Lao Huotang Aqoonsiga Sumadda oo uu sameeyey Bi Cheng Zhong

Naqshadda Lao Huotang Aqoonsiga Sumadda oo uu sameeyey Bi Cheng Zhong waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka ee 2026 Abaalmarinta Naxaasta ah ee A' Design Award.

NaxaasGaraafig· 2026

Lao Huotang Aqoonsiga Sumadda

Bi Cheng Zhong uu sameeyay

Ku Guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award ee Qaybta Garaafig

7,401

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #181844

Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Lao Huotang Aqoonsiga Sumadda

Lao Huo Tang waa aqoonsi sumadeed loo sameeyay makhaayad hot pot ah oo ku taal Taiwan. Astaanta waxay muujinaysaa dheri bir ah oo hal gacan lagu hayo, oo leh xariiq uumi ah oo kor u kacaya oo tilmaamaysa karin tartiib ah oo dheer. Xuruufta Shiineeska waxaa lagu sawiray farbadeecad qaabkeedu u eg yahay ololka dabka, waxaana lagu daray farsamo qoraal casri ah. Midabbada waxay isugu jiraan guduud karkaraya, guduud liin ah, guduud lebenka u eg iyo cirro diirran, taasoo isha ka hagaysa shoolada ilaa miiska. Midabka caddaan ayaa loo isticmaalay astaanta iyo qoraalka si loo hagaajiyo caddaynta. Aqoonsigan waxaa lagu dabaqay calaamadaha, liisaska cuntada, kaararka ganacsiga iyo agabka daabacan.

Aqoonsiga

Wax ku saabsan Abaalmarinta Naxaasta ah ee A' Design Award

Lao Huotang Aqoonsiga Sumadda waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Lao Huotang Aqoonsiga Sumadda waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Lao Huotang Aqoonsiga Sumadda si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: The logo shows a cast iron pot held by a single hand, symbolizing the artisan's careful control and devotion to slow-cooked broth. Steam rising from the lid evokes simmering charm. The Chinese characters of 'Lao Huo Tang' feature brushstroke flames, reflecting the stove's flicker, paired with modern typography for professionalism and approachability. This cohesive identity spans signage, menus, business cards, and DM materials.
Cabbirka & Qaabaynta: The project required rebuilding brand identity and spatial perception on an existing operational base. Visual design had to adapt to limitations such as signage not extending to the second floor. Instead, the designer enhanced visibility with strategic color use and lightbox signage. Brand elements were incorporated into placemats, soup ladles, and sauce dishes-transforming every detail into a statement of culinary discernment.
Summado: Hot pot, Cantonese soup, cast iron pot, flame, warm color palette, rebranding
Tiknoloojiyada Soo Saarka: The visual palette centers on red (C34M100Y100K0), representing boiling broth and the passion of craftsmanship. It is complemented by saturated orange-red (C0M73Y92K0), brick red (C34M54Y80K0), and warm beige (C5M32Y18K0), forming a gradient from fire to table. White is used in the logo and typography to enhance clarity and modernity. Applications on red backgrounds, menu covers, and digital media enhance recognizability. Materials include matte foil stamping and spot UV finish, aligning with the brand's 'refined within affordability' philosophy.
Caqabadda Naqshadda: The main challenge was the site's physical limits and repositioning the brand. With a low storefront ceiling, vertical signage was impossible, so recognizability relied on a vivid red lightbox and precise color system. Simultaneously, the design needed to convey the artisanal, slow-simmered identity within a space historically perceived as a budget hot pot chain, elevating the brand without expanding its physical footprint.
Cilmi-baadhis: The redesign transforms hot pot dining perception by making flavor layering visually expressive, centering the identity on the cast iron pot and artisan hand. Swirling steam evokes slow simmering, while flame-inspired typography animates 'LAO HUO TaNG.' A palette of boiling red, brick, and warm beige evokes heat from stove to table. The refreshed identity feels 'adorable yet professional,' boosting recognition, social sharing, and establishing a new classic within Taiwanese hot pot culture.
Dhiirrigelinta: In Taiwan's competitive hot pot market, Lao Huo Tang emphasizes 'broth as the protagonist,' rooted in Hong Kong and Macau Cantonese soup traditions. The brand revamp challenges low-cost hot pot stereotypes, highlighting the sincerity of slow cooking. The designer crafted a visual identity that conveys depth and layered flavor, blending tradition with innovation to establish a distinctive, atmospheric presence within Taiwan's hot pot industry.
Muddada Mashruuca: The project finished in July 2021 in Taiwan.
Socodka Hawlgalka: Following its launch, the brand's refreshed look drew attention from both loyal and new customers. The design was praised as 'adorable yet professional,' memorable, and full of sincerity. Customers noted that every detail-from the red visual theme to the white logo-reflected thoughtful design. The owner shared that many guests photographed and shared the restaurant on social media, commenting that it 'understands both soup and design.' The result: affordable, yet anything but ordinary-truly classic.'
Xubnaha Kooxda: BI-CHENG ZHONG
Amaanta Sawirrada: Amazing Design