Tualcom Astaanta Iyo Aqoonsiga Astaanta oo uu sameeyey Kenarkose Creative

Naqshadda Tualcom Astaanta Iyo Aqoonsiga Astaanta oo uu sameeyey Kenarkose Creative waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka ee 2020 Abaalmarinta Naxaasta ah ee A' Design Award.

NaxaasGaraafig· 2020

Tualcom Astaanta Iyo Aqoonsiga Astaanta

Kenarkose Creative uu sameeyay

Macmiilka: Tualcom

Ku Guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award ee Qaybta Garaafig

17,611

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #97583

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Tualcom Astaanta Iyo Aqoonsiga Astaanta

Aaladda loo yaqaan 'logomark of Tualcom' waxaa dhiirrigeliya hirarka radiofrequency, ee la xiriira goobta ay shirkaddu ka shaqeyso, waxayna si fudud isku xireysaa xarfaha Tual. Sidaa darteed, astaanta kaliya maahan waxay xoojineysaa magaca shirkadda laakiin sidoo kale waxay tixraacdaa qaybaha hawlgalka ee iyaga ka mid ah. Calaamadeynta waxaa lagu muujiyaa fikirka xargaha gaduudan ee safka ah oo ay weheliso kuwa buluugga ah ee toosan si loo gaaro dareen leh sii waditaan iyo is-gaarsiin. Luqadda garaafyada ee keentay iyo nidaamka aragtida ayaa isla markaaba la wadaagaya dhagaystayaasha ballaaran si hufan oo hufan.

Aqoonsiga

Wax ku saabsan Abaalmarinta Naxaasta ah ee A' Design Award

Tualcom Astaanta Iyo Aqoonsiga Astaanta waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Tualcom Astaanta Iyo Aqoonsiga Astaanta waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Tualcom Astaanta Iyo Aqoonsiga Astaanta si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: In this project, the main objective was to reflect the company values into a powerful logomark and branding. The logomark is inspired by radiofrequency waves and it simply connects the letters T, U, A, and L. The COM of the TUALCOM comes from the word, communication. In order to answer the request of the client to put an emphasis on the word TUAL, the remaining part of the company name is consciously eliminated from the logomark but implicitly projected through one continuous red band. The branding is shaped around the same idea of horizontal red stripes that are coupled with vertical blue ones.
Cabbirka & Qaabaynta: The logo and the visual system were designed in vectoral format in order to make them adaptable to different sizes for both digital and printed media. A comprehensive brand identity guidelines manual was prepared in order to prevent the misproduction of any item. These guidelines help employees to easily grasp both the visual language and the core company values of Tualcom. Therefore, the resulting visual representation creates coherency with noticeability that allows the audience to easily communicate with the brand.
Summado: Logo, Branding, Packaging, Visual Identity, Graphic Design, Interior Design
Tiknoloojiyada Soo Saarka: To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior office space.
Caqabadda Naqshadda: The client was hesitant to make a radical shift in the logo and the branding due to a concern of not being able to be recognized by their current customers. In order to balance out the powerful change in the logo, the previous color combination was preserved and replaced with a better calibrated version of them. Therefore, the existing visual system of the company was preserved to respect its past. The client was highly satisfied with the results.
Cilmi-baadhis: Starting the project, an extensive research was made on both the existing logo and the visual identity as well as the graphic language of other companies in the field. The outcome of this research revealed that the existing logo was generic, and it was easily being mixed up with other similar logos by the audience. The branding system was also lacking. The field research suggested that the new logo should be welcoming, young and unique, and simple but effective. The visual system was to be built not only for the industry related audience but also for the ones who are unfamiliar to the field.
Dhiirrigelinta: Tualcom operates in the fields of communication and RF Technologies. The main company objective stands out to develop and produce compact, efficient and general purpose or application specific communication and RF systems, subsystems and modules. The main motive was to reflect these core values in the visual identity of the brand. The inspiration for the project comes from the notions of continuity and connectivity which directly refer to the fields of communication and RF Technologies. The resulting graphic language and the visual system instantly communicate with the broad audience in a compact and efficient way.
Muddada Mashruuca: The project started in October 2018 and finished in February 2019 in Ankara.
Socodka Hawlgalka: A brand identity guidelines manual was provided to the client in order to create a consistent visual language across all digital and printed media. The coupling of vertical blue stripes with a horizontal red band sets off a coherent visual link that immediately interacts with the audience and makes them recognize Tualcom without even seeing the logo.
Xubnaha Kooxda: Gizem Akdağ
Merve Okçu
Haktan Aksu
Pelin Bilgin
Amaanta Sawirrada: All visual materials were designed and produced by Kenarköşe Creative.