Cafe Tunico Nashqadeynta Astaanta oo uu sameeyey Mateus Matos Montenegro

Naqshadda Cafe Tunico Nashqadeynta Astaanta oo uu sameeyey Mateus Matos Montenegro waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka ee 2020 Abaalmarinta Naxaasta ah ee A' Design Award.

NaxaasGaraafig· 2020

Cafe Tunico Nashqadeynta Astaanta

Mateus Matos Montenegro uu sameeyay

Macmiilka: Café Tunico

Ku Guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award ee Qaybta Garaafig

11,689

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #89224

Portfolio Arag Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Cafe Tunico Nashqadeynta Astaanta

Astaamo tarjumaysa taariikhda qoyska. Qaxwada, qoyska, 7 caruur ah iyo Mr Tunico. Kuwani waa tiirarka sheekada, waana taas tan astaanta ay tarjunto. Naqshadeynta qaxwaha ayaa si taxaddar leh u beddeleysa dhibic i; koofiyadda lamaanaha la kala saari karo wuxuu matalaa Mr Tunico; sawiradu waxay matalaan dhaqanka qoyska iyo habka gacanta ee soosaarka qaxwada. Naqshadeynta shaabaddu waa in lagu gartaa sumadda si dhaqso leh markii lagu dabaqo meelo kala duwan iyo walxo leh isticmaalka T, warqad bilow ah oo Tunico, koofiyaddiisa iyo 7 xabadood oo ku wareegsan, oo matalaya 7 carruur ah oo uu dhaxalsiiyay dhaxalkii dhulkiisa iyo dalagyada.

Aqoonsiga

Wax ku saabsan Abaalmarinta Naxaasta ah ee A' Design Award

Cafe Tunico Nashqadeynta Astaanta waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Cafe Tunico Nashqadeynta Astaanta waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Cafe Tunico Nashqadeynta Astaanta si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: Gratitude germinated in the heart of the family. Even after Seu Tunico, the patriarch, divided his land among his seven sons, they remained there, their feet planted and engaged in the care of the land that helped raise them. Moreover, it is with all this love and affection that, after 100 years of hard work and experience, they have decided to take the coffee they plant directly to the table of other families, with the brand that translates their story. A coffee made by those who are proud to do what they love. Coffee, family, 7 children and Mr. Tunico Lucas. These are the pillars of this story, and that's what the logo translated into. The coffee design discreetly replaces point i. The inseparable companion hat represents Mr. Tunico. Typography represents the whole family tradition and the artisanal method of coffee production. A seal is a way of identifying the brand quickly and can be applied to various places and objects. In it we use the T, initial letter of Tunico, with his hat, which always accompanies him, and the grains around, representing the 7 children to whom he passed the legacy of his lands and crops.
Cabbirka & Qaabaynta: The packages are filled with roasted coffee and coffee beans, ranging from 250g, 500g and 1kg each. The business cards have standard measures of 5cm x 9cm closed, with a fold.
An institutional film was created for the brand with placement in social media in FullHD.
Summado: Brand, logotype, coffee, design, packaging, brazil, arabia, handcraft, craft, family made, 100%, 100 years, handmade
Tiknoloojiyada Soo Saarka: For the Cafe Tunico brand project, were used a variety of materials in the applied parts. Packaging with aluminum inner lining and screen printing in CMYK and a golden Pantone. Special business cards for sellers with printed price lists, billboards and banners. Special packaging is being developed for the brand's premium version on kraft paper with silkscreen, vinyl sticker and a special seal on hot wax.
It was created and produced a film for online placement on social media, filmed on the farm and with Mr. Tunico and his wife.
Caqabadda Naqshadda: The roots of the family were built through the coffee. As a child, Mr. Tunico dealt with the planting. Time passed, the family growing, and the coffee was still there, firm and strong. It is more than a seed, it is the translation of all this union. And now, the coffee will not only be produced there, it will be packed and will come to the table of other families.
So bringing all these references was our biggest challenge.
Cilmi-baadhis: A market research was done to diagnose the most common and generic design styles so that the brand could differentiate itself in a strong and coherent way.
Dhiirrigelinta: The inspiration for this project came from family history and its intrinsic relationship with coffee. Mr. Tunico's grandparents planted the seed that gave rise to the love of coffee. Generations of their families are fruits of this passion. It was with all this love and affection that, after 100 years of hard work and experience, decided to bring the family coffee to all Brazilians. A coffee made by those who are proud to do what they love. 100 years of family, 100% artisan coffee.
Muddada Mashruuca: February 2018 to may 2019
Socodka Hawlgalka: The brand have a design that brings tradition of the family in its core, but imposes itself as a modern and current brand, Because of it, it attracts the target audience, as well as establishing itself as a brand of quality and strong in the acting market, with fantastic results in a very short time.
Amaanta Sawirrada: Image credits to Mateus Matos Montenegro and Avalanche Vitória.
Video credits to Mateus Matos Montenegro and Avalanche Vitória.