Meet in Arcadia Shaqada Aasaasiga ah: Naqshadaynta Aqoonsiga Sumadda oo uu sameeyey Xiaoming Meng and Xueke Fang

Naqshadda Meet in Arcadia Shaqada Aasaasiga ah: Naqshadaynta Aqoonsiga Sumadda oo uu sameeyey Xiaoming Meng and Xueke Fang waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka ee 2025 Abaalmarinta Naxaasta ah ee A' Design Award.

NaxaasGaraafig· 2025

Meet in Arcadia Shaqada Aasaasiga ah: Naqshadaynta Aqoonsiga Sumadda

Xiaoming Meng and Xueke Fang uu sameeyay

Macmiilka: China Social Entrepreneur Foundation

Ku Guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award ee Qaybta Garaafig

11,774

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #164726

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Meet in Arcadia Shaqada Aasaasiga ah: Naqshadaynta Aqoonsiga Sumadda

Qoraalka Buugga: Meet in Arcadia waa naqshad aqoonsi sumadeed oo loo sameeyay mashruuc dib-u-nooleyn tuulo ah oo ku yaal Tuulada Longtang, Gobolka Guizhou, Dalka Shiinaha. Sumadda (logo-ga) waxaa ka dhashay dhismaha xarafka Shiinaha ee macnihiisu yahay "quruxda". Beeraha bariiska ee heerar-heerarka ah waxaa loo sawiray si aad u fudud oo aan sifaysnayn. Sare xaggooda, guryaha tuulada Miao ee la soo koobay waxay ku biirmayaan xarfaha qoraalka, halka xarig kastaa uu noqonayo saqafka guri. Aqoonsigan wuxuu taageeraa dalxiiska tuuladaha oo ah warshadaha ugu weyn ee bulshada maxalliga ah. Naqshaddu waxay ujeeddo u leedahay inay soo bandhigto dhaqanka maxalliga ah iyo inay dadka tuulada ka caawiso inay ka qayb qaataan dhismaha sumadda.

Aqoonsiga

Wax ku saabsan Abaalmarinta Naxaasta ah ee A' Design Award

Meet in Arcadia Shaqada Aasaasiga ah: Naqshadaynta Aqoonsiga Sumadda waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Meet in Arcadia Shaqada Aasaasiga ah: Naqshadaynta Aqoonsiga Sumadda waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Meet in Arcadia Shaqada Aasaasiga ah: Naqshadaynta Aqoonsiga Sumadda si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: In 2017, the project aimed to support Longtang Village in Guizhou Province. At the time, the village faced challenges such as a lack of rural industries, limited income for villagers, brain drain, and a widespread phenomenon of left-behind children. The project serves as a rural revitalization model, with rural tourism as its core industry. It emphasizes the preservation of traditional village culture and lifestyle, supports the development of the collective economy, and seeks to stimulate the intrinsic motivation of villagers.
Cabbirka & Qaabaynta: Height 594mm x Width 420mm
Summado: Branding、 Verbal Identity、 Service Branding、 Meet in Arcadia
Tiknoloojiyada Soo Saarka: I. The logo incorporates rural elements to convey the theme effectively.
II. The communication strategy emphasizes the connotation of rural culture, aiming to establish a unique brand association. The logo is simple, easy to recognize, and user-friendly, while the language is straightforward and easy to understand.

Service Policy:
I. Guide the tourism experience through design, using a unified image to provide clear direction.
II. Leverage the symbolism of the logo to build a connection with users, creating resonance and fostering emotional engagement.
Caqabadda Naqshadda: In terms of cultural integration, transforming traditional rural culture into modern design elements that meet contemporary demands is challenging. Regarding uniqueness, it is difficult to highlight the culture-focused revitalization model and distinguish the brand's "beauty" amid numerous rural tourism projects. Additionally, the project involves multi-dimensional goals, including economic support and the stimulation of intrinsic motivation.
Cilmi-baadhis: I. Research Background
Many rural areas in society have development problems, and Longtang Village is no exception. The meet in arcadia project aims to explore the rural revitalization model.
II. Research Methods
Qualitative methods including field observation, case analysis, in - depth interviews, and mixed research methods.
III. Research Tools
There are cameras, notebooks, questionnaire platforms, Excel, Ai, etc.
IV. Participants
Villagers, project staff, brand designers and other researchers.
V. Results and Insights
The project affects the rural economy, society and environment, with both achievements and challenges.
Dhiirrigelinta: The logo design is inspired by the Chinese character for "beauty." It adopts a minimalist and abstract approach to depict a picturesque countryside with terraced rice paddies. Above the terraced fields, abstract Miao village houses are seamlessly integrated into the strokes of the Chinese character for "beauty," with one stroke transformed into a roof. This design highlights the unique charm of the local countryside while conveying the concept of "beauty."
Muddada Mashruuca: The project began in 2017. Its brand design phase started in Beijing in June 2022 and concluded in September the same year. The project itself is still ongoing.
Socodka Hawlgalka: Coordinating across different fields presents significant challenges, requiring careful balancing of multiple parties' needs and transforming field research findings into actionable outcomes. Planning the process around the concept of "beauty" and effectively reflecting its value is equally demanding. Moreover, it is essential to engage villagers in understanding and participating in brand building, while utilizing design elements to attract tourists and provide them with an in-depth understanding of the project.
Shatiyada: Logo (2022) China Social Entrepreneur Foundation
Xubnaha Kooxda: Chief Designer: Xiaoming Meng
Project Operation: Xueke Fang
Amaanta Sawirrada: [Image 1: Designer Meng Xiaoming, 2022.]
[Image 2: Designer Meng Xiaoming, 2022.]
[Image 3: Designer Meng Xiaoming, 2022.]
[Image 4: Designer Meng Xiaoming, 2022.]
[Image 5: Designer Meng Xiaoming, 2022.]
[Image 5: Designer Meng Xiaoming, 2022.]
[Video credits : xiaoming meng, 2022]