The Sands Wine Labels Shaybaarrada Khamriku oo uu sameeyey Giovanni Murgia

Naqshadda The Sands Wine Labels Shaybaarrada Khamriku oo uu sameeyey Giovanni Murgia waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xirmooyinka ee 2018 Abaalmarinta Birta ah ee A' Design Award.

BirXirmooyin· 2018

The Sands Wine Labels Shaybaarrada Khamriku

Giovanni Murgia uu sameeyay

Macmiilka: Cantina Li Duni

Ku Guuleystaha Abaalmarinta Birta ah ee A' Design Award ee Qaybta Xirmooyin

19,745

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #67776

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan The Sands Wine Labels Shaybaarrada Khamriku

Si loo xaqiijiyo qaabeynta magacyadan, cilmi baarista waxaa lagu sameeyay farsamooyinka daabacaadda, agabyada iyo xulashada garaafka, awood u leh inay matalaan qiimaha shirkadda, taariikhda iyo dhulka ay ku dhalatay kumannaan. Fikradda magacyadan ayaa ka bilaabmaya astaamaha loo yaqaan 'wines': ciidda. Xaqiiqdii, canabku waxay ku koraan ciidda badda meel masaafo gaaban u jirta xeebta. Fikraddan waxaa lagu sameeyaa farsamo embossing ah oo lagu qaado naqshadaha ciidda jardiinooyinka Zen. Saddexda magac-wadaag ayaa wada samaynaya naqshad matalaya himilada guulaha.

Aqoonsiga

Wax ku saabsan Abaalmarinta Birta ah ee A' Design Award

The Sands Wine Labels Shaybaarrada Khamriku waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. The Sands Wine Labels Shaybaarrada Khamriku waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, The Sands Wine Labels Shaybaarrada Khamriku waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: The concept of these labels starts from the unique characteristic of these wines: the sand. In fact, the vines grow on the sea sand just a short distance from the coast. On the labels this concept is made with an embossing technique to take up the designs on the sand of the Zen gardens. The label is divided on two different cards: on top a natural ideal paper for embossing, on the bottom a metallic paper that gives a touch of color and personality to the design. The three labels put together make up a unique design in which the colored element becomes the link between them.
Cabbirka & Qaabaynta: Labels have a total dimension 83x130 mm divided on two section with different papers: on top a natural paper, on bottom a metallic film.
Summado: wine, label, packaging, wine label design
Tiknoloojiyada Soo Saarka: For these labels, at the top, we used a very fine natural paper texture with a warm and pleasant touch.
On this label a dry relief has been created that recalls the drawings of the sand. A metal foil colored gives identity and personality to the different labels. In the part below, a metallized paper was used which was then colored with a pantone color matched to the lamina. The personalized capsule recalls the label design and completes the packaging design project.
Caqabadda Naqshadda: The creative challenge was to transfer the unique characteristic of this winery and this territory into new labels with a modern and minimal style, but linked to the values of the territory.
We tried to find elements of continuity with the old labels, but creating a completely new and minimalist design.
Sand designs have a tactile element that makes them three-dimensional and more incisive from them without being too intrusive. The color that differentiates each label gives style and identity to each of them. The soft and sinuous lines of the label recall the sea and the sand of Sardinia
Cilmi-baadhis: The research for this project started from the current sales data of the wines and their positioning perceived by the public. Based on a qualitative focus group of 20 people, we tested the comparison between the old labels and the current proposals, asking them to place the wines on a scale of quality and price. The results then emerged as the definitive choice on which we made a small quantitative panel test in some wine shops, recording excellent results on the perception of quality of wines and the choice of label design. This led us to finalize the project on the insights that emerged during the research.
Dhiirrigelinta: The sand and its movements, the sea that erase them every time. The inspiration came from this to represent this characteristic in a graphic and elegant way.
Muddada Mashruuca: Project started in January 2018 and finished in May 2017 in Sassari (SS - Italy)
Socodka Hawlgalka: The design of these labels has been designed to give a tactile effect when the bottle is taken in hand, thanks to the dry embossing and the natural texture of the paper. The visual effect is given by the impact color that distinguishes the different labels. Next to each other, the design of the labels joins like a single drawing on the sand.
Shatiyada: No copyrights on this project
Xubnaha Kooxda: Art Director: Giovanni Murgia
Rendering images: Bruno Haver
Print: Juliagraf SpA
Amaanta Sawirrada: Image #1: 3DRender: Bruno Haver
Optional Image #1: 3DRender: Bruno Haver
Optional Image #2: 3DRender: Bruno Haver
Optional Image #3: 3DRender: Bruno Haver
Optional Image #4: 3DRender: Bruno Haver