Cny Design For The Year Of The Snake Baakadaynta Caanaha oo uu sameeyey Mengniu Gaoke Fresh Dairy Products

Naqshadda Cny Design For The Year Of The Snake Baakadaynta Caanaha oo uu sameeyey Mengniu Gaoke Fresh Dairy Products waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xirmooyinka ee 2025 Abaalmarinta Lacagta ah ee A' Design Award.

LacagXirmooyin· 2025

Cny Design For The Year Of The Snake Baakadaynta Caanaha

Mengniu Gaoke Fresh Dairy Products uu sameeyay

Macmiilka: Mengniu Gaoke Fresh Dairy Products

Ku Guuleystaha Abaalmarinta Lacagta ah ee A' Design Award ee Qaybta Xirmooyin

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #171317

Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Cny Design For The Year Of The Snake Baakadaynta Caanaha

Cny Design For The Year Of The Snake waa summad baakadayn caano ah oo tiro xaddidan leh oo loo sameeyay Sannadka Shiinaha ee Maska. Summadda waxaa laga sameeyay walxo BOPP ah oo hufan oo laba lakab ah. Lakabka sare wuxuu muujinayaa naqshad mas ah oo joomatari ah oo astaan u ah nasiib wanaag. Gees saddex-xagal ah oo casaan ah oo leh cidhif sare u kacsan ayaa u oggolaanaya in lakabka sare dib loo daadego, taasoo daaha ka qaadaysa ducooyin qarsoon oo ku saabsan mowduucyo sida jacaylka, hantida, xirfadda iyo imtixaanaadka. Ficilka daadegintu wuxuu cabbitaanka caanaha cusub u beddelaa dhaqan yar oo xurmo leh. Daabacaadda kulul ee meelo gaar ah ayaa naqshadda ku daraysa qoto dheer oo muuqaal ah.

Aqoonsiga

Wax ku saabsan Abaalmarinta Lacagta ah ee A' Design Award

Cny Design For The Year Of The Snake Baakadaynta Caanaha waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Cny Design For The Year Of The Snake Baakadaynta Caanaha waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Cny Design For The Year Of The Snake Baakadaynta Caanaha waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: The limited edition packaging features an innovative interactive element peeling off the label. The top layer of the label exhibits a snake pattern symbolizing good luck, which can be lifted to uncover six hidden blessings on the lower layer including love, wealth, career, and exams. The act of peeling off the label delivers a sense of ritualistic excitement for consumers, just like drawing lots, enhancing the interactive appeal and emotional significance of the packaging.
Cabbirka & Qaabaynta: 1L: 90 x 248 ，
720ML: 80 x 227 ，
250ML: 52 x 136
Summado: Year of the snake, Zodiac, Milk, Packaging,Good luck
Tiknoloojiyada Soo Saarka: The packaging design for the Year of the Snake utilizes a double layered transparent BOPP material. Synchronized printing process is operated to guarantee accurate pattern alignment. Localized hot stamping technology is employed to elevate the visual hierarchy and impart a sense of luxury. Following the printing process, the two layers are accurately laminated and die-cut, resulting in a complete and refined label design that is aesthetically engaging and durable.
Caqabadda Naqshadda: Making double layer labels presented the most significant challenge. Managing the thickness of the labels proved to be a complex issue. Since the product must be refrigerated, condensation may lead to slippage of the bottle, resulting in recurring issues such as air bubbles and inadequate adhesion. The team consistently refined choices regarding materials, bonding techniques, and labeling technologies to guarantee the stability and visual appeal of the final labels in a refrigerated condition.
Cilmi-baadhis: In the initial stage of design, we gathered data regarding the social and economic downturn, analyzed consumer psychology, and discovered that consumers often seek comfort in symbols of good fortune, but harbor a fear of snakes. Consequently, we simplified and stylized the snake in our design, integrating the element of good luck and retaining the brand identity. Following the completion of the package design, the market research was conducted to gauge public opinion.
Dhiirrigelinta: In 2025, which marks the Year of the Snake in the Chinese calendar, the company recognizes the need for positive emotional energy among consumers amid global economic challenges. The packaging design was inspired from the Chinese Zodiac snake, integrating the traditional snake motif with contemporary visual language through geometric reinterpretation. It incorporates elements that symbolize good fortune, establishing a visual system that fosters cultural recognition.
Muddada Mashruuca: The project commenced in August 2024 in Shanghai, China, with an expected completion date in November 2025 at the same venue. The product is set to be launched in online and physical stores on 1 December 2024, targeting at supermarkets and online platforms in major cities throughout China, with sales extending until 15 February 2025.
Socodka Hawlgalka: The upper right section of the front label features a prominent triangular red indicator corner label, which acts as a navigational element for users. The inclusion of a raised edge at this corner allows consumers to effortlessly peel back the upper label with a simple snap. This design not only improves the intuitiveness and ease of the user experience but also provides a visual cue that inspires the consumer curiosity and encourages interaction.
Xubnaha Kooxda: Design Director: Li Huang
Designer:Shen Jia Ting
Amaanta Sawirrada: Mengniu Gaoke Fresh Dairy Products