Nong Li Baakadaynta Biirka oo uu sameeyey China Resources Snow Breweries

Naqshadda Nong Li Baakadaynta Biirka oo uu sameeyey China Resources Snow Breweries waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xirmooyinka ee 2025 Abaalmarinta Balaatiinka ah ee A' Design Award.

BalaatiinXirmooyin· 2025

Nong Li Baakadaynta Biirka

China Resources Snow Breweries uu sameeyay

Macmiilka: China Resources Snow Breweries

Ku Guuleystaha Abaalmarinta Balaatiinka ah ee A' Design Award ee Qaybta Xirmooyin

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #163373

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Nong Li Baakadaynta Biirka

Nong Li waa naqshad baakadaynta biir ah oo laga dhaxlay dhaqiiqada Dhaqanka Yangshao ee Shiinaha qadiimiga ah. Dhalada waxaa loo qaabeeyay sida Shuang Er Ni Yu, oo ah weel dhoobo ah oo lagu naqshadeeyay kalluunka salamander-ka, kaas oo loo isticmaali jiray weel khamri lagu shubto dhaqankaas hore. Farsamada dhoobada madow ayaa lagu daray qaab quraarad dhaqameed, waxaana midabka madow uu biirka ka ilaaliyaa iftiinka iyo isbeddelka heerkulka. Naqshadaha joomatari ah ayaa kordhiya soojiidashada muuqaalka waxayna bixiyaan qabasho adag. Daboolka wuxuu muujinayaa afar tallaabo oo ka mid ah caadada gacan-qaadka khamriga ee Shiinaha qadiimiga ah: dhadhamin, bixin, jawaab celin iyo abaalgud.

Aqoonsiga

Wax ku saabsan Abaalmarinta Balaatiinka ah ee A' Design Award

Nong Li Baakadaynta Biirka waa guuleystaha Abaalmarinta Balaatiinka ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado runtii aan caadi ahayn, qurux badan oo quruxsan. Guuleystayaasha Balaatiinka waa mucjisooyin hal-abuur, marag ka ah xuduudaha hal-abuurka maskaxda, waxayna muujiyaan xirfad aan la dhaafi karin iyo caqli naqshadeeyayaashooda. Naqshadahan waxaa laga filayaa inay noqdaan shaqooyin aad loo yaqaan oo qeexa qurxinta xilli, u adeega wanaagga bulshada una hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Nong Li Baakadaynta Biirka waa shaqo muujinaysa heer sare oo hufnaan ah, iyadoo aan shaki lahayn adduunka ka dhigaysa meel ka wanaagsan sifooyinkeeda waxtarka leh iyo kuwa qiimaha leh. Nong Li Baakadaynta Biirka waa shaqo ku guuleysatay Abaalmarinta Balaatiinka ah ee A' Design Award oo kicisa rabitaanno, dhiirigelisa, farxisa una abuurta farxad weyn.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: Nong Li epitomizes Chinese brewing culture, enchanting from brew to packaging. It combines a recipe from the Yangshao Culture and the ancient grain fermentation technique called Nie Zao, celebrating Chinese brewing tradition. The bottle is shaped after the Shuang Er Ni Yu (salamander fish) patterned pottery vessel iconic in the Yangshao Culture. The cap is adorned with the scenes of ancient Chinese drinking etiquette. Every detail reflects the reverence and inheritance of history and culture.
Cabbirka & Qaabaynta: product dimensions, 355 mm x 355 mm x 120 mm
Summado: Beer packaging, Ancient grain fermentation, Yangshao culture, Chinese drinking etiquette, Integration of classical art
Tiknoloojiyada Soo Saarka: The bottle is a blend of black pottery craftsmanship and traditional glass form, exuding a timeless allure as if suspending the ephemeral moment in perpetuity. Its dark hue protects the beer from light and temperature fluctuations, complemented by a meticulous seal to preserve the prime flavor over time.
Caqabadda Naqshadda: The challenge was to distill the essence of Yangshao Culture into an accessible form, and stay attuned to modern aesthetics. To this end, this packaging integrates the silhouette of Neolithic painted pottery vessel, geometric patterns from the Yangshao Culture, and illustrations of a genteel toast ritual when hosting guests. These elements, presented in a vivid, intuitive manner, transform Nong Li into a piece of cultural art, enriching beer enjoyment with cultural value and aesthetic allure.
Cilmi-baadhis: By delving deep into the Yangshao Culture and Chinese liquor culture, this packaging design merges classical elements with modern aesthetics. This fusion giving birth to Nong Li, a product steeped in cultural depth and artistic charm. It celebrates the ancient brewing technique, while also embodying an innovative extension of contemporary drinking culture, seamlessly bridging the past with the present.
Dhiirrigelinta: This packaging embodies the idea that Nong Li: Embracing Tradition and Elegance in Every Sip, aiming to promote Chinese liquor culture and drinking etiquette. The bottle deign draws on the culturally rich form and patterns of the Shuang Er Ni Yu (salamander fish) patterned pottery vessel, an iconic liquor container in the Yangshao Culture. The cap is illustrated with four steps of a genteel toast ritual in ancient China, highlighting the cultural depth and artistic value of Nong Li.
Muddada Mashruuca: The design and development of Nong Li was completed in January, 2023. It was introduced the market in September of the same year.
Socodka Hawlgalka: The cap is adorned with the scenes of ancient Chinese drinking etiquette, illustrating four steps of a toast ritual: taste, offer, respond, and reciprocate. Each sip becomes a journey through this drinking tradition.
The geometric patterns on the bottle add an aesthetic appeal, and secure a grip free from slipping.
Presented in a gift box alongside the traditional Gu drinking vessels, Nong Li is steeped in the echoes of antiquity, perfect for gifting friends and family or treating guests.
Xubnaha Kooxda: Qiguang Li, Celine Zhou, Yan Yang