Pleady Branding Aqoonsiga Sumadda oo uu sameeyey Katsumi Tamura

Naqshadda Pleady Branding Aqoonsiga Sumadda oo uu sameeyey Katsumi Tamura waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka ee 2020 Abaalmarinta Naxaasta ah ee A' Design Award.

NaxaasGaraafig· 2020

Pleady Branding Aqoonsiga Sumadda

Katsumi Tamura uu sameeyay

Macmiilka: Good Morning Inc

Ku Guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award ee Qaybta Garaafig

29,825

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #90561

Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Pleady Branding Aqoonsiga Sumadda

Pleady Branding waa barnaamij aqoonsi sumad oo loo sameeyay warshad takhasus u leh sameynta cajalada (taping). Barnaamijku wuxuu daboolayaa magaca sumadda, summadda (logo-ga), xirmaynta, mareegaha internetka, kataalogyada alaabta, filimada sumadda iyo goobaha bandhigyada ganacsiga. Magacu wuxuu isku daraa ereyada "play" iyo "ready". Isgaarsiintu waxay ku dhisan tahay hal-ku-dhegga "Tape or Lose" iyo sawir muhiim ah oo ka kooban orday dumar ah, oo laga dhiirigaliyay khadka soo maraya summadda. Midabka sumadda oo huruud-cagaaran ah ayaa muujinaya diiradda lagu saarayo ciyaartoyda. Maaraynta midabku waxay dhawrtaa in midabka sumadda uu joogto ahaado marka la eego waraaqda, filimka iyo shaashadaha.

Aqoonsiga

Wax ku saabsan Abaalmarinta Naxaasta ah ee A' Design Award

Pleady Branding Aqoonsiga Sumadda waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Pleady Branding Aqoonsiga Sumadda waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Pleady Branding Aqoonsiga Sumadda si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: We supported the brand launch of the specialized taping manufacturer PLEADY. We developed the elements that form the core of the brand, such as the brand name and brand logo, positioning communications around the tagline Tape or Lose, and the key visual of a female runner. Our goal with the design was to provide a unified worldview and an identical brand experience at all touchpoints.
Cabbirka & Qaabaynta: Naming / Logo / Packaging / Websites / Product catalogs / Brand movies / Trade show booths, etc.
Summado: Taping, Kinesiology Tape, PLEADY, Three S inc., Made in Japan
Tiknoloojiyada Soo Saarka: Brand color control was another challenge. We performed color management to ensure that the brand color would create the same impression whether it was reproduced on paper, film, or a monitor.
Caqabadda Naqshadda: Taping is a mature market, so the challenge was to establish a brand clearly differentiated from the competition despite being a latecomer. We formulated the tagline Tape or Lose and the distinctive yellow-green brand color to underscore the fact that the brand targets athletes. In addition, we created a single visual embodying the brand’s worldview, and utilized it in catalogs, websites, and trade show booths.
Dhiirrigelinta: The brand name is a portmanteau of play and ready. It expresses support for thorough conditioning through the provision of high-quality taping to athletes. The key visual of a female runner draws inspiration from the brand logo, which has a line in the brand color running through it.
Muddada Mashruuca: PLEADY launched in July 2019.
Socodka Hawlgalka: We seamlessly integrated brand development with the development of communication tools. This production framework allowed us to successfully create a unified worldview for all touchpoints, despite a tight production schedule.
Xubnaha Kooxda: Creative Director: Moritaka Yoshida, Toshiyuki Nagamatsu / Art Director: Katsumi Tamura / Designer: Takahiro Sugawara, Hiroyuki Fukazu / Copywriter: Toshiyuki Nagamatsu / Printing Director: Moritaka Yoshida