Lidu Sorghum Baijiu Shaqada Ugu Weyn: Baakidhka Khamriga oo uu sameeyey Wen Liu and Bo Zheng

Naqshadda Lidu Sorghum Baijiu Shaqada Ugu Weyn: Baakidhka Khamriga oo uu sameeyey Wen Liu and Bo Zheng waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xirmooyinka ee 2020 Abaalmarinta Birta ah ee A' Design Award.

BirXirmooyin· 2020

Lidu Sorghum Baijiu Shaqada Ugu Weyn: Baakidhka Khamriga

Wen Liu and Bo Zheng uu sameeyay

Macmiilka: Shenzhen Oracle Creative Design Co., Ltd

Ku Guuleystaha Abaalmarinta Birta ah ee A' Design Award ee Qaybta Xirmooyin

18,031

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #89771

Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Lidu Sorghum Baijiu Shaqada Ugu Weyn: Baakidhka Khamriga

Qoraalka Buugga: Lidu Sorghum Baijiu waa naqshad baakidhaynta khamri Shiinees ah oo laga sameeyay galleyda sorghum-ka. Dhalada waxaa laga sameeyay dhalo crystal ah oo midab cagaaran lagu shubay, halka summadda dhaladda iyo summadda qoorta ay isticmaashaan warqad gaar ah oo gaboobay. Daboolku wuxuu isku daraa bir iyo caag, halka sanduuqa dibedda uu ka sameeysan yahay warqad gaar ah oo madow leh naqshado dahab iyo madow ah. Baakidhka wuxuu leeyahay dhererka 70 mm, ballaca 70 mm, iyo dhererka sare ee 260 mm. Qaabku wuxuu ku salaysan yahay qaabkii asalka ahaa ee dhaladda oo raacaya qaab casri ah oo yaraysan (minimalist). Isticmaalka walxaha la fududeeyay wuxuu yareeyaa qashinka isla markaana ku habboon dhadhanka macaamiisha da'da yaryar.

Aqoonsiga

Wax ku saabsan Abaalmarinta Birta ah ee A' Design Award

Lidu Sorghum Baijiu Shaqada Ugu Weyn: Baakidhka Khamriga waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Lidu Sorghum Baijiu Shaqada Ugu Weyn: Baakidhka Khamriga waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Lidu Sorghum Baijiu Shaqada Ugu Weyn: Baakidhka Khamriga waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: Lidu Sorghum Baijiu's brewing techniques began in the Yuan Dynasty. The technology of Baijiu making has been included in the list of Jiangxi Intangible Cultural Heritage after five generations. The idea of design is based on the basic prototype of Lidu Sorghum Baijiu's bottle. The design of Lidu Sorghum Baijiu conveys a contemporary minimalist fashion visual language. Young Chinese consumers could easily accept this visual result of design.
Cabbirka & Qaabaynta: The packaging size is 70mm in length, 70mm in width and 260mm.
Summado: Baijiu, Baijiu packaging, Chinese, Consumer, Visual Language
Tiknoloojiyada Soo Saarka: The bottle is made of crystal glass and sprayed with green. The bottle label and the neck label are made of old special paper. The pattern text of the bottle is black and gold. The cap is made of metal and plastic. The box is made of black special paper. The text and pattern are gold and black gold.
Caqabadda Naqshadda: It is very difficult to change the cognitive awareness of the product packaging of consumers. The design requires a lot of researching and analyzing the current market for the propose of breakthrough a traditional Chinese liquor packaging design. According to a big data analysis report that consumers are becoming more and more fashionable. A lot of consumers prefer a modern and minimalist design style. The way of consumption is becoming more rational.
Cilmi-baadhis: In the age of high homogeneity of Chinese traditional liquor, the packaging design of Baijiu needs serious thinking on applying the visual language of Baijiu to distinguish similar products. The visual language of design should be accessible for consumers to understand. After analyzing the Baijiu market, it is found that consumers are not very familiar with Baijiu packaging. Thus it is important to apply an easy-to-understand visual language.
Dhiirrigelinta: The design inspiration is from daily life discovery. There are many textures on the surface of the vase that is mainly to enhance the glass quality. Also, many items on the shelves seem to have a similar design style in the supermarket. Many famous brands would like to make a differentiation with minority brands, so they design a display rack for their own product and the result is more vivid and classy. Thus I applied these discovery elements into my design to present an ecologically harmonious image.
Muddada Mashruuca: The project began in October 2018 in Shenzhen, China, and completed in November 2018 in Shenzhen, China.
Socodka Hawlgalka: This work breaks through the packaging form of traditional Chinese liquor. It is very often to see a lot of Baijiu packaging is traditional design style in the Chinese market. Those packaging are not suitable for the aesthetics of young consumers. They are also not beneficial for the trend of recycling environmental protection. So it is necessary to simplify the materials and technologies of packaging in the design process. The way of consumption should return to the quality of the product itself, rather than the gorgeous packaging as it would lead to a waste of resources. My design intends to change the product packaging awareness of consumers and customers.
Xubnaha Kooxda: Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang
Amaanta Sawirrada: Image #1: Creator Wen Liu, Lidu Sorghum Baijiu, 2018
Image #1: Creator Bo Zheng, Lidu Sorghum Baijiu, 2018
Image #1: Creator Weijie Kang, Lidu Sorghum Baijiu, 2018