Naqshadda EXP Brasil Brand Nashqadeynta Astaanta oo uu sameeyey Mateus Matos Montenegro waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka ee 2020 Abaalmarinta Lacagta ah ee A' Design Award.

LacagGaraafig· 2020

EXP Brasil Brand Nashqadeynta Astaanta

Mateus Matos Montenegro uu sameeyay

Macmiilka: EXP Brasil

Ku Guuleystaha Abaalmarinta Lacagta ah ee A' Design Award ee Qaybta Garaafig

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #87730

Adeegyada Sahamin Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan EXP Brasil Brand Nashqadeynta Astaanta

Naqshadeynta astaanta 'ExP Brasil' waxay ka soo baxdaa mabaadii'da midnimada iyo iskaashiga. Ku habboonaynta isku-dhafka u dhexeeya tikniyoolajiyadda iyo qaabeynta mashruucyadooda sida nolosha xafiiska. Qalabka qoraalka ah 'typography' wuxuu matalaa midowga iyo xoogga shirkadan. Naqshadda xarafka X waa mid adag oo isku dhafan laakiin aad u fudud oo teknoloji ah. Astaantu waxay matalaysaa nolosha istuudiyaha, oo ay ku jiraan xubno ka mid ah waraaqaha, labadaba dhinaca togan iyo midka taban ee mideeya dadka iyo naqshadeynta, shaqsi iyo wadareed, oo ku sahlan teknoloji, culays fudud iyo xoog badan, xirfad iyo shaqsiyan.

Aqoonsiga

Wax ku saabsan Abaalmarinta Lacagta ah ee A' Design Award

EXP Brasil Brand Nashqadeynta Astaanta waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. EXP Brasil Brand Nashqadeynta Astaanta waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. EXP Brasil Brand Nashqadeynta Astaanta waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: The proposal appropriates the elements of unity, partnership, robustness, lightness and technology that are as much used in the projects as in the office structure, and in its various areas of expertise within Architecture, Urbanism and Engineering. The union is the strength of this company.
The union between people and forms; individual and collective; simple with technological; lightweight and robust; professional and personal.
To unify all these elements, it was used an element of the source design in an integrated and solid way.

In the typography, the special design of the letter E uses the negative space to create with the letter X a house icon, reinforcing the commitment of the studio.
The letter P has the lower part in a curve, relating with the design of an open door in a blueprint.
Cabbirka & Qaabaynta: The design was designed in CMYK, making it easy to print on a variety of media, but always thinking about RGB space and how shapes and colors would fit in the middle of the light.
Summado: Architecture, brand, logotype, engineering, contruction, design
Tiknoloojiyada Soo Saarka: Many elements have been created to complement the brand. From business cards, Billboard for the contruction site, printed portfolio, design patterns, social media, t-shirts and coffee mugs.
Each one with its technology, from offset printing, screen printing and acrylic UV printing.
Caqabadda Naqshadda: The great creative challenge was to bring and express all the union, quantity, malleability and quality of the functions and areas that the company provides. Putting it all together into one symbol, in the positive and negative space, that represented the soul of the company.
Cilmi-baadhis: Research was done in various areas related to architecture and engineering, from magazines, visits to works in progress and completed, and one day analyzing the structure and how the company works internally with its employees.
Dhiirrigelinta: The brand has an immense importance for the business because it symbolizes a great everything of the company, its ideals, quality, concepts, designs, technology, its way of attending to the customer, its unique peculiarities.
The EXP Brasil brand was born from these principles, appropriating the mixture between technology and design, and inserting this concept into the letter X, which has in itself the idea of the correct place, the point of the question and the answer. The use of the negative space was also included in the typography, to reaffirm the studio concept and position.
Muddada Mashruuca: The project started February 2018 and ended in January 2019
Socodka Hawlgalka: The brand interacts with its medium, whether it is paper, business card, outdoor signs or billboards. Exactly representing all this union and interaction between its employees and their areas of expertise within Architecture and Engineering. The negative space in the typography interacts with the product, a building, a house, a construction.
Xubnaha Kooxda: Mateus Matos Montenegro