourself: Tear in 2018. The song title is the asteroid number of dwarf planet Pluto which used to be the ninth planet in our Solar System. The project reimagines Pluto as a white ball wandering through multiple dimensions in space that surrounded by colorful 3D shapes to correspond with the track musical rhythm.
- Димензије и паковање
- 134340 is an animated music video that comes with 1 minute and 15 seconds runtime in mp4 format and 1920 x 1080 screen resolution. The project was published for my college student exhibition as my final college project, showcasing the final video, an A3 (297 x 420 mm) concept board poster and a 2A0 (1189 x 1682 mm) visual poster. To further promote 134340, several design elements from the music video were selected as individual arts and printed out as Kiss Cut stickers to the public for free.
- Ознаке
- Motion Graphics, Music Video, Fan Made, Cel Shading, Cinema4D, K-pop, 3D Animation, Space
- Технологија производње
- Designed entirely in Cinema 4D, 134340 fuses 3D polygons and with flat colors to bring out the simplicity of the design. The cameras and animation were done simply in 30fps without any plugins. The visual focuses on each shape's speeds and movements which were purposely designed for rhythmic fitting with the music. All object materials were produced in 2D cel shading, a cartoonish flat shading art style that can be achieved with Sketch and Toon Cel Shaders within Cinema 4D.
- Дизајнерски изазов
- There are limitations to what resources to experiment and compact with within the short period of time to complete a massive project. Also, not every art style compliments music the way it was intended to be in the first place and it is better to base on the audience perception instead of personal ones.
- Истраживање
- Prototype and pitching are my main research method for this project. I have experimented with animation in different software, then presented the demos with a series of questionnaires to the public via Google Forms and papers. Following the responses, I narrowed my focus into 2D Cel Shading in Cinema 4D to explore the art style which benefitted my work pace. In summary, technical skills shift quickly from time to time and there are no shortcuts to adapt one software easily at a time.
- Инспирација
- The song 134340 lyrics are mostly about loneliness and negativities after a broken relationship. The video captures the lyrical content of the song and visualizes dwarf planet Pluto and the Solar System in outer spaces. In connection with the meaning behind the song, Pluto had also downgraded its status as a dwarf planet by the International Astronomical Union in 2006, therefore it was abandoned by our own Solar System.
- Трајање пројекта
- The project started in June 2019 in Kuala Lumpur and finished in mid-August 2019 in Selangor, and was exhibited in The One Gallery of The One Academy in late August until early September 2019.
- Ток рада
- 134340 music video was made primarily for the BTS fans known as ARMYs. Viewers are able to watch the white ball moving freely in spaces and dimensions while listening to the music in the video. Both Korean and English lyrics were put for viewers to understand the meaning of the song. Another operation is to strategize 134340 by submitting the video to the idol agency company, BigHit Entertainment YouTube channel as an act of mock partnership or potential creative collaboration in business.
- Патенти
- 134340 project was done by Lim Zi Quan in August, 2019.
Copyrights belong to Zi Quan Lim, 2019. - Заслуге за фотографије
- Image #1: Student Lim Zi Quan (Digital Media Designer, 2019)
Image #2: Student Lim Zi Quan (Digital Media Designer, 2019)
Image #3: Student Lim Zi Quan (Digital Media Designer, 2019)
Image #4: Student Lim Zi Quan (Digital Media Designer, 2019)
Image #5: Student Lim Zi Quan (Digital Media Designer, 2019)
Video Credits:
Directed by: Lim Zi Quan
Original Music & Sound Design: BTS
Lyrics by: Pdogg, ADORA, Bobby Chung, RM, Martin Luke Brown, Orla Gartland, Suga, J-Hope
Design: Lim Zi Quan
Main Title Design: Lim Zi Quan
Technical Director: Lim Zi Quan
Animation: Lim Zi Quan
Sound Design: Pdogg
Composers: Pdogg
Спонзорисано
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