Restbase Naqshadaynta Astaanta iyo Aqoonsiga Shirkadda oo uu sameeyey Sxdesign

Naqshadda Restbase Naqshadaynta Astaanta iyo Aqoonsiga Shirkadda oo uu sameeyey Sxdesign waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka ee 2025 Abaalmarinta Naxaasta ah ee A' Design Award.

NaxaasGaraafig· 2025

Restbase Naqshadaynta Astaanta iyo Aqoonsiga Shirkadda

Sxdesign uu sameeyay

Macmiilka: RestBase

Ku Guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award ee Qaybta Garaafig

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #169962

Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Restbase Naqshadaynta Astaanta iyo Aqoonsiga Shirkadda

Restbase waa naqshad astaan iyo aqoonsi shirkadeed oo loo sameeyay astaan (brand) diirada saareysa nasashada iyo soo kabashada. Qoraalka magaca wuxuu isku daraa xarfo nooca serif iyo sans serif oo leh farogal ula kac ah, taasoo dhigaysa dheellitaan u dhexeeya xasilloonida iyo socodka. Astaanta gaaban ee RB, oo ka soo jeeda qoraalka magaca, waxay ku fidaysaa qaab-dhismeedyo xeero leh oo wax ku xira. Midabyada dhoobo-cirir (orange) oo diirran ayaa lagu daraa sawirro madow-caddaan (monochrome) si loo muujiyo tamar iyo deggenaan labadaba. Daabacaadda waxaa lagu sameeyaa habab tayo sare leh oo ku saabsan walxo dib loo warshadeyn karo. Aqoonsigu wuxuu soo bandhigaa nasashada sida dhaqan firfircoon oo edeb leh, halkii uu ka ahaan lahaa waqti aan waxba lagu qaban.

Aqoonsiga

Wax ku saabsan Abaalmarinta Naxaasta ah ee A' Design Award

Restbase Naqshadaynta Astaanta iyo Aqoonsiga Shirkadda waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Restbase Naqshadaynta Astaanta iyo Aqoonsiga Shirkadda waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Restbase Naqshadaynta Astaanta iyo Aqoonsiga Shirkadda si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: RestBase's identity system redefines rest through a hybrid visual language. The wordmark logo blends serif/sans-serif hybrid typography with the deliberate gap, balancing stability and fluidity to visualize intentional rest. The RB monogram from Logo emerges as a bold visual hammer, dynamically extending into angular framing patterns, synergizing with energizing comforting orange and monochrome photography to assert the core philosophy: disciplined rest fuels peak energetic performance.
Cabbirka & Qaabaynta: Primary logo: 6mm minimum height for print. Others can be printed or displayed in various size.
Summado: Rest, Brand Identity, Corporation Identity, RestBase, Visual Identity
Tiknoloojiyada Soo Saarka: Production utilizes sustainable materials, ensuring each physical embodiment of the brand is eco-friendly. The precise execution involves high-quality print technology on recyclable substrates, reflecting the brand’s commitment to environmental responsibility.
Caqabadda Naqshadda: The core challenge was redefining rest as an active strategy – a novel concept requiring visual departure from traditional "tranquility" motifs. Balancing "action" and "rest" demanded avoiding passive aesthetics like muted tones, instead using warm vitality to express intentional recovery. The solution emerged through the logo's hybrid typography (bridging structure/motion) and VI elements like dynamic orange gradients, collectively framing rest as disciplined preparation for excellence.
Cilmi-baadhis: Meta-analysis neuroscience studies and consumer surveys with 240 participants revealed strategic rest intervals significantly enhance cognitive performance. Color perception tests identified orange as optimal for balancing energy and comfort. Typography studies led to a hybrid serif-sans wordmark with intentional gaps, visually encoding active recovery principles. These findings informed RestBase's evidence-based design system that repositions rest as measurable productivity accelerator.
Dhiirrigelinta: The brand philosophy "disciplined rest fuels peak performance" became the creative catalyst. The logo embodies this through structural rigor in letterforms contrasting with fluid negative space. The intentional gap acts as a visual manifesto – rejecting passive downtime in favor of strategic recalibration. Warm orange radiates energized comfort, while monochrome photography conveys meditative stillness. Each element systematically rebrands rest from passive state to strategic investment.
Muddada Mashruuca: The project started in April 2024 in Beijing and finished in November 2024 in Beijing.
Socodka Hawlgalka: RestBase operates as a science-driven brand helping individuals achieve peak performance through proactive rest. It delivers rest-related knowledge, methods, and designed products, providing users with scientific recovery solutions. This design helps users intuitively recognize RestBase's expertise, transforming rest from passive downtime into an actively optimized discipline essential for sustained excellence.
Shatiyada: sxdesign
Xubnaha Kooxda: Chen Xu, Huang Hao, Dr. Zhang Rong, Liu Beibei, Hao Qian, Wu Fangbo, Li Shulong, Li Jiaxu, Zhang Mingjie, Gao Jingyan, Dr. Wang Lijing, Tian Jianing
Amaanta Sawirrada: sxdesign