Zhang Gong Lao Jiu Baakadaynta Khamriga oo uu sameeyey Wen Liu

Naqshadda Zhang Gong Lao Jiu Baakadaynta Khamriga oo uu sameeyey Wen Liu waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xirmooyinka ee 2026 Abaalmarinta Lacagta ah ee A' Design Award.

LacagXirmooyin· 2026

Zhang Gong Lao Jiu Baakadaynta Khamriga

Wen Liu uu sameeyay

Macmiilka: Shenzhen Oracle Creative Design Co.,Ltd.

Ku Guuleystaha Abaalmarinta Lacagta ah ee A' Design Award ee Qaybta Xirmooyin

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

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Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Zhang Gong Lao Jiu Baakadaynta Khamriga

Zhang Gong Lao Jiu waa naqshad baakadayn oo loo sameeyay khamri Shiinees ah oo duugoobay oo nooca baijiu ah. Dhalada waxaa laga sameeyay dhoobo terracotta ah oo qallafsan oo leh faahfaahin sare u taagan, qaabkeeduna wuxuu xasuusiyaa isbeddellada lama filaanka ah ee dhoobada lagu qaabeeyo giraangir wareegaysa. Dushaas qallafsan waxay dhalada siisaa taabasho xoog leh oo dareen ahaan gaar ah. Daboolka waxaa laga sameeyay balaastig leh muuqaal u eg xuubka alwaaxda, wuxuuna buuxiyaa heerar adag oo xidhitaan ah. Sanduuqa dibadda wuxuu isku daraa geed cork oak dabiici ah iyo bir, taasoo ku daraysa ilaalin kulayl iyo nuugid gariir si gaadiid ammaan ah loo helo. Naqshaddu waxay udub dhexaad u tahay taabashada.

Aqoonsiga

Wax ku saabsan Abaalmarinta Lacagta ah ee A' Design Award

Zhang Gong Lao Jiu Baakadaynta Khamriga waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Zhang Gong Lao Jiu Baakadaynta Khamriga waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Zhang Gong Lao Jiu Baakadaynta Khamriga waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: With a legacy spanning 4,000 years of brewing craftsmanship, the brand stands as an iconic classic in the history of Chinese baijiu. As the pioneer of "low-alcohol baijiu," it innovated with the "locust blossom fermentation" technique during the brewing process, endowing the liquor with a distinctive flavor profile and an exceptionally smooth, mellow taste. Its packaging design draws inspiration from the "art of time," interpreting historical artistry through contemporary forms and innovative materials. Every detail is a refined representation of centuries of masterful craftsmanship. To savor this liquor is not merely to enjoy a fine drink, but to begin a dialogue with a 4,000-year-old brewing tradition.
Cabbirka & Qaabaynta: 120mm*120mm*280mm
Summado: Natural, Rustic, Time-Tempered, Eco-Conscious
Tiknoloojiyada Soo Saarka: The bottle combines modern craftsmanship with the rustic texture of traditional terracotta, featuring embossed details for a good tactile experience. The cap meets strict sealing standards with a simulated wood grain design made of plastic, balancing visual harmony and shipping durability.
The outer box pairs natural cork oak with metal. Beyond providing thermal insulation and shock absorption for safe transit, this sustainable material underscores the brand's commitment to environmental responsibility.
Caqabadda Naqshadda: The product is positioned as an aged liquor. In the Chinese baijiu market, brands emphasizing the concept of "aged liquor" are not uncommon. Therefore, breaking away from conventional product design approaches to create a product that stands distinctly apart from market competitors is crucial. Additionally, the scalability of the packaging design must be considered for potential future brand series development.
Cilmi-baadhis: Based on in-depth field research—including organized interviews with over a hundred consumers and systematic visits to major distributors—the team obtained comprehensive and detailed market analysis reports. After multiple rounds of thorough communication with the client, it was decided to integrate design concepts from multiple perspectives, ultimately creating a unique baijiu packaging centered on the theme of "tactile experience."
Dhiirrigelinta: Inspired by the accidental deformations of pottery shaped on a spinning wheel, the bottle captures this spontaneous form to emulate the texture and silhouette of time-weathered artifacts. The coarse ceramic retains a raw, tactile roughness. To touch it is to feel the passage of time—an experience that savors the soft narrative of years and the story of its brewing legacy.
Muddada Mashruuca: November 2024, Shenzhen, China
Socodka Hawlgalka: This work is centered around the theme of "touch," guided by the philosophy that "design should speak for itself." This core principle directed the meticulous selection of materials and techniques specifically for their tactile qualities. When consumers physically interact with the product, they can intuitively perceive and appreciate the profound concept embedded within it.
Xubnaha Kooxda: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Wentao Li, Zhipeng Li