Playgo Aqoonsiga Sumadda Gaadhiga Camper Van oo uu sameeyey Chungsheng Chen, Carol Sen and Enyang Chen

Naqshadda Playgo Aqoonsiga Sumadda Gaadhiga Camper Van oo uu sameeyey Chungsheng Chen, Carol Sen and Enyang Chen waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka ee 2025 Abaalmarinta Naxaasta ah ee A' Design Award.

NaxaasGaraafig· 2025

Playgo Aqoonsiga Sumadda Gaadhiga Camper Van

Chungsheng Chen, Carol Sen and Enyang Chen uu sameeyay

Macmiilka: Tainan University of Technology/Product Design Department

Ku Guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award ee Qaybta Garaafig

12,928

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #168831

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Playgo Aqoonsiga Sumadda Gaadhiga Camper Van

Playgo waa aqoonsi sumad oo loo sameeyay adeeg wax ka bedelka gaadhiyada camper van. Sumadda Playgo waxay isku dartaa midabka orange iyo mid madow oo leh far-qoraal qalloocan si loo muujiyo baaritaanka iyo kalsoonida. Aqoonsigan waxaa lagu dabaqaa kaadhadhka ganacsiga, boorsooyinka wax-qaadista, baakadaha, waraaqaha madaxa, folderrada, calaamadaha (decals) gaadhiga, websaydhka iyo akoonnada bulshada. Tilmaamaha waxay qeexayaan saamiyada midabka, kala-fogaanta xarfaha, iyo dhumucda khadka, sumaddana waxay leedahay dhererka ugu yar ee la dabaqi karo oo ah 10 mm. Aqoonsigu sidoo kale wuxuu taageeraa nidaam qiimeyn oo khadka tooska ah iyo aag bandhig oo dhijitaal ah oo caawiya isticmaalayaasha inay doortaan ikhtiyaarrada wax ka bedelka.

Aqoonsiga

Wax ku saabsan Abaalmarinta Naxaasta ah ee A' Design Award

Playgo Aqoonsiga Sumadda Gaadhiga Camper Van waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Playgo Aqoonsiga Sumadda Gaadhiga Camper Van waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Playgo Aqoonsiga Sumadda Gaadhiga Camper Van si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: Playgo embodies fun, action, and adventure, with the slogan take you to play more! reflecting its mission to simplify camper van travel. Its vibrant orange and black logo symbolizes exploration and reliability, while curved typography adds a modern, approachable touch. Offering customizable modifications with flexible interiors, Playgo enhances convenience through an online quotation system and a physical display area, ensuring users fully understand its value.
Cabbirka & Qaabaynta: Playgo's logo has a minimum application height of 10 mm, making it suitable for various mediums such as business cards, tote bags, envelopes, letterheads, folders, and vehicle decals. This ensures the clarity and consistency of the brand image. The design guidelines cover color ratios, font spacing, and line thickness, standardizing visual presentation and enhancing brand recognition.
Summado: Branding, Visual Identity, Logo Design, Camper Van, Outdoor
Tiknoloojiyada Soo Saarka: Playgo's brand visual design was created using Adobe Illustrator, while the animation components were developed with Adobe Premiere and After Effects, showcasing the brand's dynamism and energy. The logo's color palette includes RGB, CMYK, and Pantone options, ensuring consistency across digital and print media, enhancing brand recognition.
Caqabadda Naqshadda: The design challenge for Playgo lies in establishing a clear brand positioning in the highly competitive camper van market, combining professional technology with a relaxed and enjoyable user experience. Simultaneously, the brand must balance highly customizable functionality with a simplified modification process to attract the new generation of outdoor enthusiasts.
The naming process was a significant hurdle. The name Playgo needed to convey a spirit of exploration and freedom while being simple, memorable, and distinctive. Additionally, the visual design had to strike a balance between professionalism and vibrancy, reflected in the logo’s sleek lines and the orange-black color scheme.
Another challenge involved creating a user-friendly online quotation system and a physical display area to enhance users’ understanding and ease of selecting modification options. Playgo overcame these obstacles to build a brand that seamlessly combines professionalism with energy, redefining standards in the camper van market.
Cilmi-baadhis: Playgo's brand research focuses on user needs and market trends, leveraging 30 years of expertise in automotive component manufacturing to explore possibilities for easy, functional, and personalized camper vans. Through user interviews and market analysis, the brand established its core values, Professional, Relaxed, and Vibrant.
The research revealed that users desire simplified modification processes and enhanced convenience. These insights guided the design of the online quotation system and physical display area, seamlessly integrating brand value with user experience, setting a new standard for the camper van market.
Dhiirrigelinta: Passion for camping and exploration, with 30 years of expertise in vehicle seat manufacturing, Chang Ying Enterprise saw the need for camper vans that blend professionalism and ease. Modification of the camper van by Integrating technology and innovation for functionality, flexibility, and customization. With flexible parking systems, practical interiors, and streamlined modifications, allowing users to create their dream vehicles effortlessly, fulfil a youthful, free, and adventurous lifestyle.
Muddada Mashruuca: The project began in November 2023 and concluded in 2024, with a brand launch event and experience store opening held in November 2024.
Socodka Hawlgalka: Playgo's brand identity is applied to business cards, tote bags, envelopes, letterhead, folders, websites, social media, and camper van decals, ensuring consistency and recognition across both physical and digital platforms. The brand logo, with its sleek lines and orange-black color scheme, embodies professionalism and energy, drawing attention in both static and dynamic displays.
Business cards, letterhead, and envelopes emphasize the brand's professionalism, while tote bags and folders combine functionality with style, enhancing daily visibility. The website and social media platforms provide seamless interactive experiences, effectively conveying the brand's story and value. Camper van decals act as mobile advertisements, extending the brand's spirit to the outdoors and capturing even more attention.
Shatiyada: acdesign associates International Co., Ltd.
Xubnaha Kooxda: ChungSheng Chen
Carol Sen
TingYuan Chen
EnYang Chen
WanYun Lo
EnJia Hsu
acdesign associates International Co.,Ltd.
Pro-Glory Enterprise Co., Ltd.
Tainan University of Technology/Product Design Department
Amaanta Sawirrada: acdesign associates International Co., Ltd.