Naqshadda ACP Alpha Container Pictures Aqoonsiga Shirkadda oo uu sameeyey Julia Hell waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka ee 2017 Abaalmarinta Lacagta ah ee A' Design Award.
LacagGaraafig· 2017
ACP Alpha Container Pictures Aqoonsiga Shirkadda
Julia Hell uu sameeyay
Macmiilka: Alpha Container Pictures
Ku Guuleystaha Abaalmarinta Lacagta ah ee A' Design Award ee Qaybta Garaafig
Ku Guuleystaha Abaalmarinta La Xaqiijiyey
Xaqiiji Xaaladda Abaalmarinta #53240Naqshadeynta
Wax ku saabsan ACP Alpha Container Pictures Aqoonsiga Shirkadda
ACP Alpha Container Pictures waa naqshad shirkadeed loo sameeyay shirkad soo saarta filimada oo fadhigeedu yahay Berlin. Sumcaddu waxay isku daraa qaabka gaaban ee ACP iyo magaca buuxa ee shirkadda. Waxaa la isticmaalay laba nooc oo far ah, mid ah farta stencil-ka ee loo isticmaalo container-ada xamuulka, iyo mid kale oo farsamaysan oo la mid ah farta makiinadaha wax ku qorista (typewriter). Sumcaddu waxay sidoo kale soo bandhigaysaa qaabka midabaynta, kaas oo ka muuqda dukumeentiyada daabacan ee ganacsiga iyo website-ka shirkadda. Warqadda madasha (letterhead) waxay le'eg tahay 210 by 297 milimitir, kaarka ganacsigana wuxuu le'eg yahay 55 by 85 milimitir. Website-ka isbeddelka ku habboon (responsive) wuxuu ku bilaabmaa muuqaal fiidiyow oo shaashadda oo dhan qariya.
Aqoonsiga
Wax ku saabsan Abaalmarinta Lacagta ah ee A' Design Award
ACP Alpha Container Pictures Aqoonsiga Shirkadda waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. ACP Alpha Container Pictures Aqoonsiga Shirkadda waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. ACP Alpha Container Pictures Aqoonsiga Shirkadda waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.
Gadaasha Naqshadeynta
Xirmada Warbaahinta
Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.
- Sifooyinka Gaarka ah
- This is a corporate design for a film production company based in Berlin. The Logo is a combination of the short form of the company name ACP and the complete name. I used two fonts, a stencil font which is often used on freight containers for shipping goods overseas plus a monospace typeface analogue to a typewriter but very technical. The Logo introduces also the color scheme of the corporate design which can be found in both, printed business documents and on the website
- Cabbirka & Qaabaynta
- The Letterhead is a classical DIN A4 Format, 210 mm x 297 mm, the business card has dimensions of 55 mm x 85 mm. The website is fully responsive and adapts to all common device sizes.
- Summado
- Corporate Design, Branding, Logo, Business card, Webdesign, Website
- Tiknoloojiyada Soo Saarka
- The Logo was designed in Adobe Illustrator, all print documents were layouted in Adobe InDesign. For the webdesign I tried Adobe XD for the first time to create a fully responsive design for the page. The website was later built in Drupal with SASS and jQuery.
- Caqabadda Naqshadda
- The hardest part was to find a typographical solution for the company Logo. In my first drafts I focused on the full name and the shortened Form was more of an accessory accompanying it. Then my client came up wit the idea of an actual container font he really liked and I started playing around with it and this time wit the short form as the center element. I liked the international aspect to the container font since the company is producing contend all around the globe. After some tests I combined it to a monospace font and then we were there.
- Cilmi-baadhis
- After the Briefing, I started a research of german TV and film production companies online. Assuming the websites, branding and identities of these companies to be very creative and up to date, since they produce creative content for a medium with such a high coverage of different target groups like mass medium TV, I was proven to be wrong. Many pages are outdated style wise or also technically. Plus all of these companies produce video content and non of the pages I came across, actually displayed one on their page. This made me decide to open big with actual video content.
- Dhiirrigelinta
- The focus during the whole design process was to create a unique corporate design that will work together with moving imagery. ACP has a strong focus on documentary films and coverages. We were aiming for a serious playfullness in a modern but also timeless way. The challenge was to find a way to transport these contrasting views into one design to resemble the brand. The research for the typography mix and color scheme were in the end influenced by the Container part of the companys name.
- Muddada Mashruuca
- The Project started in December 2015 in Berlin and is still ongoing, since the company is still growing an I am still in charge of new design tasks. We had two milestones with the release of the Logo and business papers in April 2016 and the launch of the website end of February in 2017.
- Socodka Hawlgalka
- In terms of the website, I focused on showing as much video content as possible, since this is what the company produces. Due to my research results this makes a huge difference when it comes to the presentation of the company. It is always valuable to show the actual product. This is why the design uses elements like e.g. navigation, Social Media icons thrifty. The page focuses on video and of course features news of upcoming projects and broadcasts. But the entrance to the website features fullscreen video imagery that show how emotional and impressive the work of acp is. And that at first sight.
- Shatiyada
- None
- Xubnaha Kooxda
- Full-Stack Web Development: Jannis Hell
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