Naqshadda Feral Horses Brand Identity Aqoonsiga Shirkadeed oo uu sameeyey Emanuele Grittini waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka ee 2018 Abaalmarinta Lacagta ah ee A' Design Award.

LacagGaraafig· 2018

Feral Horses Brand Identity Aqoonsiga Shirkadeed

Emanuele Grittini uu sameeyay

Macmiilka: Feral Horses

Ku Guuleystaha Abaalmarinta Lacagta ah ee A' Design Award ee Qaybta Garaafig

41,423

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #65397

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Feral Horses Brand Identity Aqoonsiga Shirkadeed

Aqoonsiga Sumadda Feral Horses waa aqoonsi shirkadeed loo naqshadeeyay shirkad ka shaqaysa qaybta maalgashiga farshaxanka casriga ah. Aqoonsigu wuxuu la hadlayaa saddex dhagayste oo kala ah: jecleystayaasha farshaxanka, ganacsatada xirfadleyda ah, iyo dadka guulaystayaasha ee xiisaha leh. Hal sawir-yaqaan (pictogram) ayaa isku keenaya dhinaca farshaxanka iyo dhinaca maaliyadeed ee sumadda. Sumadda (logo) iyo noocyadeeda kala duwan waa kuwo saxsan oo pixel ahaan sax ah, taasoo ka dhigaysa calaamadda mid cad oo si fudud loo aqoonsan karo. Midabada waxaa lagu qeexay nidaamka Pantone, ka dibna waxaa loo beddelay sRGB iyo CMYK. Farabadhka la doortay wuxuu ku shaqeeyaa si wanaagsan labadaba daabacaadda iyo shaashadda.

Aqoonsiga

Wax ku saabsan Abaalmarinta Lacagta ah ee A' Design Award

Feral Horses Brand Identity Aqoonsiga Shirkadeed waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Feral Horses Brand Identity Aqoonsiga Shirkadeed waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Feral Horses Brand Identity Aqoonsiga Shirkadeed waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: The brand has three diverse targets: art enthusiasts, professional traders, and curious achievers.
The company operates within the contemporary art investment field.
The naming had to express the business vision of freeing art investment.
Finally, due to Feral Horses’ mission to mingle the artistic world with the financial one, it was also crucial to come up with a fil rouge that would have brought some harmony and would have balanced creativity and uniqueness with strictness and standards.
Cabbirka & Qaabaynta: All corporate product supports meet ISO standards. The color palette was decided first through the Pantone system and then declined into sRGB for the web and CMYK for cases where printing was impossible via Pantone. The fonts used for the realization of the project are compatible both with printing and with web visualization. The pictogram and the set of variants of the logo are pixel perfect so as to be always recognizable and well distinguishable.
Summado: art, investment, economy, financial, artist, artwork,
Tiknoloojiyada Soo Saarka: For the development of the project the practice of "participatory planning" was used, this technique increases the interaction between the designer and the client, making sure to develop a project in a more linear way, sharing the various choices, informing and training the client on the rules and practices that have been followed by case history to better understand the decisions made by the designer.
Caqabadda Naqshadda: The most complex part of the design was to find the right combination between the art and finance sectors. This is because the brand is made up of a team of young professionals willing to show their diversity and the innovation of their project. Furthermore, the naming chosen by the client had to be inserted into a logo that gave the idea of a serious and stable company even if linked to the world of investment in art, so as to give confidence to investors.
Cilmi-baadhis: The design was carried out together with the customer to facilitate the understanding of the project, the main objective was the representation in a single pictogram of all the souls of the brand and the sectors in which it operates. Very intense the phase of realization of the logo of the brand, with various proposals to get to the winning one. In addition to satisfying the customer, the result obtained several appreciations and helped the brand achieve its goals.
Dhiirrigelinta: The design inspiration is derived in part from the understanding of the values that the client wanted to convey, and partly from the desire to create a strong and unique project in the sector that is inspired by a strong and concrete line to be well defined and recognizable.
Muddada Mashruuca: The project started in October 2016 in Milan and finished in january 2017 in Milan.
Socodka Hawlgalka: The interaction with the brand identity takes place in different phases, first of all through the slides that are pro-rated in the various conventions and webinars where the client promotes his activity. Secondly, the customer of the brand, interacts with the brand through corporate materials suitable for promotional use such as folders for documents. Lastly, the users of any type, interact with the social part, specifically designed to be respected in the corporate graphics.