Happy Ginger Ale Hawlaha Aasaasiga ah: Baakadaynta Cabitaanka oo uu sameeyey Wen Liu and Jiayi Sun

Naqshadda Happy Ginger Ale Hawlaha Aasaasiga ah: Baakadaynta Cabitaanka oo uu sameeyey Wen Liu and Jiayi Sun waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xirmooyinka ee 2020 Abaalmarinta Lacagta ah ee A' Design Award.

LacagXirmooyin· 2020

Happy Ginger Ale Hawlaha Aasaasiga ah: Baakadaynta Cabitaanka

Wen Liu and Jiayi Sun uu sameeyay

Macmiilka: Shenzhen Oracle Creative Design Co., Ltd

Ku Guuleystaha Abaalmarinta Lacagta ah ee A' Design Award ee Qaybta Xirmooyin

29,817

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #88703

Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Happy Ginger Ale Hawlaha Aasaasiga ah: Baakadaynta Cabitaanka

Happy Ginger Ale waa naqshad baakad loogu talagalay cabitaan sinjibiil ah oo lagu iibiyo qasacadaha aluminiumka ah. Qasacad kastaa waxay dhererkeedu yahay 115 milimitir, ballaca 66 milimitir, sarajoogtana 66 milimitir. Muuqaalka ugu weyn waa sawir gacanta lagu sameeyay oo ka kooban afar shakhsi oo la magacaabo Ginger Man, Ginger Lady, Ginger Grandma iyo Ginger Kid. Afarta shakhsi waxay matalaan ragga, dumarka, dadka waaweyn iyo carruurta. Shakhsi kastaa wuxuu qabtaa qasacad wuxuuna muujinayaa muuqaal qanacsan. Qaabka fudud ee firfircoon wuxuu ujeeddadiisu tahay in la dhiso xiriir shucuureed lagana casuumo macaamiisha inay dhadhamiyaan dhadhanka sinjibiilka.

Aqoonsiga

Wax ku saabsan Abaalmarinta Lacagta ah ee A' Design Award

Happy Ginger Ale Hawlaha Aasaasiga ah: Baakadaynta Cabitaanka waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Happy Ginger Ale Hawlaha Aasaasiga ah: Baakadaynta Cabitaanka waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Happy Ginger Ale Hawlaha Aasaasiga ah: Baakadaynta Cabitaanka waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: The idea of producing a ginger beverage packaging design is I expect the design could increase a greater willingness to taste this unique flavor of the beverage. The design has four representative people who are men, women, old and young. The picture of those four characters hold beverage cans respectively. Their face blushed faintly and present a satisfying state in my designed picture. I expect that consumers could turn out an emotional connection when they see this series of packaging on the market. The illustration on the beverage jar seems to say to the consumer, "Can you give it a try?" I believe the emotive interaction is a unique part of the design.
Cabbirka & Qaabaynta: The packaging size is 115mm in length, 66mm in width and 66mm in height.
Summado: Ginger Beverage, For Young and Old, Relaxing, Illustration, Beverage Packaging
Tiknoloojiyada Soo Saarka: The design material is made of aluminum can.
Caqabadda Naqshadda: In the initial stage of the project, I have not to search a proper breakthrough point for a promotion perspective of ginger beverage. Because of a biased of ginger beverage seems to show up in China. Therefore it is hard to find a ginger beverage that is produced by the Chinese manufacturer. As ginger is generally using as a cooking condiment or medicinal material appears in our daily life but not a daily drink. However this type of drink is a popular selling product as Coke and Sprite at abroad. I used to have resisted the flavor of ginger after attracted by the unique taste of the ginger drink. Therefore I would like to do an experiment to design a lively effect of the drink. To make a difference from the graphic design of traditional advertising graphic design I would like to express a relaxing picture of hand drawing. It encourages people to get interested in the product and then they would be willing to taste.
Cilmi-baadhis: Although a ginger beverage is very popular in the overseas market. However the Chinese consumer seems to resist for the ginger drink without tasting. As they consider a ginger beverage would be an astringent taste as ginger soup. The design of four figures illustration represents to the men and women, old and young. I expect that consumer can turn out an emotional connection when they see this series of packaging on the market.
Dhiirrigelinta: The inspiration comes from I tasted the ginger drink and impressed by its taste when I studied abroad. Moreover it is a rarely seen ginger drink in the Chinese market. The taste of the ginger beverage is refreshing and sweet. The ginger beverage is suitable for both young and old people. Thus I would like to design packaging for a ginger beverage in order to attract more people to taste this drink.
Muddada Mashruuca: The project started in April 2018 in Shanghai and finished in December 2018 in Shanghai.
Socodka Hawlgalka: The illustration of the figure image is the main visual of the packaging design. Because I would like to highlight an actual connection with the consumers by the design. In the creative process, I decided to apply a simple and vivid effect on the design image. The design could tell a story in the simplest and most straightforward way. I applied four representative characters in the main image of the design. They are named as Ginger Man, Ginger Lady, Ginger Grandma, Ginger Kid. The packaging design style of beverage is suitable for all ages.
Xubnaha Kooxda: Designer: Wen Liu
Designer: Jiayi Sun
Designer: Weijie Kang
Amaanta Sawirrada: Image #1: Creator Wen Liu, Happy Ginger Ale, 2018
Image #1: Illustrator Jiayi Sun, Happy Ginger Ale, 2018
Image #1: Creator Weijie Kang, Happy Ginger Ale, 2018