Grundig Heinzelmann Limited Edition Promotivni animirani film — аутор Digital Panorama

Дизајн Grundig Heinzelmann Limited Edition Promotivni animirani film аутора Digital Panorama је високо цењени добитник веома престижне награде 2021 Платинаста награда A' Design Award у категорији такмичења Дизајн филма, видеа и анимације.

ПлатинастаФилм· 2021

Grundig Heinzelmann Limited Edition Promotivni animirani film

аутор: Digital Panorama

Клијент: Digital Panorama

Добитник награде Платинаста награда A' Design Award у категорији Филм

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Боје

Дизајн

О дизајну Grundig Heinzelmann Limited Edition Promotivni animirani film

Grundig Heinzelmann Limited Edition je promotivni animirani film kreiran za radio inspirisan istorijskim dizajnom. Radio Heinzelmann predstavljen je 1946. godine kao radio u drvenoj kutiji izrađen bez elektronskih cevi. Film reinterpretira ovo nasleđe kroz svet drveta i brušenog metala u harmoniji. Svi elementi su modelovani i animirani u trodimenzionalnom prostoru pomoću računarske grafike. Film traje šezdeset sekundi u punoj visokoj rezoluciji i završava se u prostoriji sa retro, a ipak modernom atmosferom.

Признање

О награди Платинаста награда A' Design Award

Grundig Heinzelmann Limited Edition Promotivni animirani film је добитник Платинасте награде A' Design Award, изузетно престижног признања које се додељује заиста изузетним, елегантним и величанственим дизајнима. Добитници Платинасте награде чуда су стварања, сведоци граница интелектуалне креативности, и показују ненадмашан професионализам и геније својих дизајнера. Очекује се да ови дизајни буду најпознатији радови који дефинишу естетику једне епохе, доприносе добробити друштва и померају границе уметности, науке, дизајна и технологије. Grundig Heinzelmann Limited Edition Promotivni animirani film показује трансцендентан ниво изврсности и без сумње чини свет бољим местом својим корисним и вредним особинама. Grundig Heinzelmann Limited Edition Promotivni animirani film је рад награђен Платинастом наградом A' Design Award који буди жеље, инспирише, узбуђује, одушевљава и изазива велику радост.

Иза дизајна

Комплет за медије

Заслуге, чланови тима и технички детаљи које је обезбедио дизајнер.

Јединствене карактеристике: Grundig Intermedia roots lie in the traditional German company Grundig, which was founded in 1945 and achieved world fame with its radios and televisions. After the Second World War Germany was in ruins and so were most radios but new production was tightly controlled by the allies. Radio dealer Max Grundig saw an opportunity and built Heinzelmann, a Grundig radio without tubes that was not officially a radio. And this was the same legendary design that was brought to life today.
Димензије и паковање: 1920 1080 Full HD Duration 60 seconds Frame Rate 25Fps
Ознаке: Grundig, Heinzelmann, Radio, Animation, Digital Panorama
Технологија производње: %100 CGI animation. All elements were modelled in 3d space and animated in Maxon’s Cinema 4D software. Compositing was made in Adobe After Effects.
Дизајнерски изазов: The main objective was to support Grundig’s motto, Embracing change is good if you remain true to yourself in a convincing plus entertaining way. The world of this product had to be mysterious and simple. The main elements of the animation were the wooden and brushed metallic materials that was used to build the classic design. They had to look real to convince the audience. Combining all these with a dramatic music in harmony, was the main challenge. The room we saw at the ending, had to reflect a feeling for a timeless, retro looking but modern life ambiance. We believe that we could achieve this.
Истраживање: Sales reports and benchmarks were examined to filter the most known designs of radios. We came across the fact that Grundig Heinzelmann is very well known product since 1946. Our client briefed us about the history of this product and we leveled this up. The animation was planned to be aired on social media such as Grundig’s Youtube channel and retail stores in all around Europe. The store visitors were subjected to a questionairre to measure the effectiveness of the film.
Инспирација: Grundig introduced its legendary Heinzelmann product in 1946. It was designed as a wooden box tubeless radio. This wooden design inspired us and we built the way over the wood idea. We dreamed a world of wood and metal in harmony without loosing the roots of Grundig brand.
Трајање пројекта: Our first presentation of the idea to the client was in the first week of December 2020. Production started within a week. We finished and delivered the final film at the end of December 2020.
Ток рада: This is a CG Animation video. Planned to be played on social media platforms such as Youtube, Vimeo, Facebook, Instagram and Grundig’s web site.
Патенти: Copyrights belong to Arcelik A.S, 2019
Чланови тима: Client - Arcelik Global Content Studio
Agency - Digital Panorama
Creative – Emre GOREN
3D Supervisor - Emre GOREN
3D Artist - Emre GOREN
3D Modeling - Teberdar GURBEY
3D Modeling - Emre GOREN
Sound Mix – Emre GOREN
Account Manager (Agency) - Pinar DINCER
Account Specialist (Agency) - Gozde MENTESE
Account Director (Agency) - Sevilay KOP
IT (Agency) - Kaan METEER
Executive Producer (Client) - Tayfun UGUZLUOGLU
Executive Producer (Client) - Gorkem GOR
Заслуге за фотографије: Video Credits: Emre GOREN